Outstanding Contribution to Retail: The Entertainer's Gary Grant on why success is a family affair
After handing over the reins to The Entertainer’s staff, co-founder Gary Grant reflects on his distinctive retail career.



The Entertainer is the UK's largest independent toy retailer, offering a vast selection of toys, games, and gifts for children of all ages, making playtime magical for families nationwide.
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Shop at The EntertainerFounded in 1981 by Catherine and Gary Grant, The Entertainer has grown to become the UK's largest independent toy retailer. Headquartered in Amersham, Buckinghamshire, the company's mission has always been to provide a magical shopping experience, offering a diverse range of toys that inspire creativity and fun. With a strong presence both online at thetoyshop.com and through its extensive network of 160 physical stores and 1,000 concessions within Tesco and Matalan, The Entertainer is a cornerstone of British retail, dedicated to bringing joy to children and families.
At The Entertainer, shoppers can discover an unparalleled selection of toys, games, and gifts. From classic favourites to the latest trends, the range includes everything from action figures, dolls, and building blocks to educational toys, arts & crafts, and outdoor play equipment. Whether you're looking to buy board games online, find the perfect gift for a birthday, or simply treat a loved one, The Entertainer stocks products from all the leading brands, ensuring quality and variety for every age group and interest. Their commitment to offering a comprehensive range makes them a one-stop shop for all your toy needs.
Shopping at thetoyshop.com offers convenience and a user-friendly experience. Customers can easily browse categories, compare products, and make secure purchases. While The Entertainer does not currently offer a student discount, they proudly provide a 5% discount for NHS and healthcare workers via Health Service Discounts and the Blue Light Card, as well as discounts for armed forces personnel through the Blue Light Card. Their dedicated customer service team is available Monday to Friday from 8am-7pm and Saturday to Sunday from 8am-5pm on 0333 320 5100, ready to assist with any enquiries, ensuring a smooth and enjoyable shopping journey.
The Entertainer was founded in 1981 and is headquartered in Amersham, Buckinghamshire. It is part of The Entertainer (Family-owned), with 170+ UK stores locations.
After handing over the reins to The Entertainer’s staff, co-founder Gary Grant reflects on his distinctive retail career.

Currys chief executive Alex Baldock and The Entertainer founders Gary and Catherine Grant were among the winners at the Retail Week Awards 2026.

Currys chief executive Alex Baldock and The Entertainer founders Gary and Catherine Grant were among the winners at the Retail Week Awards 2026.

NHS Discount
NHS and Blue Light discount available through Blue Light Card.
Military / Blue Light Discount
Blue Light discount for armed forces personnel.
Gift Cards Available
Loyalty Programme
Toy-Tastic Club
Free membership for children with birthday rewards and exclusive offers.
Free Click & Collect. Free delivery over £40. Standard delivery £3.99. Next day delivery available.
Returns Policy
Extended Christmas returns to 31st January. Standard 28-day returns policy. In-store returns accepted.
Founded
1981
Headquarters
Amersham, Buckinghamshire
Number of Stores
170+ UK stores
Parent Company
The Entertainer (Family-owned)
The Entertainer is committed to reducing plastic packaging and offers toy recycling at stores.
Yes, The Entertainer is a family-owned business founded in 1981.
Yes, they offer a price match promise against major UK retailers.
Yes, NHS discount is available through Blue Light Card.
Yes, they donate 10% of annual profits to children's charities.
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Customer Service
01onal494 500 350Customer Service Email
customer.services@thetoyshop.comCustomer Service Hours
Monday-Friday 9am-5pm
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