Debenhams eyes up Boohoo and PrettyLittleThing concessions
The owner of Boohoo and PrettyLittleThing is considering opening shop-in-shops for the two labels following their return to growth, Retail Week can reveal.
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PrettyLittleThing is your go-to destination for the latest in women's fashion, offering on-trend clothing, dresses, and accessories for every style-conscious individual.
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PrettyLittleThing, widely known as PLT, has rapidly ascended to become a dominant force in the UK online fashion retail sector. Celebrated for its swift embrace of global fashion trends and its dedication to providing affordable, stylish clothing, PLT empowers women to articulate their personal style. From its inception, it has evolved into a premier destination for millions seeking the freshest looks and essential wardrobe additions, making it a go-to for women's fashion online.
Immerse yourself in an expansive collection of women's fashion clothing at PrettyLittleThing. Whether your quest is for the quintessential party dress online, comfortable athleisure wear, or chic winter coats and jackets, PLT offers an unparalleled selection. Their comprehensive categories span from fashionable tops and versatile co-ords to essential denim and elegant lingerie. Beyond apparel, enhance any outfit with their curated range of shoes and accessories, ensuring you're always impeccably styled and on-trend.
PrettyLittleThing consistently refreshes its inventory with exciting new arrivals and themed collections such as 'Denim Refresh,' 'Cosy Girl,' and 'Après Ski.' These collections are meticulously curated to reflect current seasonal demands and prevailing fashion movements, guaranteeing that shoppers always find something fresh, relevant, and perfectly aligned with their style preferences at this leading UK fashion shop.
Shopping with PrettyLittleThing UK is crafted for ultimate convenience. They present a variety of efficient delivery options, including a highly popular Next Day Delivery service and the exclusive 'PLT Royalty Delivery' subscription, ideal for frequent customers. The returns procedure is remarkably straightforward, facilitated by a user-friendly online portal, offering the choice of store credit (often with an attractive bonus) or a direct refund. Be sure to look out for their frequent sales and discounts, which regularly offer substantial savings across their entire stylish range.
PrettyLittleThing was founded in 2012 and is headquartered in Manchester. It is part of Debenhams Group.
The owner of Boohoo and PrettyLittleThing is considering opening shop-in-shops for the two labels following their return to growth, Retail Week can reveal.
The retailer said that its namesake brand had the most notable performance in the six months to August 31, 2026, with gross merchandise value (GMV) increasing 14.1% on the year before
Drapers PrettyLittleThing founder plans activewear launch Umar Kamani, founder of womenswear brand PrettyLittleThing is reportedly planning an activewear brand launch to rival labels such as Gymshark and Alo. The post PrettyLittleThing founder plans activewear launch appeared first on Drapers.
The founder of PrettyLittleThing is planning to launch an activewear brand to rival the likes of Gymshark and Alo, Retail Week understands.
Drapers PrettyLittleThing returns to profit amid Debenhams Group turnaround Debenhams Group reported a 35% year-on-year increase in full-year adjusted EBITDA as cost savings and its marketplace model helped all brands, including troubled womenswear label PrettyLittleThing, return to profitability, although statutory losses remained in relation to exceptional costs. The post PrettyLittleThing returns to profit amid Debenhams Group turnaround appeared first on Drapers.
Student Discount
12% off via Student Beans or UNiDAYS verification.
NHS Discount
12% off for NHS and healthcare professionals via gocertify.me.
Military / Blue Light Discount
PrettyLittleThing offers discounts for military personnel and veterans through their "Essential Workers" program, with verification typically done via GoCertify.
Gift Cards Available
Loyalty Programme
PLT Royalty
Annual membership (£9.99/year) offering unlimited next-day delivery, free returns, and exclusive 5% discount codes throughout the year.
Standard delivery up to 3 working days. Next day delivery available. Click & Collect takes 6 working days. PLT Royalty membership (£9.99/year) offers unlimited next-day delivery.
Returns Policy
14 calendar days to return items. Items must be returned unworn with tags attached. Returns cost £1.99 (deducted from refund). PLT Royalty members get free returns.
Founded
2012
Headquarters
Manchester
Parent Company
Debenhams Group
PLT aims to have 50% of man-made fibres more sustainably sourced by 2025. Member of Sustainable Apparel Coalition. PLT Marketplace allows buying/selling pre-loved items.
Standard UK delivery costs £3.99 and takes up to 3 working days. PLT Royalty members (£9.99/year) get unlimited next-day delivery.
Yes, students get 12% off by verifying through Student Beans or UNiDAYS.
Returns within 14 days. Use the online portal - returns cost £1.99 (deducted from refund). PLT Royalty members get free returns.
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12% off via Student Beans or UNiDAYS verification.
12% off for NHS and healthcare professionals via gocertify.me.
PrettyLittleThing offers discounts for military personnel and veterans through their "Essential Workers" program, with verification typically done via GoCertify.
Save on delivery by using PrettyLittleThing's Click & Collect service.
Annual membership (£9.99/year) offering unlimited next-day delivery, free returns, and exclusive 5% discount codes throughout the year.
Buy discounted PrettyLittleThing gift cards from cashback sites to save even more.
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| Standard Delivery | Standard delivery up to 3 working days. Next day delivery available. Click & Collect takes 6 working days. PLT Royalty membership (£9.99/year) offers unlimited next-day delivery. |
| Free Delivery | Not available |
| Click & Collect | Available |
| Returns Policy | 14 calendar days to return items. Items must be returned unworn with tags attached. Returns cost £1.99 (deducted from refund). PLT Royalty members get free returns. |
| Student Discount | 12% off via Student Beans or UNiDAYS verification. |
| NHS Discount | 12% off for NHS and healthcare professionals via gocertify.me. |
| Military Discount | PrettyLittleThing offers discounts for military personnel and veterans through their "Essential Workers" program, with verification typically done via GoCertify. |
| International Shipping | Available |
| Payment Methods | Visa, Mastercard, PayPal, Klarna, Clearpay, Gift Cards |
| Founded | 2012 |
| Headquarters | Manchester |
Last updated: June 2026
1 voucher available
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Customer Service
0203 514 2920Customer Service Email
customerservice@prettylittlething.comCustomer Service Hours
Monday to Friday: 9am - 5pm