Loaf CEO Sam Perkins steps down
Loaf chief executive Sam Perkins has announced his departure from the business.


Loaf offers seriously comfy sofas, beautiful beds, and laid-back furniture, perfect for creating a relaxed and stylish home.
No live deals right now from Loaf — you can still shop the latest below.
Shop at LoafLoaf, established in 2008, is a renowned UK furniture retailer dedicated to crafting seriously comfy and beautifully designed pieces for the modern home. Their philosophy centres around creating laid-back furniture that encourages relaxation and happiness. With a strong emphasis on quality craftsmanship and using only the best materials, Loaf ensures every item, from their signature sofas to their luxurious beds, meets the highest standards. They believe in making furniture they'd love in their own homes, combining comfort with timeless style.
Loaf offers an extensive collection designed to furnish every room in your home with comfort and style. Their range is meticulously curated to provide both functionality and aesthetic appeal.
Discover Loaf's celebrated selection of comfy sofas, available in various styles and fabrics to suit any interior. Complement your sofa with their inviting footstools and stylish chairs, perfect for creating a cosy sitting room. Each piece is built with durability and comfort in mind, making them ideal for everyday living.
Transform your bedroom into a sanctuary with Loaf's beautiful beds, elegant headboards, and premium mattresses. They also offer practical guest beds and a delightful range of bedding to complete your sleep experience. Their mattresses come with a 100-night 'rest-drive' period, allowing you to ensure the perfect fit for your comfort.
Beyond the main furniture pieces, Loaf provides a charming array of dining furniture, including beautiful oak benches, chairs, and tables, perfect for gatherings. Explore their 'Other bits' which include lamps, side tables, rugs, and smaller home accessories, all designed to add a touch of laid-back luxury to your space.
Loaf makes the furniture buying experience as relaxed as their products. They offer free fabric swatches to help you choose with confidence and operate several 'Shacks' (showrooms) across the UK where you can physically 'rest-drive' their furniture. Delivery for large items is a flat £95 fee, which includes a two-person team who will deliver to your room of choice and assemble your furniture. Loaf also provides a 14-day 'rest-drive' returns policy for made-to-order items, ensuring customer satisfaction.
Loaf was founded in 2008 and is headquartered in London, United Kingdom. It is part of Blue Coast Capital, with 10 locations.
Loaf chief executive Sam Perkins has announced his departure from the business.

Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more. St Pierre is set to drive further growth in the UK breakfast bakery category with the launch of its latest innovation – St Pierre Croissant Loaf – available from April 2026. Building on strong momentum in the breakfast occasion, the launch taps into growing demand for premium, versatile products that elevate everyday...
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more. Easter weekend is just around the corner – and it’s the perfect time to treat your guests (and yourself) to something truly special. This year, host in style with the elegant Cartwright & Butler Simnel Loaf Cake – a refined twist on a timeless Easter favourite. Presented in a decorative green tin tied with a […] If...
Gift Cards Available
Free UK delivery; typical lead time 8-12 weeks for sofas
Returns Policy
14-day returns on most items; sofas and beds subject to terms
Founded
2008
Headquarters
London, United Kingdom
Number of Stores
10
Parent Company
Blue Coast Capital
Committed to sustainable practices; FSC certified wood
Loaf specialises in seriously comfy, laid-back furniture for the home. Their extensive range includes sofas, beds, mattresses, headboards, footstools, chairs, tables, benches, bedding, lamps, rugs, and various home accessories.
Yes, Loaf operates several physical showrooms, which they refer to as 'Shacks', across the UK. You can visit these Shacks to 'rest-drive' their furniture and mattresses before making a purchase.
Loaf charges a single delivery fee based on the largest item in your order, typically £95 for big items like sofas and beds. This fee covers a two-person team who will deliver to the room of your choice, set up, and assemble your furniture. Smaller items are handled by different delivery partners.
Loaf offers a 14-day 'rest-drive' period for most items, including made-to-order upholstered furniture. If an item isn't right, they will arrange collection for a fee (£95 for large items, £35 for medium items), though the original delivery cost is not refunded. For damaged or faulty items, they offer repair, replacement, or a full refund.
You can contact Loaf customer service by calling 0203 141 8300. For general enquiries, you can email hello@loaf.com, and for complaints or claims, email sos@loaf.com.
No reviews yet for Loaf
Be the first to write a reviewCustomer Service
0845 459 9937Customer Service Email
hello@loaf.comCustomer Service Hours
Not specified

Darlings of Chelsea
Darlings of Chelsea offers a luxurious collection of handcrafted leather and fabric sofas, sofa beds, and beds, combining British craftsmanship with timeless style for every home.

Furniture Direct Online
Furniture Direct Online UK offers a vast selection of high-quality sofas, sofa beds, recliners, and bedroom furniture with fast UK delivery and flexible finance options to furnish your home in style.
Bensons for Beds
Bensons for Beds offers a fantastic range of quality beds, mattresses, and bedroom furniture, ensuring you find the perfect sleep solution for your home in the UK.

The Sleep People
The Sleep People offers a wide selection of handmade divan beds and mattresses, crafted in the UK since 2014, all with factory-direct prices and free UK delivery for a rejuvenating night's sleep.
Crazy Price Beds
Crazy Price Beds Ltd offers a huge range of cheap beds, bed frames, storage beds, and mattresses with fast, free UK delivery and buy now, pay later options.
We use cookies to personalise the offers and shops we show you, remember your favourites, and keep making your experience better every visit. Choose "Accept All" for the full, personalised Virtual Mall, or set your own preferences. You stay in control. See our Privacy Policy.