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SimplyCook delivers expertly blended flavour pots and simple recipes, making delicious, restaurant-quality home cooking easy, affordable, and flexible for UK households.
SimplyCook, a UK-based innovator in the meal kit market, was founded in 2014 by Oli Ashness with a clear mission: to get Britain cooking! Frustrated by the time and expense of preparing diverse, high-quality meals amidst a busy London lifestyle, Ashness envisioned a solution that would make delicious home cooking accessible to everyone. Acquired by Nestlé in 2021, SimplyCook continues to champion flavour, convenience, and culinary exploration for households across the nation.
At the heart of SimplyCook's offering are its unique flavour pots, expertly blended by professional chefs using up to 23 ingredients. These aren't just ordinary spices; they are culinary pastes, infused oils, garnishes, rubs, specialist stocks, and herb/spice blends designed to deliver restaurant-quality taste to your dinner table. Each kit is perfectly measured, eliminating waste and the need to buy numerous expensive ingredients for a single dish. This innovative approach ensures that every meal is packed with extraordinary flavour, transforming simple cooking into a gourmet experience.
With SimplyCook, you can discover a world of flavour from the comfort of your kitchen. Their extensive and ever-growing recipe library features easy-to-follow instructions for dishes inspired by cuisines from around the globe, including popular Thai, Indian, and Italian options. Whether you're a seasoned chef or a beginner, you'll find recipes that take around 20 minutes to cook, requiring only 4-6 fresh ingredients from your fridge or cupboard. This flexibility means you're always in control, able to cook new meals for less, despite the rising cost of living.
Joining the SimplyCook community is straightforward. Choose a weekly, fortnightly, or monthly subscription plan, then select your four preferred recipes. Your personalised box, filled with flavour kits and recipe cards, will be delivered straight to your door. SimplyCook is committed to providing an excellent customer experience, offering dedicated support via email at hello@simplycook.com. They also value their customers with a generous referral programme, student discounts (via Student Beans), NHS discounts, and military discounts (via Troopscout), making delicious home cooking even more accessible.
SimplyCook was founded in 2014 and is headquartered in London, UK. It is part of Nestlé, with None (subscription service, kits available in majo locations.
Student Discount
SimplyCook offers student discounts, including a free first box (with a small delivery charge) via Student Beans. Verification may also be available through UNiDAYS or SheerID.
NHS Discount
SimplyCook offers discounts for NHS staff, typically a free first box for a £1 postage fee. Some offers have included 50% off the first five boxes for new customers, requiring an NHS email to sign up.
Military / Blue Light Discount
SimplyCook offers military discounts, often providing a free first box. These discounts are available through providers like Troopscout.
Subscription boxes delivered monthly through letterbox-friendly packaging. Skip or pause anytime.
Returns Policy
Contact customer service if your box arrives damaged. Subscriptions can be cancelled at any time.
Founded
2014
Headquarters
London, UK
Number of Stores
None (subscription service, kits available in majo
Each box contains 4 recipe cards and 4 ingredient kits with spices, pastes, and flavour blends. Fresh ingredients are purchased separately.
Yes, you can select your preferred recipes or let SimplyCook choose based on your taste preferences.
Subscription prices start from around £3 per meal, making restaurant-quality cooking affordable.
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Customer Service Email
hello@simplycook.comCustomer Service Hours
Email support available 24/7; responses typically within 48 hours, longer on weekends and Bank Holidays.
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Gift Cards Available
Loyalty Programme
Referral Program
Refer a friend to SimplyCook and they'll receive their first box for free. As a thank you, you'll also receive a free box. There's no limit to how many friends you can refer or free boxes you can earn, though a maximum of four reward boxes can be redeemed per month.
Parent Company
Nestlé
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