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SMEL. offers luxury-level fragrances and aftershaves for men and women, designed to make you feel confident and unforgettable without the luxury price tag.
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SMEL. was founded in 2017 by Josh White with a clear vision: to make luxury fragrances accessible to everyone. Frustrated by the high costs associated with designer perfumes and aftershaves, Josh discovered that much of the price came from branding, not the ingredients themselves. He partnered with expert perfumers to recreate the essence of bestselling designer scents, focusing on quality and affordability. This approach quickly garnered a loyal following, allowing SMEL. to expand its range from five to nearly 50 scents in just two years.
Discover a diverse array of high-quality fragrances at SMEL., catering to both men and women. The collection features popular men's aftershaves and exquisite perfumes, crafted with a high concentration of fragrance oils for a lasting impression. Shoppers can explore scents ranging from fresh and invigorating to deep woody and alluring musky profiles. SMEL. also offers convenient bundles, such as the 100ml x3 Male & Female set, perfect for gifting or building your personal fragrance wardrobe. Find your favourite scent or explore new ones, all designed to smell rich, smooth, and expensive.
Choosing SMEL. means opting for premium quality without the premium price tag. Every product is developed with a commitment to ethical standards, being vegan, cruelty-free, and skin-safe. This ensures a luxurious experience that aligns with modern values. Furthermore, SMEL. enhances your shopping journey with customer-friendly policies, including FREE SHIPPING and a generous 60-day returns policy. With secure payment options like Mastercard, PayPal, Apple Pay, Shop Pay, and Google Pay, and broad international shipping, SMEL. makes it easy to access exceptional fragrances from anywhere.
SMEL. was founded in 2017, with Online only locations.
SMEL. offers FREE SHIPPING on all orders. International shipping is available to a wide range of countries including Australia, Canada, USA, and many European nations.
Returns Policy
SMEL. provides a generous 60-day returns policy, allowing customers ample time to decide if their purchase is right for them.
Founded
2017
Number of Stores
Online only
SMEL. is committed to ethical practices, offering fragrances that are vegan, cruelty-free, and skin-safe.
SMEL. was founded in 2017 to offer luxury-level fragrances and aftershaves without the luxury price tag. They focus on high-quality ingredients and ethical production to provide accessible, premium scents.
SMEL. offers a wide range of men's aftershaves and fragrances for both men and women. Their collection includes fresh, woody, and musky scents, designed to evoke confidence and magnetism. You can also find multi-bottle bundles.
Yes, all SMEL. fragrances are proudly vegan, cruelty-free, and skin-safe. They are crafted with a high concentration of fragrance oils to ensure a rich and lasting aroma while adhering to ethical standards.
SMEL. offers FREE SHIPPING on orders and provides a generous 60-day returns policy, allowing you to shop with confidence. They also offer international shipping to a wide range of countries.
SMEL. accepts a variety of secure payment methods for your convenience, including Mastercard, PayPal, Apple Pay, Shop Pay, and Google Pay.
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Be the first to write a review| Standard Delivery | SMEL. offers FREE SHIPPING on all orders. International shipping is available to a wide range of countries including Australia, Canada, USA, and many European nations. |
| Free Delivery | Not available |
| Click & Collect | Not available |
| Returns Policy | SMEL. provides a generous 60-day returns policy, allowing customers ample time to decide if their purchase is right for them. |
| Student Discount | Not available |
| NHS Discount | Not available |
| Military Discount | Not available |
| International Shipping | Available |
| Payment Methods | Mastercard, PayPal, Apple Pay, Shop Pay, Google Pay |
| Founded | 2017 |
Last updated: June 2026
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