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Etta Loves UK offers scientific baby sensory essentials, including muslins, playmats, and teethers, expertly designed to support babies' visual and cognitive development.
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Shop at Etta LovesEtta Loves UK is a pioneering brand in baby sensory essentials, founded in 2016 by Jen Fuller. Driven by a passion for supporting early development, the company collaborates with visual experts to create products that are not only beautiful but also scientifically designed to aid babies' cognitive and visual growth. Based in London, Etta Loves has quickly gained recognition for its innovative approach to baby products, making sensory play accessible and enjoyable for families across the UK and internationally.
At the heart of Etta Loves is a carefully curated selection of sensory items. Shoppers can find a wide array of baby muslins, engaging playmats, soothing teethers, and versatile sensory strips. Each product is crafted with patterns and contrasts specifically tailored to different stages of a baby's visual development, from newborn to beyond. Popular items include the Sensory Hanging Squares and the Plant Print 3-Pack Muslins, all designed to provide optimal visual stimulation and support.
Etta Loves believes in making sensory play effortless and impactful. Their products are designed for "developing eyes," helping babies instinctively seek patterns that match what they can see. This focus on scientific principles ensures that every item, whether it's a sensory grasp ball or a pram toy, contributes to "calmer everyday moments" for both baby and parent. The brand's commitment to quality and expert collaboration sets it apart in the market for baby essentials UK.
Etta Loves offers a convenient online shopping experience, with products readily available for purchase on their website. They are also stocked by major retailers like John Lewis & Partners and Selfridges, providing multiple avenues for customers to discover their range. The brand values its customers, offering special discounts for NHS and healthcare workers, as well as military personnel, often through Blue Light Card. A dedicated Rewards Program and Refer a Friend scheme further enhance the shopping experience, providing benefits and savings for loyal customers.
Etta Loves was founded in 2016 and is headquartered in UK. It is part of Etta Loves Ltd., with None (products stocked by various retailers) locations.
NHS Discount
Etta Loves offers discounts for NHS and healthcare workers, typically accessible via providers like Blue Light Card.
Military / Blue Light Discount
Discounts for HM Armed Forces Veterans and Reserve Armed Forces are available, often through platforms like Blue Light Card.
Loyalty Programme
Rewards Program
The "Refer a Friend" program offers a discount to friends on their first purchase and rewards the referrer, as part of the wider Rewards Program.
UK delivery available
Returns Policy
14-day returns
Founded
2016
Headquarters
UK
Number of Stores
None (products stocked by various retailers)
Parent Company
Etta Loves Ltd.
Etta Loves UK is renowned for its scientific baby sensory essentials, designed by visual experts to support babies' cognitive and visual development from birth through their first year.
Etta Loves offers a range of baby essentials including sensory muslins, playmats, teethers, sensory strips, grasp balls, and various bundles, all designed for developing eyes.
Yes, absolutely. All Etta Loves products are designed in collaboration with baby vision experts, featuring patterns and contrasts specifically chosen to stimulate and support a baby's visual and cognitive development.
Yes, Etta Loves offers discounts for NHS and healthcare workers, as well as HM Armed Forces Veterans and Reserve Armed Forces, typically accessible via platforms like Blue Light Card. They also have a Rewards Program and a Refer a Friend scheme.
You can contact Etta Loves UK customer service via email at help@ettaloves.com. A specific UK phone number is not readily available, but a US number is listed on their US contact page.
Yes, Etta Loves operates international warehouses in the Netherlands for EU customers and within mainland USA for US customers, indicating they facilitate international shipping.
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Be the first to write a reviewCustomer Service
1-706-523-4489Customer Service Email
help@ettaloves.comCustomer Service Hours
Not specified

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