Ted Baker

Ted Baker

Discover Ted Baker, the iconic British clothing brand, offering distinctive fashion for men and women with a playful yet sophisticated edge, now primarily available online.

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About Ted Baker

Ted Baker is a quintessentially British lifestyle brand, renowned for its distinctive and unconventional approach to fashion. Established in Glasgow in 1988, the company quickly made a name for itself by focusing on high-quality garments with a unique personality. With its headquarters now located in London, England, Ted Baker has cultivated a global reputation for its meticulous attention to detail, playful prints, and sophisticated yet quirky designs. The brand's philosophy has always been to offer 'no ordinary designer label', ensuring every piece tells a story and stands out from the crowd.

Explore the Ted Baker Collection

Fashion for Every Occasion

The Ted Baker collection encompasses a wide array of clothing for both men and women, designed to cater to every facet of modern life. For men, discover expertly tailored suits, crisp shirts, luxurious knitwear, and smart casual attire that effortlessly blends classic style with contemporary trends. Women can explore an exquisite selection of elegant dresses, versatile separates, stylish outerwear, and sophisticated occasionwear, all crafted with the brand's signature flair. Whether you're looking for a statement piece or everyday essentials, Ted Baker offers distinctive options.

Accessories and More

Beyond apparel, Ted Baker provides a comprehensive range of accessories to complete any look. This includes beautifully designed bags, stylish footwear, intricate jewellery, and elegant watches. The brand also extends its unique aesthetic into fragrances and other lifestyle products, allowing customers to immerse themselves fully in the Ted Baker experience. Each accessory is crafted with the same commitment to quality and distinctive design as their clothing lines, ensuring a cohesive and polished style.

Shop with Confidence

Shopping for Ted Baker products is a rewarding experience, with a strong emphasis on customer satisfaction. While the brand has transitioned to a primarily online retail model, its commitment to service remains paramount. Customers can benefit from various support options, including dedicated customer service phone lines and email addresses. Ted Baker also values its community, offering attractive discounts for students via Student Beans and UNiDAYS, as well as for NHS staff, emergency services, and military personnel through Blue Light Card, Health Service Discounts, and the Defence Discount Service. Furthermore, the Ted Baker Membership programme provides exclusive benefits, including initial discounts and points for future purchases, making every shop a little more special.

Ted Baker was founded in 1988 and is headquartered in London, UK. It is part of Authentic Brands Group, with Limited, primarily online locations.

Discounts & Loyalty

Student Discount

Student discount available via partner platforms

NHS Discount

Ted Baker offers a 20% discount for eligible NHS staff and emergency services workers via Blue Light Card membership and Health Service Discounts.

Military / Blue Light Discount

Ted Baker offers a 20% discount on full-price items for military personnel through the Defence Discount Service (DDS) and Blue Light Card membership.

Gift Cards Available

Loyalty Programme

Ted Baker Membership

Members can access a 10% discount on their first order and earn points for future purchases, with different member levels unlocking greater discounts and special offers. A refer-a-friend programme also offers £25 off for friends and a £25 voucher for referrers.

Shipping & Returns

International Shipping

Standard and express delivery available. Free delivery on qualifying orders.

Returns Policy

Returns accepted within 28 days. Items must be unworn with tags attached.

Company Information

Founded

1988

Headquarters

London, UK

Number of Stores

Limited, primarily online

Parent Company

Authentic Brands Group

Payment Methods
Visa
Mastercard
AMERICANEXPRESSAmerican Express
PayPalPayPal
PayApple Pay
Klarna
Sustainability

Committed to more sustainable practices including responsible sourcing and reducing environmental impact.

Frequently Asked Questions

What is Ted Baker known for?

Ted Baker is known for its distinctive British style, attention to detail, quality craftsmanship, signature floral prints, and quirky design elements in clothing and accessories.

Is Ted Baker a luxury brand?

Ted Baker is positioned as an accessible luxury or premium high street brand, offering quality fabrics and craftsmanship at mid-range prices.

Does Ted Baker offer student discount?

Yes, students can access Ted Baker discounts through partner student discount platforms by verifying their student status.

What is Ted Baker's return policy?

Ted Baker accepts returns within 28 days. Items must be unworn with original tags attached and in resaleable condition.

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5 Ways to Save at Ted Baker in 2026

  1. Student discount

    Student discount available via partner platforms

  2. NHS discount

    Ted Baker offers a 20% discount for eligible NHS staff and emergency services workers via Blue Light Card membership and Health Service Discounts.

  3. Military & Blue Light discount

    Ted Baker offers a 20% discount on full-price items for military personnel through the Defence Discount Service (DDS) and Blue Light Card membership.

  4. Join Ted Baker Membership

    Members can access a 10% discount on their first order and earn points for future purchases, with different member levels unlocking greater discounts and special offers. A refer-a-friend programme also offers £25 off for friends and a £25 voucher for referrers.

  5. Gift cards available

    Buy discounted Ted Baker gift cards from cashback sites to save even more.

Saving tips verified by The Virtual Mall, the UK's original online shopping destination since 1999.

Ted Baker Quick Facts

Standard DeliveryStandard and express delivery available. Free delivery on qualifying orders.
Free DeliveryNot available
Click & CollectNot available
Returns PolicyReturns accepted within 28 days. Items must be unworn with tags attached.
Student DiscountStudent discount available via partner platforms
NHS DiscountTed Baker offers a 20% discount for eligible NHS staff and emergency services workers via Blue Light Card membership and Health Service Discounts.
Military DiscountTed Baker offers a 20% discount on full-price items for military personnel through the Defence Discount Service (DDS) and Blue Light Card membership.
International ShippingAvailable
Payment MethodsVisa, Mastercard, American Express, PayPal, Apple Pay, Klarna
Founded1988
HeadquartersLondon, UK

Last verified: February 2026