JACK1T

JACK1T is an outerwear brand founded by James Holder, co-founder of fashion brand Superdry. Launched in 2019, the brand was created by four founders who saw a gap in the outerwear market: consumers craving standout, fashion-forward pieces without the inflated cost of legacy luxury brands. James Holder serves as Founder and Creative Director, bringing his vision towards creativity in fashion and a mission to narrow the gap between luxury, accessibility, and sustainability. His experience building Superdry into a global brand informs JACK1T's approach to premium yet accessible outerwear. JACK1T offers limited-run collections that combine advanced technical materials and precision construction with streetwear design sensibilities. The brand produces boldly branded premium down jackets for men and women, focusing on quality and distinctive styling. The limited-edition approach means each collection is produced in controlled quantities, creating exclusivity while avoiding overproduction. This model allows JACK1T to maintain quality standards while offering prices below traditional luxury outerwear brands. JACK1T represents one of ten new brands being released under James Holder's direction, demonstrating his continued innovation in the fashion industry beyond Superdry.