Decathlon launches ‘middle aisle’ to rival discounters
Sports retailer Decathlon has launched a ‘middle aisle’ across its UK and Ireland channels to rival discounters.
We use cookies to personalise the offers and shops we show you, remember your favourites, and keep making your experience better every visit. Choose "Accept All" for the full, personalised Virtual Mall, or set your own preferences. You stay in control. See our Privacy Policy.
Decathlon is a leading UK sports retailer offering a vast range of affordable and high-quality gear, clothing, and equipment for over 70 sports, perfect for every athlete and outdoor enthusiast.
No live deals right now from Decathlon — you can still shop the latest below.
Shop at DecathlonDecathlon, a French-founded sports retailer established in 1976, has become a household name for sports enthusiasts across the United Kingdom. With a mission to make sport accessible to the many, Decathlon UK operates between 42 and 45 stores, alongside its comprehensive online platform at decathlon.co.uk. They are renowned for their commitment to offering a wide array of high-quality, affordable sports gear and apparel for over 70 different sports, catering to everyone from beginners to seasoned athletes.
Decathlon's product catalogue is incredibly diverse, encompassing everything needed for an active lifestyle. Shoppers can find specialist equipment for cycling, running, hiking, swimming, and various team sports. Beyond the main categories, they also stock gear for activities like winter sports, racket sports, combat sports, and equestrian. Their strength lies in their portfolio of innovative in-house brands, such as Kalenji (running), Quechua (outdoor), Domyos (fitness), and B'Twin (cycling), which deliver excellent performance and value.
Every product at Decathlon is designed with a focus on user experience, durability, and performance. Their dedicated research and development teams, often comprised of sports practitioners, continuously innovate to bring new and improved solutions to the market. This commitment ensures that customers receive reliable and effective gear, whether they are purchasing a new tent, a pair of hiking boots, or a complete fitness outfit.
Decathlon UK provides a customer-centric shopping experience. Their Decathlon Membership loyalty programme offers fantastic benefits, including earning points on purchases and activities, extended warranties, and a generous 365-day return policy on Decathlon-made products. Furthermore, they offer valuable discounts for students (via UNiDAYS and Student Beans), NHS and key workers (via Blue Light Card), and military personnel (via Blue Light Card and Defence Discount Services), making quality sports gear even more accessible. For customer enquiries, you can reach them at customer.enquiries@decathlon.com.
Decathlon was founded in 1976 and is headquartered in Surrey (UK HQ), Lille, France (Global). It is part of Association Familiale Mulliez, with 45+ UK stores locations.
Student Discount
Decathlon offers a 10% student discount on selected products via Student Beans or UNiDAYS.
NHS Discount
15% off orders over £60 for NHS workers. New NHS customers can get extra £20 off first grocery order over £60. Up to 35% off first shop for orders over £90. Via Health Service Discounts.
Military / Blue Light Discount
Decathlon UK offers discounts to military personnel through Blue Light Card and Defence Discount Services.
Gift Cards Available
Loyalty Programme
Decathlon Membership
Members can earn points with every purchase and by recording outdoor activities, which can then be exchanged for exclusive rewards, vouchers, or discounts. Benefits also include a 365-day return period and a 2-year warranty on Decathlon products.
Free standard delivery on orders over £30. Click & Collect available in 1 hour at most stores. Express delivery options available.
Returns Policy
365-day returns policy. Items must be unused in original condition. Refund or exchange available.
Founded
1976
Headquarters
Surrey (UK HQ), Lille, France (Global)
Number of Stores
45+ UK stores
Parent Company
Association Familiale Mulliez
Decathlon is committed to 'Sport for All, Planet for All'. They offer product repair services, use recycled materials, and have eco-design criteria for products. The company aims to reduce carbon footprint and increase circular economy initiatives.
Decathlon offers a 365-day satisfaction guarantee. Many products also have extended warranties and lifetime repair services.
Decathlon caters for over 80 sports through their passion brands, from running and cycling to skiing and water sports.
Yes, Decathlon offers repair services for bikes, tents, and other equipment at their in-store workshops.
Yes, Decathlon offers a price match guarantee against competitors on equivalent products.
No reviews yet for Decathlon
Be the first to write a reviewCustomer Service
0800 988 4888Customer Service Email
customercare.uk@decathlon.comCustomer Service Hours
Monday-Friday 9am-6pm, Saturday 9am-5pm
Mizuno
Mizuno offers high-performance sports shoes and clothing for athletes and enthusiasts across various sports, ensuring quality and comfort for every movement.
Express Trainers
Express Trainers offers a massive selection of cheap trainers and discount footwear from top brands for men, women, and kids, ensuring you get premium styles for less.
Lovell Sports
Lovell Sports is a leading UK online retailer offering a vast selection of football, rugby, and general sports equipment, clothing, and footwear for men, women, and kids.
Athletic Propulsion Labs
Athletic Propulsion Labs (APL) offers revolutionary men's and women's athletic footwear and apparel, blending luxury with performance for an unparalleled active lifestyle.
Red on Socks
Red on Socks offers high-performance, scientifically-designed socks and apparel for athletes and active individuals, focusing on quality and community.
Sports retailer Decathlon has launched a ‘middle aisle’ across its UK and Ireland channels to rival discounters.
Decathlon UK has more than halved its operating losses as targeted investments into price cuts helped to push up sales.
Drapers Decathlon UK narrows losses The UK arm of French sporting goods retailer Decathlon has narrowed its operating loss and grown revenue by almost 10% year on year, as price investments and a store optimisation programme boosted performance. The post Decathlon UK narrows losses appeared first on Drapers.
Simone Chetcuti, Director of Retail, Charity and Business Services at BT Group, looks at how networking is coming to the forefront of retail operations. The post Networking’s new role in retail performance appeared first on InternetRetailing.
Drapers Decathlon boosts employee share ownership scheme To mark its 50th anniversary, Decathlon is granting €2,000 (£1,730) in free shares or asset incentives to eligible employees worldwide. The post Decathlon boosts employee share ownership scheme appeared first on Drapers.