WorldFirst

About WorldFirst

WorldFirst, founded in London in 2004, has grown to become a pivotal player in the global cross-border payments landscape. Their mission from the outset was clear: to provide small and medium-sized enterprises (SMEs) with the same access to enterprise-level payment and foreign exchange (FX) solutions typically reserved for larger corporations. Since joining Ant International in 2019, WorldFirst has integrated into one of the world's largest fintech networks, significantly expanding its global payment infrastructure. With offices in key financial hubs worldwide, including London, Singapore, and Sydney, and a team of over 650 employees serving more than 1.5 million customers, WorldFirst offers truly global scale and local expertise.

WorldFirst's Core Services

Multi-Currency Accounts and Global Payments

At the heart of WorldFirst's offering is the innovative World Account, a multi-currency solution designed to simplify international business. This account allows businesses to effortlessly pay, receive, and spend in various currencies, eliminating the complexities and high costs often associated with traditional banking. Key features include competitive FX rates, often as low as 0.3% for new customers, and the ability to make same-day payments to international suppliers, particularly beneficial for businesses trading with China.

Solutions for E-commerce and Corporate Payments

WorldFirst provides tailored solutions for a diverse range of clients. E-commerce sellers operating on platforms like Amazon, TikTok Shop, Shopify, and Etsy can leverage WorldFirst to receive payments from marketplaces and manage their international cash flow efficiently. For importers and larger enterprises, WorldFirst offers specialised corporate payment services, including streamlined options for paying suppliers in China. Their API integration capabilities also allow for seamless connection with existing accounting software, such as Xero, enhancing operational efficiency.

Managing Currency Risk and Rewards

Beyond basic transactions, WorldFirst equips businesses with advanced tools to manage currency risk. Clients can set live rate alerts, fix rates for future trades with forward contracts, and utilise firm orders to protect their margins against currency fluctuations. Additionally, WorldFirst values its customers through programmes like "Refer and Earn," offering cash rewards for successful referrals, and the "World Card with Cashback," providing tangible benefits on business expenses. This comprehensive approach ensures businesses not only save money but also gain greater control over their international financial operations.