Ted Baker owner Authentic partners with agentic post-purchase platform
Sports and lifestyle platform Authentic Brands Group has partnered with agentic post-purchase platform Seel to introduce a better after-purchase experience.

Discover Ted Baker, the iconic British clothing brand, offering distinctive fashion for men and women with a playful yet sophisticated edge, now primarily available online.
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Shop at Ted BakerTed Baker is a quintessentially British lifestyle brand, renowned for its distinctive and unconventional approach to fashion. Established in Glasgow in 1988, the company quickly made a name for itself by focusing on high-quality garments with a unique personality. With its headquarters now located in London, England, Ted Baker has cultivated a global reputation for its meticulous attention to detail, playful prints, and sophisticated yet quirky designs. The brand's philosophy has always been to offer 'no ordinary designer label', ensuring every piece tells a story and stands out from the crowd.
The Ted Baker collection encompasses a wide array of clothing for both men and women, designed to cater to every facet of modern life. For men, discover expertly tailored suits, crisp shirts, luxurious knitwear, and smart casual attire that effortlessly blends classic style with contemporary trends. Women can explore an exquisite selection of elegant dresses, versatile separates, stylish outerwear, and sophisticated occasionwear, all crafted with the brand's signature flair. Whether you're looking for a statement piece or everyday essentials, Ted Baker offers distinctive options.
Beyond apparel, Ted Baker provides a comprehensive range of accessories to complete any look. This includes beautifully designed bags, stylish footwear, intricate jewellery, and elegant watches. The brand also extends its unique aesthetic into fragrances and other lifestyle products, allowing customers to immerse themselves fully in the Ted Baker experience. Each accessory is crafted with the same commitment to quality and distinctive design as their clothing lines, ensuring a cohesive and polished style.
Shopping for Ted Baker products is a rewarding experience, with a strong emphasis on customer satisfaction. While the brand has transitioned to a primarily online retail model, its commitment to service remains paramount. Customers can benefit from various support options, including dedicated customer service phone lines and email addresses. Ted Baker also values its community, offering attractive discounts for students via Student Beans and UNiDAYS, as well as for NHS staff, emergency services, and military personnel through Blue Light Card, Health Service Discounts, and the Defence Discount Service. Furthermore, the Ted Baker Membership programme provides exclusive benefits, including initial discounts and points for future purchases, making every shop a little more special.
Ted Baker was founded in 1988 and is headquartered in London, UK. It is part of Authentic Brands Group, with Limited, primarily online locations.
Sports and lifestyle platform Authentic Brands Group has partnered with agentic post-purchase platform Seel to introduce a better after-purchase experience.

N Brown chief customer operations officer Clare Empson has left the business after two years in the role. Empson previously worked with Ted Baker for 24... View Article
Ted Baker owner Authentic Brands Group has acquired Guess for an undisclosed sum, making it the second-largest brand in the portfolio after Reebok.

Student Discount
Student discount available via partner platforms
NHS Discount
Ted Baker offers a 20% discount for eligible NHS staff and emergency services workers via Blue Light Card membership and Health Service Discounts.
Military / Blue Light Discount
Ted Baker offers a 20% discount on full-price items for military personnel through the Defence Discount Service (DDS) and Blue Light Card membership.
Gift Cards Available
Loyalty Programme
Ted Baker Membership
Members can access a 10% discount on their first order and earn points for future purchases, with different member levels unlocking greater discounts and special offers. A refer-a-friend programme also offers £25 off for friends and a £25 voucher for referrers.
Standard and express delivery available. Free delivery on qualifying orders.
Returns Policy
Returns accepted within 28 days. Items must be unworn with tags attached.
Founded
1988
Headquarters
London, UK
Number of Stores
Limited, primarily online
Parent Company
Authentic Brands Group
Committed to more sustainable practices including responsible sourcing and reducing environmental impact.
Ted Baker is known for its distinctive British style, attention to detail, quality craftsmanship, signature floral prints, and quirky design elements in clothing and accessories.
Ted Baker is positioned as an accessible luxury or premium high street brand, offering quality fabrics and craftsmanship at mid-range prices.
Yes, students can access Ted Baker discounts through partner student discount platforms by verifying their student status.
Ted Baker accepts returns within 28 days. Items must be unworn with original tags attached and in resaleable condition.
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Be the first to write a reviewStudent discount available via partner platforms
Ted Baker offers a 20% discount for eligible NHS staff and emergency services workers via Blue Light Card membership and Health Service Discounts.
Ted Baker offers a 20% discount on full-price items for military personnel through the Defence Discount Service (DDS) and Blue Light Card membership.
Members can access a 10% discount on their first order and earn points for future purchases, with different member levels unlocking greater discounts and special offers. A refer-a-friend programme also offers £25 off for friends and a £25 voucher for referrers.
Buy discounted Ted Baker gift cards from cashback sites to save even more.
Saving tips verified by The Virtual Mall, the UK's original online shopping destination since 1999.
| Standard Delivery | Standard and express delivery available. Free delivery on qualifying orders. |
| Free Delivery | Not available |
| Click & Collect | Not available |
| Returns Policy | Returns accepted within 28 days. Items must be unworn with tags attached. |
| Student Discount | Student discount available via partner platforms |
| NHS Discount | Ted Baker offers a 20% discount for eligible NHS staff and emergency services workers via Blue Light Card membership and Health Service Discounts. |
| Military Discount | Ted Baker offers a 20% discount on full-price items for military personnel through the Defence Discount Service (DDS) and Blue Light Card membership. |
| International Shipping | Available |
| Payment Methods | Visa, Mastercard, American Express, PayPal, Apple Pay, Klarna |
| Founded | 1988 |
| Headquarters | London, UK |
Last verified: February 2026
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Customer Service
0808 178 7366Customer Service Email
customerservice@tedbakerlondon.comCustomer Service Hours
Contact via website

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