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Under Armour builds game-changing sportswear, athletic tops, shoes, and gear for men, women, and kids, empowering athletes with innovative performance apparel and footwear.
No live deals right now from Under Armour — you can still shop the latest below.
Shop at Under ArmourUnder Armour is a leading American sportswear company with a strong presence in the UK, offering a wide array of high-performance athletic apparel, footwear, and accessories. Founded in 1996 by former University of Maryland football player Kevin Plank, the brand quickly gained recognition for its moisture-wicking synthetic fabrics designed to keep athletes cool, dry, and light. Today, Under Armour continues its mission to make athletes better through passion, design, and the relentless pursuit of innovation. With its European headquarters in Amsterdam, Under Armour is committed to serving the European market with top-tier athletic gear.
The Under Armour UK online store is your go-to destination for cutting-edge sportswear. Our extensive product categories include:
Shopping at Under Armour UK is designed for convenience and value. We offer FREE delivery on all orders over £50 and a flexible 60-day returns policy for peace of mind. Our customer service team is readily available to assist with any enquiries, ensuring a smooth shopping journey. Furthermore, Under Armour is proud to offer valuable discounts for students via UNiDAYS and Student Beans, for NHS and healthcare workers, and for military personnel through ID.me. Join our UA Rewards loyalty programme to earn points and enjoy exclusive benefits, making your investment in performance gear even more rewarding.
Under Armour was founded in 1996 and is headquartered in Baltimore, Maryland, USA, with 200+ locations.
Student Discount
15% student discount available through UNiDAYS verification.
NHS Discount
Under Armour offers NHS and healthcare workers a discount, typically between 10% and 15%.
Military / Blue Light Discount
Under Armour offers discounts for military personnel through Defence Discount Service.
Gift Cards Available
Loyalty Programme
UA Rewards
Members of UA Rewards earn 5 points for every £1 spent on Under Armour products, unlocking exclusive benefits and rewards.
Free standard UK delivery on orders over £50. Express delivery available. Most orders delivered within 3-5 business days.
Returns Policy
Free returns within 60 days of purchase. Items must be unworn with original tags. Easy online returns process.
Founded
1996
Headquarters
Baltimore, Maryland, USA
Number of Stores
200+
Under Armour is committed to reducing environmental impact through sustainable materials and manufacturing. The brand uses recycled polyester in many products and is working toward 100% renewable energy in owned facilities.
HeatGear is Under Armour's lightweight, breathable fabric technology designed to keep you cool and dry in warm conditions by wicking sweat away from your skin.
ColdGear uses a dual-layer fabric that wicks moisture while retaining body heat, keeping you warm and dry during cold-weather training.
Yes, Under Armour offers 15% off for students through UNiDAYS. Simply verify your student status to unlock the discount.
Under Armour offers free returns within 60 days of purchase. Items must be unworn with original tags attached.
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Be the first to write a reviewCustomer Service
0800 169 6139Customer Service Email
customerservice.eu@underarmour.comCustomer Service Hours
Mon-Fri 9am-6pm, Sat 9am-5pm
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Drapers Under Armour warns on profits amid mounting turnaround costs Sportswear giant Under Armour's full-year losses have widened as mounting restructuring costs and continued weak demand in North America weigh on its 2027 outlook. The post Under Armour warns on profits amid mounting turnaround costs appeared first on Drapers.
Under Armour saw its losses deepen during its third quarter, which it blamed on higher tariffs, pricing headwinds and turnaround costs.
Under Armour widened its loss outlook in its latest Q3 results amid declining sales.
The retailer has widened annual loss forecast to $154m (£113.1m) despite slight improvement in revenue performance
Drapers Under Armour reports losses as revenue falls Sportswear brand Under Armour reported an operating loss of $150m (£110m) during the 12 weeks to 31 December 2025, the third quarter of its 2026 fiscal year. The post Under Armour reports losses as revenue falls appeared first on Drapers.