Watches of Switzerland

About Watches of Switzerland

Watches of Switzerland has been the UK's leading retailer of luxury timepieces since its establishment in 1924. With nearly a century of expertise, the brand is synonymous with quality, authenticity, and an unrivalled selection of the world's finest watches. Headquartered in Braunstone, Leicester, Watches of Switzerland operates numerous showrooms across the UK, offering a premium shopping experience both online and in-store.

Explore the Exquisite Collection

Iconic Brands and Diverse Ranges

Our collection features an extensive array of luxury Swiss watches from internationally acclaimed brands. Discover sophisticated designs from Cartier, precision engineering from TAG Heuer, and timeless elegance from Patek Philippe. We cater to all preferences with dedicated sections for men's luxury watches and ladies' luxury watches. Beyond new models, explore our carefully authenticated pre-owned watches and exceptional ex-display watches, providing opportunities to acquire prestigious timepieces at outstanding value. Whether you're looking for a Breitling Superocean, a Tudor Black Bay, or an OMEGA Seamaster, our online shop and showrooms are your ultimate destination.

Unrivalled Service and Expertise

As an authorised dealer for more Swiss brands than any other UK retailer, Watches of Switzerland guarantees authenticity and provides manufacturer warranties with every purchase. Our team of horological experts offers personalised advice and guidance, ensuring you make an informed decision. Utilise our innovative Virtual Boutique for a guided online shopping experience or book a personal appointment for a bespoke consultation.

Your Seamless Shopping Journey

Shopping for your dream watch is made easy with flexible options like interest-free credit and various promotional offers, including gift cards on selected purchases. Our customer service team is available seven days a week via live chat, WhatsApp, and phone to assist with any online enquiries or showroom appointments. We also offer student discounts through Student Beans and occasional military discounts, making luxury more accessible. Experience the convenience of next-day delivery on most items when you buy watches online UK from Watches of Switzerland.