Aldi invests £16m in Easter price cuts
Discounter Aldi has unveiled a £16m investment in prices ahead of the busy Easter trading period.

Discover amazing value and quality groceries at Aldi, the UK's favourite discount supermarket, offering incredible Specialbuys and everyday low prices on everything from fresh food to home essentials.
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Shop at AldiAldi UK, a prominent name in British retail, first opened its doors in the United Kingdom in 1990, bringing its unique discount supermarket model to the nation. Part of the larger ALDI SOUTH Group, the company's roots trace back to Germany in 1946. Headquartered in Atherstone, England, Aldi has experienced remarkable growth, celebrating the opening of its 1,000th UK store in 2023 and continuing to expand its presence, now with 1,076 locations. Aldi is celebrated for its commitment to providing high-quality products at everyday low prices, making it a favourite among budget-conscious consumers.
At the heart of Aldi's offering is a vast selection of fresh and everyday groceries. Shoppers can fill their baskets with everything from fresh fruit and vegetables, quality meats, and dairy products to a wide array of chilled, frozen, and ambient foods. The range also includes a comprehensive selection of bakery items, alcoholic and non-alcoholic drinks, and essential household items like home & cleaning products. Aldi is dedicated to sourcing quality produce, ensuring that customers can buy groceries online and in-store with confidence.
Beyond daily essentials, Aldi is renowned for its exciting 'Specialbuys'. These limited-stock, often weekly, promotions feature an eclectic mix of non-food items. From seasonal garden furniture and DIY tools to innovative electricals, stylish clothing, and engaging toys, Specialbuys offer incredible value on a diverse range of products for the home, garden, and leisure. These popular items are available for a short time only, encouraging customers to visit regularly to snap up the latest deals.
Shopping at Aldi is designed to be straightforward and efficient. With a vast network of stores across the UK, customers can easily find a local branch using the online store locator. While the primary focus is on in-store shopping, the aldi.co.uk website provides valuable resources such as recipes, product information, and the ability to sign up for email newsletters to stay informed about the latest offers. Aldi's customer service team is available via phone (0800 042 0800) and email (customer.service@aldi.co.uk) to assist with any queries, ensuring a smooth and satisfying shopping journey. Although Aldi does not operate a traditional loyalty scheme, its commitment to 'Amazing Savings' and the Aldi Savings Card provides consistent value to all customers.
Aldi was founded in 1990 and is headquartered in Atherstone, Warwickshire. It is part of Aldi Süd (Germany), with 1,000+ locations.
Discounter Aldi has unveiled a £16m investment in prices ahead of the busy Easter trading period.

Aldi has promised £16m in price cuts across Easter ranges while Lidl is offering loyalty members £5 off a £50 Easter shop

Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more. The UK’s leading discount supermarket is cutting prices across its Easter range as it prepares to sell nearly 17.5 million Easter eggs over the coming weeks. The £16 million investment will see prices reduced on key product lines, including champagne, prosecco, branded and own-label confectionary. Nicolas De Montbart...
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more. Aldi’s award-winning Specially Selected range has surpassed £1.6bn in annual sales – up 11% year-on-year – as shoppers increasingly choose to create restaurant-quality food at home. Almost 16 million households purchased more than 500 million products from the range over the past 12 months, making Aldi the UK’s second...
Almost 16 million households bought more than 500 million Specially Selected products over 12 months, making Aldi the UK’s second most popular supermarket for premium own-label food and drink

Gift Cards Available
Loyalty Programme
Aldi Savings Card
Aldi focuses on everyday low prices rather than a traditional loyalty programme. They offer an 'Aldi Savings Card' for budgeting, which customers can top up in-store. They have also run a 'Superfan Card' competition, offering winners a year's worth of free shopping.
Aldi offers limited delivery options: Deliveroo Partnership: Same-day delivery in selected areas Aldi Shop Online: Delivery for wine, spirits, and Specialbuys items No Traditional Grocery Delivery: Most shopping is in-store only Aldi's focus on low prices means they don't offer traditional home grocery delivery to keep costs down.
Returns Policy
Aldi offers a straightforward returns policy: Return items with receipt for full refund Specialbuys have their own returns window Food items can be returned if not satisfied with quality Simply Swap: Exchange products you're not happy with
Founded
1990
Headquarters
Atherstone, Warwickshire
Number of Stores
1,000+
Parent Company
Aldi Süd (Germany)
Aldi is committed to sustainability: Emissions Target: 26% reduction in operational greenhouse gas emissions by end of 2025 Renewable Energy: 100% green electricity from renewable sources across all UK stores Solar Power: Solar panels on over 400 UK stores Packaging: Targeting 100% reusable, recyclable, or compostable packaging by 2025 Food Waste: 70% reduction achieved in 2024, targeting 90% by 2030 Waste Diversion: Over 75% of waste redirected from landfill, targeting 90% by 2025
No, Aldi does not have a loyalty scheme. Instead, they focus on keeping everyday prices as low as possible for all customers.
Special Buys are limited-time offers on non-food items available in the middle aisle. New items arrive every Thursday and Sunday while stocks last.
Aldi does not offer traditional grocery delivery. However, you can get Aldi products delivered via Deliveroo in selected areas, or order wine and Specialbuys online.
Super 6 is Aldi's promotion offering six fruit and vegetable products at reduced prices, changing regularly to highlight seasonal produce.
Aldi keeps prices low through efficient store layouts, a smaller product range, focusing on own-brands, and minimising unnecessary costs across the business.
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Customer Service
0800 042 0800Customer Service Email
customer.service@aldi.co.ukCustomer Service Hours
Monday-Friday 9am-5pm

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