Decathlon boosts supply chain with seven-site automation push
Decathlon has rolled out a new multi-site automation programme, covering seven logistics centres across Europe as the retailer looks to standardise and scale its supply chain operations.


Decathlon is a leading UK sports retailer offering a vast range of affordable and high-quality gear, clothing, and equipment for over 70 sports, perfect for every athlete and outdoor enthusiast.
No offers available right now from Decathlon.
Shop at DecathlonNo voucher codes available right now for Decathlon.
Shop at DecathlonDecathlon, a French-founded sports retailer established in 1976, has become a household name for sports enthusiasts across the United Kingdom. With a mission to make sport accessible to the many, Decathlon UK operates between 42 and 45 stores, alongside its comprehensive online platform at decathlon.co.uk. They are renowned for their commitment to offering a wide array of high-quality, affordable sports gear and apparel for over 70 different sports, catering to everyone from beginners to seasoned athletes.
Decathlon's product catalogue is incredibly diverse, encompassing everything needed for an active lifestyle. Shoppers can find specialist equipment for cycling, running, hiking, swimming, and various team sports. Beyond the main categories, they also stock gear for activities like winter sports, racket sports, combat sports, and equestrian. Their strength lies in their portfolio of innovative in-house brands, such as Kalenji (running), Quechua (outdoor), Domyos (fitness), and B'Twin (cycling), which deliver excellent performance and value.
Every product at Decathlon is designed with a focus on user experience, durability, and performance. Their dedicated research and development teams, often comprised of sports practitioners, continuously innovate to bring new and improved solutions to the market. This commitment ensures that customers receive reliable and effective gear, whether they are purchasing a new tent, a pair of hiking boots, or a complete fitness outfit.
Decathlon UK provides a customer-centric shopping experience. Their Decathlon Membership loyalty programme offers fantastic benefits, including earning points on purchases and activities, extended warranties, and a generous 365-day return policy on Decathlon-made products. Furthermore, they offer valuable discounts for students (via UNiDAYS and Student Beans), NHS and key workers (via Blue Light Card), and military personnel (via Blue Light Card and Defence Discount Services), making quality sports gear even more accessible. For customer enquiries, you can reach them at customer.enquiries@decathlon.com.
Decathlon was founded in 1976 and is headquartered in Surrey (UK HQ), Lille, France (Global). It is part of Association Familiale Mulliez, with 45+ UK stores locations.
Decathlon has rolled out a new multi-site automation programme, covering seven logistics centres across Europe as the retailer looks to standardise and scale its supply chain operations.

Ikea is set to open a new Decathlon inside its Croydon store this spring.

Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more. IKEA today unveils plans for a new Decathlon store to open within IKEA Croydon – and customers don’t have long to wait, with the doors set to open this spring. The Decathlon store will be a standalone unit with a dedicated customer entrance, spanning 1,188 square metres of retail space within the 25,000 square metre...
Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! Exotec, a leader in warehouse robotics, is extending its technological capability to include the full integration of the warehouse. The business, France’s first industrial unicorn which counts Carrefour, Decathlon and UNIQLO as key customers, revealed its journey at a launch event for its new global HQ in Lille this week. New warehouse scenarios will be...
Student Discount
Decathlon offers a 10% student discount on selected products via Student Beans or UNiDAYS.
NHS Discount
15% off orders over £60 for NHS workers. New NHS customers can get extra £20 off first grocery order over £60. Up to 35% off first shop for orders over £90. Via Health Service Discounts.
Military / Blue Light Discount
Decathlon UK offers discounts to military personnel through Blue Light Card and Defence Discount Services.
Gift Cards Available
Loyalty Programme
Decathlon Membership
Members can earn points with every purchase and by recording outdoor activities, which can then be exchanged for exclusive rewards, vouchers, or discounts. Benefits also include a 365-day return period and a 2-year warranty on Decathlon products.
Free standard delivery on orders over £30. Click & Collect available in 1 hour at most stores. Express delivery options available.
Returns Policy
365-day returns policy. Items must be unused in original condition. Refund or exchange available.
Founded
1976
Headquarters
Surrey (UK HQ), Lille, France (Global)
Number of Stores
45+ UK stores
Parent Company
Association Familiale Mulliez
Decathlon is committed to 'Sport for All, Planet for All'. They offer product repair services, use recycled materials, and have eco-design criteria for products. The company aims to reduce carbon footprint and increase circular economy initiatives.
Decathlon offers a 365-day satisfaction guarantee. Many products also have extended warranties and lifetime repair services.
Decathlon caters for over 80 sports through their passion brands, from running and cycling to skiing and water sports.
Yes, Decathlon offers repair services for bikes, tents, and other equipment at their in-store workshops.
Yes, Decathlon offers a price match guarantee against competitors on equivalent products.
No reviews yet for Decathlon
Be the first to write a reviewOpens in a new tab
Be the first to review
Customer Service
0800 988 4888Customer Service Email
customercare.uk@decathlon.comCustomer Service Hours
Monday-Friday 9am-6pm, Saturday 9am-5pm

Red on Socks
Red on Socks offers high-performance, scientifically-designed socks and apparel for athletes and active individuals, focusing on quality and community.
Salomon
Salomon offers premium gear for men, women, and children, specialising in running shoes, trail running, hiking, ski, and snowboard essentials for your next outdoor adventure.

Express Trainers
Express Trainers offers a massive selection of cheap trainers and discount footwear from top brands for men, women, and kids, ensuring you get premium styles for less.

Greaves Sports
Greaves Sports is a leading UK retailer offering a wide range of sports clothing and equipment from top brands for football, running, golf, tennis, swimming, and team sports.
Under Armour
Under Armour builds game-changing sportswear, athletic tops, shoes, and gear for men, women, and kids, empowering athletes with innovative performance apparel and footwear.