Boux Avenue

Boux Avenue

Boux Avenue offers a stunning collection of lingerie, nightwear, and swimwear, designed by women for women, helping you find the perfect style and fit for your shape.

ProductsStudentNHSFree over £50

Current Offers

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Voucher Codes

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About Boux Avenue

Boux Avenue is a beloved British brand that has carved a niche in the world of intimate apparel, nightwear, and swimwear. Founded with a clear vision to create beautiful, well-fitting, and confidence-inspiring garments, Boux Avenue prides itself on designs crafted by women, for women. Their commitment to quality and understanding the diverse needs of their customers has made them a trusted name for elegant and comfortable essentials.

Explore the Boux Avenue Collection

The Boux Avenue collection is a celebration of femininity and style. Dive into their extensive lingerie range, featuring everything from supportive everyday bras and multipack knickers to exquisite lace sets and solutions wear. For ultimate relaxation, their sexy nightwear UK selection includes luxurious pyjama sets like the Lace Ribbed Pyjama Set and Striped Pyjama Set, alongside comforting items such as the Heart Towelling Robe. When it's time for a holiday, discover their fashionable swimwear online, with popular collections like TAHITI, MIRADA, and RIVOLI offering stunning options for every beach or poolside look.

Your Shopping Experience with Boux Avenue

Boux Avenue is dedicated to providing an exceptional online shopping experience. Customers in the UK can benefit from free delivery over £50, ensuring convenience and value. Their customer service team is readily available to assist with any enquiries, from sizing advice to order tracking. Based in London, United Kingdom, Boux Avenue is a British company focused on delivering high standards of product and service to its clientele.

Boux Avenue was founded in 2011 and is headquartered in London, England. It is part of Theo Paphitis Retail Group, with 30+ locations.

News & Updates

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Boux Avenue announces opening date for newly refurbished fagship Bluewater sore

Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more. Everyone’s favourite lingerie and nightwear brand Boux Avenue has just given its Bluewater store a fresh new look. Be the first to see the newly refurbished 208 SQM store where there will be lots of treats to enjoy – opening at 11am on Thursday 26th March 2026, located in the Lower Rose Gallery, by John […] If you...

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By Fiona Briggs
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Boux Avenue design chief plans for ‘captivating’ customers this Valentine’s Day

Drapers Boux Avenue design chief plans for ‘captivating’ customers this Valentine’s Day As retailers and brands gear up for Valentine's Day, Drapers speaks to Boux Avenue chief design and product officer Zoe Price-Smith about the importance of the annual celebration for sales, its influence on this year's collection and how quality and fit are more important than ever. The post Boux Avenue design chief plans for ‘captivating’ customers this Valentine’s Day appeared first on Drapers.

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By Chloe Mills
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Discounts & Loyalty

Student Discount

20% student discount through UNiDAYS or Student Beans for students and under-26s.

NHS Discount

10-20% NHS discount through Blue Light Card or Health Service Discounts verification.

Military / Blue Light Discount

10% discount for military personnel through verification services.

Gift Cards Available

Loyalty Programme

Boux Avenue VIP

£9.99 annual membership for free next day delivery on all orders, exclusive offers, and early access to sales.

Shipping & Returns

Free delivery over £50Click & CollectInternational Shipping

Standard delivery £4.95, free over £50. Next day delivery £5.99 (free for VIP members). Click & Collect free over £30, otherwise £1.95.

Returns Policy

Free returns within the UK. Items must be unworn with tags attached.

Company Information

Founded

2011

Headquarters

London, England

Number of Stores

30+

Parent Company

Theo Paphitis Retail Group

Payment Methods
Visa
Mastercard
AMERICANEXPRESSAmerican Express
PayPalPayPal
PayApple Pay
Google Pay
Klarna
Sustainability

Boux Avenue is working towards more sustainable practices including recycled materials and eco-friendly packaging initiatives.

Frequently Asked Questions

Does Boux Avenue offer student discount?

Yes, students and under-26s get 20% off through UNiDAYS or Student Beans verification.

Does Boux Avenue offer NHS discount?

Yes, NHS staff can receive 10-20% discount through Blue Light Card.

What sizes does Boux Avenue stock?

Boux Avenue offers bras from 28A to 40G, catering to a wide range of sizes.

Does Boux Avenue offer free delivery?

Yes, free standard delivery is available on orders over £50.

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7 Ways to Save at Boux Avenue in 2026

  1. Student discount

    20% student discount through UNiDAYS or Student Beans for students and under-26s.

  2. NHS discount

    10-20% NHS discount through Blue Light Card or Health Service Discounts verification.

  3. Military & Blue Light discount

    10% discount for military personnel through verification services.

  4. Free delivery

    Get free delivery on orders over £50 at Boux Avenue.

  5. Click & Collect

    Save on delivery by using Boux Avenue's Click & Collect service.

  6. Join Boux Avenue VIP

    £9.99 annual membership for free next day delivery on all orders, exclusive offers, and early access to sales.

  7. Gift cards available

    Buy discounted Boux Avenue gift cards from cashback sites to save even more.

Saving tips verified by The Virtual Mall, the UK's original online shopping destination since 1999.

Boux Avenue Quick Facts

Standard DeliveryStandard delivery £4.95, free over £50. Next day delivery £5.99 (free for VIP members). Click & Collect free over £30, otherwise £1.95.
Free DeliveryOrders over £50
Click & CollectAvailable
Returns PolicyFree returns within the UK. Items must be unworn with tags attached.
Student Discount20% student discount through UNiDAYS or Student Beans for students and under-26s.
NHS Discount10-20% NHS discount through Blue Light Card or Health Service Discounts verification.
Military Discount10% discount for military personnel through verification services.
International ShippingAvailable
Payment MethodsVisa, Mastercard, American Express, PayPal, Apple Pay, Google Pay, Klarna
Founded2011
HeadquartersLondon, England

Last verified: February 2026