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Discover VIEVE, the award-winning makeup and beauty brand by expert MUA Jamie Genevieve, offering high-performance, vegan, and cruelty-free cosmetics for every look.
Founded by renowned makeup artist Jamie Genevieve, VIEVE is a celebrated UK beauty brand launched in 2020. Known for its high-performance, award-winning makeup, VIEVE quickly established itself as a go-to for beauty enthusiasts seeking quality and innovation. With a strong commitment to ethical beauty, all VIEVE products are proudly vegan and cruelty-free, reflecting a modern approach to cosmetics. From its headquarters in Strathaven, Lanarkshire, Scotland, VIEVE continues to grow its global presence while maintaining its British roots.
VIEVE offers a comprehensive collection of makeup and beauty essentials designed to empower and inspire. The range spans everything from complexion staples like foundations, concealers, primers, and setting sprays, to vibrant colour products for eyes and lips.
Achieve a flawless base with VIEVE's "ALL ABOUT THAT BASE" collection, featuring skin-loving primers, foundations, concealers, and powders. Enhance your natural glow with the "FOR YOUR CHEEKS" range, including blushes, bronzers, and highlighters that add dimension and radiance.
Discover the "MAGIC WANDS" for effortless eye looks, alongside a full selection of mascaras, eyeshadow palettes, eyeliners, and brushes. For the perfect pout, explore lip balms, liners, lipsticks, mousses, and glosses, including popular pairings like the Modern Lip Definer and Lip Dew.
Beyond cosmetics, VIEVE extends into "Bathleisure™" with luxurious bath and body products, candles, and diffusers, creating a holistic beauty experience. The brand also offers "VIEVE The Label" accessories, including stylish totes, hoodies, and makeup bags.
Shopping with VIEVE is designed to be seamless and rewarding. Customers can explore the full range online at vieve.co.uk or visit the permanent store in Glasgow. Enjoy exclusive benefits through the "VIEVE Society" loyalty programme, and take advantage of student and NHS worker discounts.
VIEVE was founded in 2020 and is headquartered in Glasgow, Scotland, with 1 locations.
Student Discount
VIEVE offers a 10% student discount via Student Beans, making high-performance makeup more accessible for students.
NHS Discount
NHS and healthcare workers can enjoy exclusive discounts from VIEVE, often available in conjunction with the Blue Light Card.
Gift Cards Available
Loyalty Programme
VIEVE Society
Members earn points for every £1 spent, as well as for creating an account, on their birthday, for referring friends, and for writing reviews. Points can be redeemed for money off future orders or to unlock exclusive products in the 'VIEVE Vault'.
Free UK delivery on orders over £30.
Returns Policy
30-day return policy on unused items.
Founded
2020
Headquarters
Glasgow, Scotland
Number of Stores
1
Cruelty-free. Vegan options available.
Yes, VIEVE is a cruelty-free brand.
Yes, products are designed to be easy to use for all skill levels.
Shop direct on our website or at selected retailers.
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Be the first to write a reviewCustomer Service Email
hello@vfrieve.co.ukCustomer Service Hours
Monday-Friday 9am-5pm
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