Simply Toys
Simply Toys offers a delightful collection of top-quality toys and games from beloved brands, perfect for sparking creativity and fun for all ages across the UK.
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About Simply Toys
Simply Toys, established in 2009, has grown to become a trusted online destination for quality toys and games across the UK. Operating as an online-only retailer from its headquarters in Milton Keynes, Buckinghamshire, Simply Toys is a proud part of Baby Republic Limited. Our mission is to provide an inspiring selection of products that foster creativity, learning, and endless fun for children and adults alike.
Our Commitment to Quality and Fun
We believe in the power of play to educate and entertain. Every item in our collection is carefully chosen to ensure it meets high standards of quality and safety, promising durability and engaging experiences. From classic favourites to the latest innovations, Simply Toys is dedicated to enriching playtime.
Explore Our Diverse Product Range
At Simply Toys, you'll discover a wide and varied assortment of toys and games designed to captivate every imagination. Our extensive catalogue features beloved brands that resonate with families, including popular names like Elf on the Shelf, Mighty Wheels, Hello Kitty, and OKTO Clay. We also proudly stock unique and engaging items such as Speks, GUMP, CRAGS, and GEODE, ensuring there's always something new and exciting to explore.
Categories to Spark Joy
Whether you're searching for educational toys to aid development, creative playsets to encourage imaginative storytelling, or unique collectibles to start a new hobby, Simply Toys has it all. Our range is perfect for all ages, offering everything from stimulating puzzles to interactive games that bring families together.
A Seamless Shopping Experience
Shopping with Simply Toys is designed to be straightforward and secure. We offer free shipping on all UK orders over £20, making it convenient and cost-effective to receive your purchases. Our online payment system is robust and secure, safeguarding your transactions. Should you need any assistance, our dedicated customer service team is available Monday-Friday, 9am-5pm, ready to help via phone or email.
Simply Toys was founded in 2009 and is headquartered in United Kingdom. It is part of Baby Republic Limited, with Online only locations.
Discounts & Loyalty
Gift Cards Available
Shipping & Returns
UK delivery 3-5 working days
Returns Policy
30-day returns
Company Information
Founded
2009
Headquarters
United Kingdom
Number of Stores
Online only
Parent Company
Baby Republic Limited
Payment Methods
Frequently Asked Questions
Do you gift wrap?
Gift wrapping services are available. Select the option at checkout for presents delivered ready to give.
Are toys safety tested?
All toys meet UK safety standards with appropriate age recommendations clearly marked.
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Free delivery
Get free delivery on orders over £40 at Simply Toys.
Gift cards available
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Brought to you by The Virtual Mall, the UK's original online shopping destination, first launched in 1999.
Simply Toys Quick Facts
| Standard Delivery | UK delivery 3-5 working days |
| Free Delivery | Orders over £40 |
| Click & Collect | Not available |
| Returns Policy | 30-day returns |
| Student Discount | Not available |
| NHS Discount | Not available |
| Military Discount | Not available |
| International Shipping | Not available |
| Payment Methods | Visa, Mastercard, PayPal |
| Founded | 2009 |
| Headquarters | United Kingdom |
Last updated: June 2026
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Contact Information
Customer Service
+44 (0) 1908 803 800Customer Service Email
info@simplytoys.co.ukCustomer Service Hours
Monday-Friday 9am-5pm