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Pretty Mama offers stylish and comfortable breastfeeding clothing, including fleeces, dresses, and jumpers, designed to support mums on their feeding journey.
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Pretty Mama is a beloved UK brand dedicated to empowering mothers through thoughtfully designed breastfeeding clothing. Founded by sisters Jenny and Alex McFadden, the company launched in Spring 2020, quickly gaining recognition for its innovative and practical designs. Their commitment to quality and style even saw them featured on Dragons' Den in 2022/24, showcasing their unique approach to maternity fashion.
Born from a personal understanding of the challenges new mothers face, Pretty Mama was created to offer comfortable, discreet, and fashionable solutions for breastfeeding. With strong ties to the North East of England, the brand prides itself on working with a local manufacturer in Newcastle, ensuring high standards of craftsmanship and supporting local industry.
The Pretty Mama range focuses on versatile and cosy garments perfect for everyday wear. Shoppers can find a variety of breastfeeding-friendly clothing, including their popular Cosy Quarter Zip Oversized Breastfeeding Fleeces in various colours, stylish hoodie jumpers, comfortable t-shirt dresses, and long-sleeved tops. Each piece is designed with discreet feeding access, allowing mothers to breastfeed with confidence and ease wherever they are.
Shopping at prettymama.co.uk is a seamless experience. The online store offers a wide selection of their bestsellers and new arrivals, making it easy to find the perfect additions to your wardrobe. Pretty Mama also offers eGift Cards, making it simple to treat a new mum in your life. They proudly support NHS staff, healthcare workers, and military personnel with exclusive discounts available via the Blue Light Card and Defence Discount Service, demonstrating their appreciation for essential workers.
Pretty Mama was founded in 2018 and is headquartered in North East England, with Online only locations.
NHS Discount
Pretty Mama offers discounts for NHS staff and healthcare workers, typically available via Blue Light Card.
Military / Blue Light Discount
Pretty Mama provides discounts for military and armed forces personnel, often accessible through the Blue Light Card and Defence Discount Service.
Gift Cards Available
UK delivery available.
Returns Policy
Returns accepted - check website for policy
Founded
2018
Headquarters
North East England
Number of Stores
Online only
Slow fashion values. Local UK manufacturing in Newcastle to reduce carbon footprint.
Pretty Mama specialises in stylish and comfortable breastfeeding-friendly clothing, including fleeces, hoodie jumpers, t-shirt dresses, and long-sleeved tops, designed to support mothers on their feeding journey.
You can contact Pretty Mama customer service via email at prettymamamaternity@outlook.com.
Yes, Pretty Mama proudly offers discounts for NHS staff, healthcare workers, and military/armed forces personnel. These discounts are typically available through the Blue Light Card and Defence Discount Service.
Based on the currency selector on their website, Pretty Mama appears to offer international shipping to a wide range of countries.
Yes, Pretty Mama offers eGift Cards, which can be a perfect present for new or expectant mothers.
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Be the first to write a reviewPretty Mama offers discounts for NHS staff and healthcare workers, typically available via Blue Light Card.
Pretty Mama provides discounts for military and armed forces personnel, often accessible through the Blue Light Card and Defence Discount Service.
Buy discounted Pretty Mama gift cards from cashback sites to save even more.
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| Standard Delivery | UK delivery available. |
| Free Delivery | Not available |
| Click & Collect | Not available |
| Returns Policy | Returns accepted - check website for policy |
| Student Discount | Not available |
| NHS Discount | Pretty Mama offers discounts for NHS staff and healthcare workers, typically available via Blue Light Card. |
| Military Discount | Pretty Mama provides discounts for military and armed forces personnel, often accessible through the Blue Light Card and Defence Discount Service. |
| International Shipping | Available |
| Payment Methods | Visa, Mastercard, PayPal |
| Founded | 2018 |
| Headquarters | North East England |
Last updated: June 2026
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Customer Service Email
prettymamamaternity@outlook.com
