Sportfish
Sportfish is the UK's premier destination for game fishing enthusiasts, offering an extensive range of high-quality rods, reels, tackle, and specialist apparel since 1982.
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Shop at SportfishAbout Sportfish
Sportfish has been a cornerstone of the UK game fishing community since its establishment in 1982. With decades of expertise, this specialist retailer has built a reputation for providing high-quality tackle, clothing, and accessories for fly fishing and game angling enthusiasts. Headquartered in Winforton, Herefordshire, Sportfish operates two dedicated stores, including a superstore and a Game Fishing Centre, offering a comprehensive in-person shopping experience alongside its robust online presence.
Explore the Sportfish Product Range
Rods, Reels & Lines
Discover an extensive selection of premium fishing equipment designed for various angling pursuits. Sportfish stocks leading brands such as SAGE, SHIMANO, and CORTLAND, offering everything from single-handed fly rods to travel spinning rods. Whether you're a seasoned angler or just starting, you'll find the perfect setup, including ready-to-fish outfits, to enhance your time on the water.
Apparel & Accessories
Stay comfortable and protected in any weather with Sportfish's range of specialist fishing apparel. The collection includes waterproof wading jackets from PATAGONIA, breathable overtrousers from SNOWBEE, and comfortable long-sleeved t-shirts from SIMMS. Beyond clothing, explore a wide array of essential accessories and gear to complete your fishing kit, ensuring you're well-prepared for every fishing adventure.
Expert Advice & Resources
Sportfish isn't just a retailer; it's a hub for angling knowledge. Their website features valuable resources like "HOW TO CATCH TROUT: TROUT FISHING ADVICE" and insights into "STILLWATER TROUT FISHING TACTICS" from experts like CHARLES JARDINE. This commitment to education helps anglers of all levels improve their skills and enjoy their sport to the fullest.
Sportfish was founded in 1982 and is headquartered in UK. It is part of The Farlows Group Ltd., with Two locations.
Discounts & Loyalty
NHS Discount
Sportfish offers discounts to NHS and healthcare workers via the Blue Light Card programme.
Military / Blue Light Discount
Sportfish offers discounts to military and armed forces personnel via the Blue Light Card programme.
Shipping & Returns
Sportfish offers comprehensive delivery services across the UK, including Mainland, Non-UK Mainland, and Highlands & Islands. They also provide EU and Worldwide delivery options. Enjoy FREE UK delivery on all orders over £30.
Returns Policy
While specific details are not provided, Sportfish, as a leading UK retailer, is expected to adhere to standard retail practices, typically offering returns for unused items within a reasonable period, often 28 days, for a refund or exchange. Customers should consult the 'Important Information' or 'Customer Service' sections on their website for the precise returns policy.
Company Information
Founded
1982
Headquarters
UK
Number of Stores
Two
Parent Company
The Farlows Group Ltd.
Payment Methods
Frequently Asked Questions
What are Sportfish's delivery options?
Sportfish offers various delivery services across the UK mainland, Non-UK Mainland, Highlands and Islands, and internationally to EU and Worldwide destinations. Free UK delivery is available on orders over £30.
How can I contact Sportfish customer service?
You can contact Sportfish customer service by phone at 01544 327111 or via email at sportfish@sportfish.co.uk. Their Winforton store and mail order lines are open Monday-Friday 9am-5pm and Saturday 9am-3pm.
What types of fishing products does Sportfish offer?
Sportfish specialises in game fishing tackle and apparel, offering a wide range of products including fly rods, spinning rods, reels, lines, flies, wading jackets, overtrousers, t-shirts, and complete ready-to-fish outfits from top brands like Sage, Shimano, Patagonia, and Simms.
Does Sportfish offer any discounts for key workers or military personnel?
Yes, Sportfish proudly offers discounts to NHS/healthcare workers and military/armed forces personnel through the Blue Light Card programme.
What is Sportfish's returns policy?
While specific details were not provided, Sportfish, as a reputable UK retailer, is expected to offer a standard returns policy, typically allowing customers to return unused items within 28 days of purchase for a refund or exchange, provided they are in their original condition. Please check their website for the most current and detailed information.
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NHS discount
Sportfish offers discounts to NHS and healthcare workers via the Blue Light Card programme.
Military & Blue Light discount
Sportfish offers discounts to military and armed forces personnel via the Blue Light Card programme.
Free delivery
Get free delivery on orders over £30 at Sportfish.
Saving tips verified by The Virtual Mall, the UK's original online shopping destination since 1999.
Sportfish Quick Facts
| Standard Delivery | Sportfish offers comprehensive delivery services across the UK, including Mainland, Non-UK Mainland, and Highlands & Islands. They also provide EU and Worldwide delivery options. Enjoy FREE UK delivery on all orders over £30. |
| Free Delivery | Orders over £30 |
| Click & Collect | Not available |
| Returns Policy | While specific details are not provided, Sportfish, as a leading UK retailer, is expected to adhere to standard retail practices, typically offering returns for unused items within a reasonable period, often 28 days, for a refund or exchange. Customers should consult the 'Important Information' or 'Customer Service' sections on their website for the precise returns policy. |
| Student Discount | Not available |
| NHS Discount | Sportfish offers discounts to NHS and healthcare workers via the Blue Light Card programme. |
| Military Discount | Sportfish offers discounts to military and armed forces personnel via the Blue Light Card programme. |
| International Shipping | Available |
| Payment Methods | Visa, Mastercard, PayPal |
| Founded | 1982 |
| Headquarters | UK |
Last verified: February 2026
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Contact Information
Customer Service
01544 327111Customer Service Email
sportfish@sportfish.co.ukCustomer Service Hours
Winforton store & mail order: Mon-Fri 9am-5pm, Sat 9am-3pm. Reading store: Tue-Sat 9am-5:30pm. Both stores closed Sunday & Bank Holidays.
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