Rituals launches four boutiques in continued retail expansion
Rituals is opening four new boutiques, marking a “significant milestone” in its UK and IE expansion strategy.


Rituals offers luxurious body care, home fragrances, and natural beauty products, transforming your daily routines into meaningful rituals.
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Shop at RitualsRituals is a renowned Dutch brand that has captivated the world with its unique approach to beauty and home products. Founded in 2000, the brand's philosophy centres on the idea that true happiness lies in appreciating the small moments of everyday life. By drawing inspiration from ancient Eastern traditions and infusing them with modern innovation, Rituals creates luxurious collections that encourage mindfulness and well-being. From the moment you step into their world, you're invited to transform your daily routines – like showering, bathing, or lighting a candle – into meaningful rituals that nourish the body, mind, and soul.
The extensive Rituals product range caters to a holistic lifestyle, offering everything you need for personal care and home ambiance. Explore their celebrated body care collections, featuring sumptuous shower gels, exfoliating scrubs, rich body creams, and nourishing hand balms, each infused with unique, long-lasting fragrances. The Rituals skincare line provides effective and gentle solutions for facial care, while their exquisite fragrances offer sophisticated perfumes and eau de parfums. Beyond personal indulgence, Rituals excels in home fragrances, with elegant scented candles, luxurious diffusers, and room sprays designed to create a serene and inviting atmosphere in any space. Don't forget their popular gift sets and seasonal offerings like the Advent Calendars, perfect for thoughtful presents.
Shopping for your favourite Rituals products online is designed for convenience and satisfaction. Customers in the UK can benefit from free delivery on qualifying orders, ensuring a delightful shopping experience from start to finish. For those who prefer to collect their purchases, the Click & Collect service offers flexibility. Rituals is committed to providing excellent customer service, with transparent order tracking and prompt delivery, typically within 1-3 working days. Their user-friendly website makes it easy to browse collections, discover new favourites, and manage your account, bringing the world of Rituals luxury directly to your home.
Rituals was founded in 2000 and is headquartered in Amsterdam, Netherlands. It is part of Cloos Statements B.V., with 1000+ locations.
Rituals is opening four new boutiques, marking a “significant milestone” in its UK and IE expansion strategy.

Over a quarter (26.2%) of UK loyalty points go unused, and 11.9% of points expire unspent, according to the Antavo Global Customer Loyalty Report 2026. The research found consumers lose out on up to £3 billion worth of savings per year, despite the fact 68.6% of shoppers said promotions influence their buying behaviour and 41%...

Rituals has reported a strong increase in revenue for 2025, its 25th anniversary year. The luxury beauty and wellbeing brand grew its net revenue by 16%... View Article
Rituals Cosmetics saw sales soar in its latest annual results, as it celebrated its 25th anniversary.

Luxury cosmetics brand Rituals has seen sales rise in 2025 as it opened over 200 boutiques globally.

Student Discount
10% student discount available
NHS Discount
Rituals offers a 10% NHS discount, available through providers like Blue Light Card.
Military / Blue Light Discount
Rituals offers discounts for eligible professions, including armed forces, via Blue Light Card.
Gift Cards Available
Loyalty Programme
My Rituals
Earn points on purchases, exclusive offers, and birthday rewards
Standard UK delivery 2-5 working days; next day available
Returns Policy
Returns accepted within 28 days; unopened products in original packaging
Founded
2000
Headquarters
Amsterdam, Netherlands
Number of Stores
1000+
Parent Company
Cloos Statements B.V.
Committed to sustainability with refillable products, recycled packaging, and carbon-neutral stores
Rituals is known for transforming everyday routines into meaningful moments through luxury body care, home fragrance, and lifestyle products inspired by Eastern traditions.
Yes, Rituals offers refillable options for many products as part of their sustainability commitment.
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Customer Service
+44 20 8638 6290Customer Service Email
service@rituals.comCustomer Service Hours
Monday – Friday 09:00 – 18:30 / Saturday – Sunday 10:00 - 18:30

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