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Vita Liberata is a self-tan brand from Northern Ireland, founded by Alyson Hogg in 2003, selling tinted and clear developing tans, face tans and Body Blur wash-off body makeup.
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Vita Liberata is a self-tan and skin-finish brand that Alyson Hogg founded in 2003. After a period under Crown Laboratories, Hogg reacquired it in 2024. The UK store at vitaliberata.com is operated by Simple Purpose Ltd, a Northern Ireland company (NI707521) incorporated on 4 January 2024 with Hogg as a director.
BeautyMatter reported in 2024 that the brand's odourless collection is made without parabens, perfume and alcohol, using what Vita Liberata calls Advogani Technology.
Delivery within the UK and Northern Ireland costs £6.00 and takes 1 to 2 working days, and orders over £45 ship free. Orders placed after 1pm leave the next working day, so anything ordered from Friday afternoon to Sunday is dispatched on Monday. Republic of Ireland delivery costs €7.50 and EU delivery €12.00, taking 5 to 7 working days for the EU, and both are free over €50. Buyers outside the UK pay any customs charges.
A return has to be requested within 14 days of receiving the order. Opened products that arrive undamaged are not refunded or replaced, and the customer pays postage, which is not refunded. Damaged, faulty or incorrect items should be reported with photos within 14 days so a replacement can be arranged. Returns are posted to the brand's address in Antrim, ideally by a tracked and insured service.
Signing up for Vita Liberata emails brings 15% off a first order (checked October 2026). The store also sells bundled sets and keeps an end-of-line section for discontinued lines.
Vita Liberata was founded in 2003.
UK and NI delivery £6.00, 1 to 2 working days; free over £45. Orders after 1pm dispatch the next working day; Friday-afternoon to Sunday orders dispatch on Monday. Republic of Ireland €7.50, 1 to 2 working days; EU €12.00, 5 to 7 working days; both free over €50. Customs charges outside the UK are paid by the buyer.
Returns Policy
Request a return within 14 days of receiving the order. Opened, undamaged products are not refunded or replaced. The customer pays return postage, which is non-refundable. Report damaged, faulty or wrong items with photos within 14 days for a replacement. Email customerservice@simplepurpose.co.uk.
Founded
2003
UK and Northern Ireland delivery costs £6.00, takes 1 to 2 working days and is free on orders over £45. Orders placed after 1pm are dispatched the following working day.
Yes. Republic of Ireland delivery costs €7.50 and EU delivery €12.00, and both are free above €50. EU parcels take 5 to 7 working days, and customs charges outside the UK fall to the buyer.
Vita Liberata accepts return requests within 14 days of receipt, but opened, undamaged products are not refunded or replaced. Return postage is the customer's cost, and damaged or wrong items need photos within 14 days.
New email subscribers receive 15% off their first Vita Liberata order (checked October 2026). The site also sells product sets and runs an end-of-line section for discontinued lines.
Founder Alyson Hogg owns Vita Liberata again after buying it back from Crown Laboratories in 2024. Its UK web store is run by Simple Purpose Ltd, a Northern Ireland company (NI707521) with Hogg as a director.
Yes. BeautyMatter reported in 2024 that Vita Liberata's odourless collection is made without parabens, perfume and alcohol, using a formulation approach the brand calls Advogani Technology.
Vita Liberata's returns page directs customer service questions to customerservice@simplepurpose.co.uk. Returns are posted to its address on Magherabeg Road in Antrim, using a tracked and insured service.
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| Standard Delivery | UK and NI delivery £6.00, 1 to 2 working days; free over £45. Orders after 1pm dispatch the next working day; Friday-afternoon to Sunday orders dispatch on Monday. Republic of Ireland €7.50, 1 to 2 working days; EU €12.00, 5 to 7 working days; both free over €50. Customs charges outside the UK are paid by the buyer. |
| Free Delivery | Orders over £45 |
| Click & Collect | Not available |
| Returns Policy | Request a return within 14 days of receiving the order. Opened, undamaged products are not refunded or replaced. The customer pays return postage, which is non-refundable. Report damaged, faulty or wrong items with photos within 14 days for a replacement. Email customerservice@simplepurpose.co.uk. |
| Student Discount | Not available |
| NHS Discount | Not available |
| Military Discount | Not available |
| International Shipping | Available |
| Payment Methods | Contact retailer |
| Founded | 2003 |
Last updated: October 2026
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Customer Service Email
customerservice@simplepurpose.co.uk
