Athletic Propulsion Labs

About Athletic Propulsion Labs (APL)

Founded in Los Angeles in March 2009 by identical twin brothers Adam and Ryan Goldston, Athletic Propulsion Labs (APL) has rapidly ascended to become a world leader in athletic footwear and apparel. Their vision was to create revolutionary products that perfectly blend luxury with performance, a philosophy that continues to drive their innovation. APL's heritage includes the groundbreaking Concept 1 basketball shoe, which made headlines for being the first and only shoe banned by the NBA for performance enhancement, cementing APL's reputation for pushing boundaries.

Innovation & Design Excellence

At the heart of APL's success lies a deep commitment to technology and meticulous engineering. Their products are "DESIGNED BY ARTISTS. CRAFTED BY ENGINEERS. MADE FOR YOU.", reflecting a dedication to both aesthetic appeal and functional superiority. From the advanced cushioning systems to the innovative TechLoom uppers, every detail is considered to provide athletes with an unfair advantage and everyday users with ultimate comfort and style.

Explore the APL Product Range

APL offers a comprehensive collection of footwear and apparel for various activities and lifestyles. Shoppers in the UK can easily find and buy APL products online, including their popular running shoes, such as the TechLoom Zipline and TechLoom Bliss, known for their lightweight design and responsive cushioning. For intense workouts, their training shoes like the APL HySpeed™ provide exceptional support and stability.

Footwear for Every Activity

Beyond running and training, APL's range extends to stylish lifestyle trainers and comfortable slides, perfect for post-workout recovery or casual wear. Their iconic basketball shoes continue to be a favourite among players seeking cutting-edge performance. Each category is designed with specific athletic demands in mind, ensuring optimal performance and comfort.

Athletic Apparel & Accessories

Complementing their footwear, APL also offers a curated selection of athletic apparel and workout accessories. These items are crafted with the same high standards of quality and design, allowing customers to build a complete, high-performance wardrobe that looks as good as it feels.

Shopping with APL UK

APL is dedicated to providing an excellent shopping experience for its UK customers. Their website allows for easy country and currency selection, ensuring a smooth purchasing process. For any assistance, their customer service team is readily available via phone at (866) 672-8630 or email at help@athleticpropulsionlabs.com, operating Monday through Friday, 7 a.m. - 7 p.m. PST.

Exclusive Discounts & Rewards

APL values its community and offers several exclusive discounts. Eligible high school, college, and university students can enjoy a 15% discount, while healthcare workers in the UK receive a generous 30% off. Military personnel are also offered a 15% discount. All these benefits are verified through SheerID or ID.me. Additionally, the APL Loyalty Program rewards loyal customers with points for purchases and engagement, which can be redeemed for future savings, alongside a beneficial referral programme.