We use cookies to personalise the offers and shops we show you, remember your favourites, and keep making your experience better every visit. Choose "Accept All" for the full, personalised Virtual Mall, or set your own preferences. You stay in control. See our Privacy Policy.

Living Proof offers innovative, science-backed hair products, including shampoos, conditioners, and treatments, designed to deliver visibly healthier, cruelty-free results for all hair types.
No live deals right now from Living Proof — you can still shop the latest below.
Shop at Living ProofLiving Proof is a pioneering UK haircare brand dedicated to solving hair's toughest challenges with innovative, science-backed solutions. Founded in 2005, the brand emerged from a belief that traditional haircare ingredients often fell short. Instead, Living Proof harnesses cutting-edge biotechnology to create products that deliver visibly healthier hair, free from compromise. Their philosophy is rooted in scientific discovery, ensuring every product is formulated with patented molecules and technologies for superior results.
Explore an extensive collection of haircare essentials designed to transform your hair. Living Proof offers a comprehensive selection including revolutionary dry shampoos, nourishing shampoos and conditioners, intensive masks, targeted treatments, and versatile stylers. Whether you're seeking to boost volume, repair damage, control frizz, or protect against heat and UV, there's a Living Proof solution for you. Popular collections like Perfect hair Day™, No Frizz, and Full address specific concerns, providing tailored care for every hair type and need.
Living Proof is committed to creating products that are not only effective but also responsible. All their formulations are cruelty-free, ensuring no animal testing is involved. Furthermore, their products are paraben-free and silicone-free, avoiding ingredients that can weigh hair down or cause build-up. This commitment to clean science means you can achieve beautiful, healthy-looking hair without unwanted chemicals.
Shopping for Living Proof products in the UK is convenient and rewarding. Enjoy free delivery on orders over £40, with additional perks like free mini products when you spend £55+. Take their online hair quiz to find your perfect product match, or explore bestsellers and new arrivals. Living Proof also supports students and NHS workers with exclusive discounts, making premium haircare more accessible.
Living Proof was founded in 2005 and is headquartered in Boston, Massachusetts, USA. It is part of Unilever.
Student Discount
Living Proof offers a 15% student discount. This can be obtained by signing up on the website or via Gocertify. Student Beans is also mentioned as a provider for Living Proof student discounts.
NHS Discount
Living Proof offers a 10% discount for NHS and healthcare workers through Health Service Discounts.
Loyalty Programme
Proofie Perks
Members earn points for purchases, which can be redeemed for discounts and free products. Benefits also include free full-size samples and early access to special offers.
UK delivery available
Returns Policy
30-day returns
Founded
2005
Headquarters
Boston, Massachusetts, USA
Parent Company
Unilever
Living Proof is committed to conscious formulations, ensuring all products are cruelty-free, paraben-free, and silicone-free. This approach prioritises both hair health and ethical practices, avoiding harsh chemicals and animal testing.
Living Proof offers FREE delivery on all UK orders when you spend £40 or more. Free shipping will be automatically applied at checkout.
Yes, Living Proof is committed to ethical practices. All their hair products are cruelty-free, paraben-free, and silicone-free, ensuring a responsible approach to haircare.
Living Proof offers a convenient online hair quiz to help match you with the perfect products tailored to your specific hair concerns and needs. You can also explore products by type, benefit, or collection.
You can reach Living Proof customer service by phone at 01636 556180 or via email at customercare@livingproof.co.uk.
Yes, Living Proof offers a 15% student discount via Gocertify and Student Beans, and a 10% discount for NHS and healthcare workers through Health Service Discounts. They also have a loyalty program called "Proofie Perks".
No reviews yet for Living Proof
Be the first to write a reviewCustomer Service
01636 556180Customer Service Email
customercare@livingproof.co.uk
SWEED BEAUTY
SWEED BEAUTY offers award-winning vegan and clean beauty products, from professional performance mascaras and prostaglandin-free eyelash serums to a curated makeup assortment.
Kiehls
Discover Kiehl's, the iconic apothecary-inspired brand offering a luxurious range of high-performance skincare, haircare, and body products crafted with potent natural ingredients for healthy, radiant skin.

Blown London
Blown London offers premium mobile hairdressing services across London, bringing expert cuts, colour, and styling directly to your door for ultimate convenience and luxury.

James Cosmetics
James Cosmetics offers luxury masks and powerful skincare products, trusted by millions worldwide for visible results and a supercharged routine.

Noli Skincare
Noli Skincare UK offers personalised skincare, haircare, and bodycare routines, leveraging AI for tailored recommendations and a money-back guarantee for ultimate satisfaction.