Fleur du Mal

Fleur du Mal is a luxury lingerie brand founded in 2012 by Jennifer Zuccarini in New York. The brand creates provocative yet sophisticated intimates that celebrate femininity and empower women to feel confident in their own skin. Named after the famous Charles Baudelaire poetry collection "Les Fleurs du Mal" (The Flowers of Evil), the brand draws inspiration from art, literature, and vintage glamour. Each collection features exquisite fabrics, intricate lace work, and thoughtful construction that balances sensuality with wearability. The brand offers a complete range of lingerie including bras, underwear, bodysuits, and sleepwear, alongside ready-to-wear pieces that blur the line between intimate apparel and outerwear. Their designs are known for incorporating luxurious details like silk, French lace, and delicate embroidery. Fleur du Mal has garnered a devoted following among fashion insiders and celebrities, praised for creating lingerie that is both beautiful and well-made. The brand also promotes body positivity by offering an inclusive size range and celebrating diverse beauty.