Loaf CEO Sam Perkins steps down
Loaf chief executive Sam Perkins has announced his departure from the business.
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Loaf offers seriously comfy sofas, beautiful beds, and laid-back furniture, perfect for creating a relaxed and stylish home.
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Shop at LoafLoaf, established in 2008, is a renowned UK furniture retailer dedicated to crafting seriously comfy and beautifully designed pieces for the modern home. Their philosophy centres around creating laid-back furniture that encourages relaxation and happiness. With a strong emphasis on quality craftsmanship and using only the best materials, Loaf ensures every item, from their signature sofas to their luxurious beds, meets the highest standards. They believe in making furniture they'd love in their own homes, combining comfort with timeless style.
Loaf offers an extensive collection designed to furnish every room in your home with comfort and style. Their range is meticulously curated to provide both functionality and aesthetic appeal.
Discover Loaf's celebrated selection of comfy sofas, available in various styles and fabrics to suit any interior. Complement your sofa with their inviting footstools and stylish chairs, perfect for creating a cosy sitting room. Each piece is built with durability and comfort in mind, making them ideal for everyday living.
Transform your bedroom into a sanctuary with Loaf's beautiful beds, elegant headboards, and premium mattresses. They also offer practical guest beds and a delightful range of bedding to complete your sleep experience. Their mattresses come with a 100-night 'rest-drive' period, allowing you to ensure the perfect fit for your comfort.
Beyond the main furniture pieces, Loaf provides a charming array of dining furniture, including beautiful oak benches, chairs, and tables, perfect for gatherings. Explore their 'Other bits' which include lamps, side tables, rugs, and smaller home accessories, all designed to add a touch of laid-back luxury to your space.
Loaf makes the furniture buying experience as relaxed as their products. They offer free fabric swatches to help you choose with confidence and operate several 'Shacks' (showrooms) across the UK where you can physically 'rest-drive' their furniture. Delivery for large items is a flat £95 fee, which includes a two-person team who will deliver to your room of choice and assemble your furniture. Loaf also provides a 14-day 'rest-drive' returns policy for made-to-order items, ensuring customer satisfaction.
Loaf was founded in 2008 and is headquartered in London, United Kingdom. It is part of Blue Coast Capital, with 10 locations.
Gift Cards Available
Free UK delivery; typical lead time 8-12 weeks for sofas
Returns Policy
14-day returns on most items; sofas and beds subject to terms
Founded
2008
Headquarters
London, United Kingdom
Number of Stores
10
Parent Company
Blue Coast Capital
Committed to sustainable practices; FSC certified wood
Loaf specialises in seriously comfy, laid-back furniture for the home. Their extensive range includes sofas, beds, mattresses, headboards, footstools, chairs, tables, benches, bedding, lamps, rugs, and various home accessories.
Yes, Loaf operates several physical showrooms, which they refer to as 'Shacks', across the UK. You can visit these Shacks to 'rest-drive' their furniture and mattresses before making a purchase.
Loaf charges a single delivery fee based on the largest item in your order, typically £95 for big items like sofas and beds. This fee covers a two-person team who will deliver to the room of your choice, set up, and assemble your furniture. Smaller items are handled by different delivery partners.
Loaf offers a 14-day 'rest-drive' period for most items, including made-to-order upholstered furniture. If an item isn't right, they will arrange collection for a fee (£95 for large items, £35 for medium items), though the original delivery cost is not refunded. For damaged or faulty items, they offer repair, replacement, or a full refund.
You can contact Loaf customer service by calling 0203 141 8300. For general enquiries, you can email hello@loaf.com, and for complaints or claims, email sos@loaf.com.
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0845 459 9937Customer Service Email
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Loaf chief executive Sam Perkins has announced his departure from the business.
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