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Smyths Toys is the UK's leading toy retailer, offering an incredible selection of toys, games, and baby products for children of all ages, making every playtime adventure memorable.
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Shop at Smyths ToysSmyths Toys Superstores has been a cornerstone of children's retail since its establishment in 1986. This privately-owned, family-run business, headquartered in Galway, Ireland, has expanded significantly to become one of Europe's largest toy retailers. With over 300 stores across Western and Central Europe, including a strong presence with 124 shops in Great Britain, Smyths Toys is dedicated to providing an extensive and exciting range of toys, games, and baby products. Their mission is to offer a fun and engaging shopping experience, ensuring every child can find something to spark their imagination and joy.
The product offering at Smyths Toys is incredibly diverse, catering to children from infancy through to their teenage years. Shoppers can explore a vast selection of categories, including action figures, dolls, LEGO sets, board games, and puzzles. For outdoor adventures, they stock everything from bikes and scooters to trampolines and playhouses. The dedicated baby room features essential nursery items, pushchairs, car seats, and developmental toys, making it a one-stop shop for new parents. Furthermore, Smyths Toys is a go-to destination for the latest video games and consoles, ensuring they stay at the forefront of children's entertainment.
Smyths Toys is committed to providing an excellent shopping experience, both online at smythstoys.com and in their numerous superstores. They offer robust customer support, with a UK phone line (02033285038) and email (cshelpdesk@smythstoys.com) available during business hours. Customers can also benefit from the Smyths Toys Savings Card, a convenient way to save for future purchases. The retailer also values its community, offering NHS discounts to Health Service Discounts members and occasional student promotions, making quality toys more accessible. While not a direct Blue Light Card partner, they continuously strive to offer great value across their entire product range.
Smyths Toys was founded in 1986 and is headquartered in Galway, Ireland. It is part of Smyth family (private, family-owned), with 130+ locations.
Student Discount
Smyths Toys does not consistently offer a student discount, but sometimes has student promotions, which can be as high as 50% off selected items. Students are advised to sign up for alerts via student discount platforms or check the Smyths website for limited-time offers.
NHS Discount
Smyths Toys offers NHS discounts to Health Service Discounts members. Healthcare workers can sign up for free to Health Service Discounts to access these.
Gift Cards Available
Loyalty Programme
Smyths Toys Savings Card
The Smyths Toys Savings Card allows customers to save money for future purchases, helping with planning and budgeting for those special occasions or everyday treats.
Free delivery on orders over £20. Click & Collect available.
Returns Policy
28-day returns with receipt. Extended returns at Christmas.
Founded
1986
Headquarters
Galway, Ireland
Number of Stores
130+
Parent Company
Smyth family (private, family-owned)
Yes, Smyths offers a price match guarantee against major UK toy retailers.
Yes, you can pre-order games, consoles and popular toys online or in-store.
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Be the first to write a reviewCustomer Service
0333 344 1157Customer Service Email
cshelpdesk@smythstoys.comCustomer Service Hours
Mon-Sat 9am-6pm, Sun 10am-4pm
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