Hamleys
Discover the enchanting world of Hamleys, the iconic British toy shop, offering a massive selection of the world's finest toys and games for all ages, with free UK shipping on orders over £35.
Current Offers
Free Delivery on Orders over £45
Free Delivery on Orders over £45
Free Delivery on Orders over £35
Free Delivery on Orders over £35
Easter Offers Up to 25% off Branded Toys
Easter Offers Up to 25% off Branded Toys
About Hamleys – The World's Finest Toy Shop
For over two and a half centuries, Hamleys has stood as a beacon of joy and imagination, earning its reputation as The World’s Finest Toy Shop. Founded by William Hamley in 1760, this iconic British brand has captivated generations with its magical atmosphere and unparalleled selection of toys and games. From its humble beginnings to its globally recognised flagship store on Regent Street, London, Hamleys has consistently delivered wonder, delight, and unforgettable experiences. The brand's enduring appeal lies in its commitment to quality, innovation, and the pure, unadulterated fun that toys bring to life. Explore the rich history and vibrant present of a brand that continues to inspire smiles across the globe.
Discover the Magical Range of Toys & Games
Toys for Every Age and Interest
Hamleys boasts an extensive and diverse collection of toys and games, meticulously curated to cater to every age, interest, and passion. Shoppers can easily buy toys online UK, choosing from popular categories such as LEGO® building sets, enchanting Disney character toys, and the charming Palm Pals collection. The range extends to include classic wooden toys, educational games, high-tech gadgets, remote-control vehicles, and a vast selection of cuddly soft toys, including the beloved Hamley Bear. Whether you're searching for the perfect gift for a toddler, a challenging puzzle for a pre-teen, or a nostalgic item for an adult collector, Hamleys ensures a treasure trove of options. Their commitment is to offer the ultimate gifts, carefully selected by expert toy-testers to guarantee endless hours of fun and imaginative play.
A Seamless Shopping Experience
Shopping for your favourite toys at Hamleys is designed to be convenient and reassuring. Benefit from free standard delivery on UK orders over £35, with flexible collection options at thousands of Parcel Shop locations nationwide. Hamleys stands behind its products with a robust returns policy, offering a 60-day peace of mind guarantee for refunds on unused items and 90 days for exchanges. Should a product prove faulty, the brand offers a replacement or refund within one year of purchase, underscoring their dedication to customer satisfaction. With an easy-to-use online platform and clear policies, Hamleys makes it simple to bring home a piece of magic.
Hamleys was founded in 1760 and is headquartered in London, England. It is part of Reliance Brands Limited, with Multiple UK + worldwide locations.
Discounts & Loyalty
Student Discount
Hamleys offers student discounts, including up to 80% off soft toys and 20% off selected LEGO® City via Student Beans. Some sources mention a 20% off Hamleys Student Discount when shopping online.
NHS Discount
Hamleys offers a 10% NHS discount using a code at checkout. NHS staff, teachers, emergency services, social care workers, armed forces, and eligible retired personnel can access exclusive savings through Blue Light Card.
Military / Blue Light Discount
Hamleys offers up to 4% cashback for Forces Personnel. Military personnel can also access exclusive savings through Blue Light Card.
Gift Cards Available
Loyalty Programme
Reward Points Program
Registered customers can earn points for purchases and actions like submitting reviews, registering on the site, and subscribing to a newsletter. These points can be redeemed at checkout.
Shipping & Returns
Free delivery on orders over £35. Standard delivery £3.99 (3-5 days). Next day delivery £5.99. Named day delivery £5.99.
Returns Policy
60-day returns for refunds, 90 days for exchanges. Items must be unopened and in resalable condition. 1-year guarantee on faulty items.
Company Information
Founded
1760
Headquarters
London, England
Number of Stores
Multiple UK + worldwide
Parent Company
Reliance Brands Limited
Payment Methods
Sustainability
Hamleys stocks eco-friendly and sustainable toys and is working to reduce plastic packaging and increase recyclable materials.
Frequently Asked Questions
How old is Hamleys?
Hamleys was founded in 1760, making it over 260 years old and the world's oldest toy shop.
Does Hamleys offer free delivery?
Yes, free delivery on orders over £35 to UK mainland addresses.
What is Hamleys' returns policy?
60-day returns for refunds, 90 days for exchanges. Items must be unopened and in resalable condition.
Can I visit the Hamleys store?
Yes, the flagship store on Regent Street, London offers seven floors of toys with demonstrations and experiences.
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9 Ways to Save at Hamleys in 2026
Use a voucher code
There are currently 2 voucher codes available for Hamleys. Copy and paste at checkout to save.
Browse current offers
Hamleys have 4 offers available right now saving up to 70%.
Student discount
Hamleys offers student discounts, including up to 80% off soft toys and 20% off selected LEGO® City via Student Beans. Some sources mention a 20% off Hamleys Student Discount when shopping online.
NHS discount
Hamleys offers a 10% NHS discount using a code at checkout. NHS staff, teachers, emergency services, social care workers, armed forces, and eligible retired personnel can access exclusive savings through Blue Light Card.
Military & Blue Light discount
Hamleys offers up to 4% cashback for Forces Personnel. Military personnel can also access exclusive savings through Blue Light Card.
Free delivery
Get free delivery on orders over £35 at Hamleys.
Click & Collect
Save on delivery by using Hamleys's Click & Collect service.
Join Reward Points Program
Registered customers can earn points for purchases and actions like submitting reviews, registering on the site, and subscribing to a newsletter. These points can be redeemed at checkout.
Gift cards available
Buy discounted Hamleys gift cards from cashback sites to save even more.
Saving tips verified by The Virtual Mall, the UK's original online shopping destination since 1999.
Hamleys Quick Facts
| Standard Delivery | Free delivery on orders over £35. Standard delivery £3.99 (3-5 days). Next day delivery £5.99. Named day delivery £5.99. |
| Free Delivery | Orders over £35 |
| Click & Collect | Available |
| Returns Policy | 60-day returns for refunds, 90 days for exchanges. Items must be unopened and in resalable condition. 1-year guarantee on faulty items. |
| Student Discount | Hamleys offers student discounts, including up to 80% off soft toys and 20% off selected LEGO® City via Student Beans. Some sources mention a 20% off Hamleys Student Discount when shopping online. |
| NHS Discount | Hamleys offers a 10% NHS discount using a code at checkout. NHS staff, teachers, emergency services, social care workers, armed forces, and eligible retired personnel can access exclusive savings through Blue Light Card. |
| Military Discount | Hamleys offers up to 4% cashback for Forces Personnel. Military personnel can also access exclusive savings through Blue Light Card. |
| International Shipping | Available |
| Payment Methods | Visa, Mastercard, American Express, PayPal, Apple Pay, Google Pay |
| Founded | 1760 |
| Headquarters | London, England |
Last verified: February 2026
4 offers & 2 vouchers available
Customer Reviews
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Contact Information
Customer Service
0800 028 8127Customer Service Email
customerservice@hamleys.co.ukCustomer Service Hours
Monday-Friday 9am-5pm
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