Pure Pet Food
Pure Pet Food offers natural, tailored pet food delivered to your door, ensuring your furry friend receives optimal nutrition and convenience.
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About Pure Pet Food
Pure Pet Food, established in 2012, is a UK-based online retailer specialising in high-quality, natural pet food. Our mission is to provide pets with nutritious, human-grade meals that support their health and vitality. We believe in transparency and quality, ensuring every ingredient contributes positively to your pet's well-being. From our headquarters in Cleckheaton, we serve pet owners across the United Kingdom, offering a convenient and reliable way to access premium pet nutrition.
Our Tailored Pet Food Range
Our product range is centred around bespoke meal plans for both dogs and cats. We offer a variety of recipes crafted from 100% human-grade ingredients, including fresh meats, vegetables, and essential vitamins and minerals. Unlike conventional pet foods, Pure Pet Food contains no artificial colours, flavours, preservatives, or fillers. Each plan is tailored to your pet's specific needs, considering factors like age, breed, weight, and activity level, ensuring they receive the perfect balance of nutrients. Discover our delicious and healthy options designed to keep your furry friends happy and thriving.
Shopping Experience & Benefits
Pure Pet Food operates as an exclusive online subscription service, making it incredibly easy to manage your pet's diet. Once you've created a tailored plan, your pet's food is delivered directly to your home on a schedule that suits you. We pride ourselves on excellent customer service, available Monday to Friday, to assist with any questions or adjustments. Customers can also benefit from our Pure Pet Food Rewards programme, which includes entry into our monthly "Woof & Win" competition for exciting prizes. Furthermore, we offer a special military discount, providing up to £15 cashback for Forces Personnel, as a token of our appreciation.
Pure Pet Food was founded in 2012 and is headquartered in Cleckheaton, United Kingdom, with Online only locations.
Discounts & Loyalty
Military / Blue Light Discount
Pure Pet Food offers up to £15 cashback for Forces Personnel, as advertised on British Forces Discounts.
Loyalty Programme
Pure Pet Food Rewards
Customers with an active Pure Pet Food plan receive free, automatic entry into a monthly prize draw for a chance to win rewards through our "Woof & Win" competition.
Shipping & Returns
Pure Pet Food offers convenient home delivery for all subscription orders across the UK. Your tailored pet food will be delivered directly to your doorstep on a regular schedule.
Returns Policy
For specific details on returns or our satisfaction guarantee, please contact our customer service team directly. We aim to ensure both you and your pet are happy with our products.
Company Information
Founded
2012
Headquarters
Cleckheaton, United Kingdom
Number of Stores
Online only
Payment Methods
Frequently Asked Questions
How does Pure Pet Food's subscription service work?
Pure Pet Food offers a tailored online subscription service. You create a profile for your pet, and we recommend a personalised meal plan. The food is then delivered directly to your door on a regular schedule, ensuring your pet always has fresh, nutritious meals.
What kind of ingredients does Pure Pet Food use?
We are committed to using only 100% human-grade ingredients in all our recipes. This includes high-quality proteins, fresh vegetables, and essential vitamins and minerals, with no artificial colours, flavours, preservatives, or fillers.
Can I cancel or modify my Pure Pet Food subscription?
Yes, you can easily manage or cancel your subscription. For any changes or cancellations, please contact our customer service team directly via phone or email during business hours. We're here to help make the process as smooth as possible.
What if my pet doesn't like the food?
We want your pet to love their food! If for any reason your pet doesn't take to Pure Pet Food, please get in touch with our customer service team. We offer support and may be able to suggest alternative recipes or discuss our satisfaction guarantee.
How can I contact Pure Pet Food customer service?
You can reach our customer service team by phone at 01138 684 737 (general enquiries) or 01138 680 997 (cancellations). Alternatively, you can email us at hello@purepetfood.co.uk. Our hours are Monday to Friday, 8:30 am - 5 pm.
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Military & Blue Light discount
Pure Pet Food offers up to £15 cashback for Forces Personnel, as advertised on British Forces Discounts.
Join Pure Pet Food Rewards
Customers with an active Pure Pet Food plan receive free, automatic entry into a monthly prize draw for a chance to win rewards through our "Woof & Win" competition.
Brought to you by The Virtual Mall, the UK's original online shopping destination, first launched in 1999.
Pure Pet Food Quick Facts
| Standard Delivery | Pure Pet Food offers convenient home delivery for all subscription orders across the UK. Your tailored pet food will be delivered directly to your doorstep on a regular schedule. |
| Free Delivery | Not available |
| Click & Collect | Not available |
| Returns Policy | For specific details on returns or our satisfaction guarantee, please contact our customer service team directly. We aim to ensure both you and your pet are happy with our products. |
| Student Discount | Not available |
| NHS Discount | Not available |
| Military Discount | Pure Pet Food offers up to £15 cashback for Forces Personnel, as advertised on British Forces Discounts. |
| International Shipping | Not available |
| Payment Methods | Visa, Mastercard, PayPal |
| Founded | 2012 |
| Headquarters | Cleckheaton, United Kingdom |
Last updated: June 2026
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Contact Information
Customer Service
01138 684 737Customer Service Email
hello@purepetfood.co.ukCustomer Service Hours
Monday to Friday, 8:30 am - 5 pm