Da Luna London

About Da Luna London

Da Luna London is a womenswear label started in 2023 by Hong, its founder and creative director, who named it in tribute to her grandmother, Luna. The business, Da Luna London Limited, is registered at Companies House under number 15045159. Alongside the web store it runs a boutique at 3 Paddington Street in Marylebone, open Monday to Saturday 10:00 to 19:00 and Sunday 12:00 to 18:00.

What Da Luna London sells

• Kimonos and kimono jackets in jacquard, floral prints and patterned cotton
• Puffer jackets with detachable fur collars or cuffs, cropped leather jackets, bombers, capes and blazers
• Embroidered and beaded vests, dresses, skirts, trousers, coats, shirts and tops
• Leather belts, bags and caps, plus Wedding and One of a Kind collections

A separate line is cut from mud-dyed silk, which the label calls xiang yun sha or gambiered silk. According to Da Luna, the cloth is made in Guangdong by dyeing silk in a yam-root bath, drying it in the sun and coating it in Pearl River mud, which leaves one glossy black face and one terracotta face. The brand says Hong, whose family is Hakka, was the first to bring the fabric to London.

Delivery and returns

Orders leave within 3 working days of payment. UK standard delivery costs £5 and takes 3 to 7 working days, with free UK standard delivery over £1,000. Europe costs £10 standard or £20 express, other international destinations £20 or £40, and the Middle East £40 or £80, and buyers outside the UK pay any customs duties or import taxes.

A return has to be requested within 14 days of receiving the order, by email to dalunalondon@gmail.com. Pieces must be unworn, with tags and in the original packaging, and the buyer pays return postage. Reduced-price pieces, personalised items and gift cards cannot be returned, and approved refunds go back to the original payment method within 10 business days.

Ways to save at Da Luna London

Newsletter subscribers get 10% off a first order (checked November 2026).