SimplyCook
Recipe kit subscription delivering flavour blends and spice kits to transform everyday ingredients into restaurant-quality meals.
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SimplyCook was founded by Oliver Ashness in 2014 after observing how tedious it could be to try new recipes. Noticing that people often cooked the same dishes repeatedly because exotic ingredients were expensive for single meals, he created a solution that delivers just the flavour components needed.
Unlike traditional meal kits, SimplyCook sends monthly boxes containing four recipes and four non-perishable ingredient kits - the spices, pastes, and flavour blends. Subscribers add their own fresh ingredients from the supermarket, reducing food waste and keeping costs down.
Based in London, SimplyCook was acquired by Nestlé in February 2021 but continues to be led by its founding team. The company has grown from a £100,000 investment to serving hundreds of thousands of subscribers across the UK.
Discounts & Loyalty
Gift Cards Available
Shipping & Returns
Subscription boxes delivered monthly through letterbox-friendly packaging. Skip or pause anytime.
Returns Policy
Contact customer service if your box arrives damaged. Subscriptions can be cancelled at any time.
Company Information
Founded
2014
Headquarters
London, UK
Parent Company
Nestlé
Payment Methods
Sustainability
SimplyCook's model reduces food waste by sending only non-perishable flavour kits, not fresh ingredients that may spoil.
Frequently Asked Questions
What's included in a SimplyCook box?
Each box contains 4 recipe cards and 4 ingredient kits with spices, pastes, and flavour blends. Fresh ingredients are purchased separately.
Can I choose my recipes?
Yes, you can select your preferred recipes or let SimplyCook choose based on your taste preferences.
How much does it cost?
Subscription prices start from around £3 per meal, making restaurant-quality cooking affordable.
Just Add Fresh Ingredients
SimplyCook delivers the flavour kits - spices, pastes, and blends. You add fresh ingredients from the supermarket for affordable, delicious meals.
Reduce Food Waste
No perishable ingredients means no waste. Non-perishable kits last for months and fit through your letterbox.
Cancel Anytime
Flexible subscriptions let you skip, pause, or cancel at any time with no commitment.
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