Google Zero – retail media’s clickless reckoning?
AI is replacing the click with an answer, recommendation and, increasingly, a completed transaction. That threatens retailers’ audiences and Google’s traditional advertising model – but it could also turn commerce media into the mechanism through which machines decide what people buy. For the past two decades, digital commerce has been organised around a remarkably durable […] The post Google Zero – retail media’s clickless reckoning? appeared first on InternetRetailing.
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By Paul Skeldon