Pretty Mama
Pretty Mama offers stylish and comfortable breastfeeding clothing, including fleeces, dresses, and jumpers, designed to support mums on their feeding journey.
Current Offers
No offers available right now from Pretty Mama.
Shop at Pretty MamaVoucher Codes
No voucher codes available right now for Pretty Mama.
Shop at Pretty MamaDiscover Pretty Mama: Stylish & Supportive Breastfeeding Wear
Pretty Mama is a beloved UK brand dedicated to empowering mothers through thoughtfully designed breastfeeding clothing. Founded by sisters Jenny and Alex McFadden, the company launched in Spring 2020, quickly gaining recognition for its innovative and practical designs. Their commitment to quality and style even saw them featured on Dragons' Den in 2022/24, showcasing their unique approach to maternity fashion.
The Pretty Mama Story
Born from a personal understanding of the challenges new mothers face, Pretty Mama was created to offer comfortable, discreet, and fashionable solutions for breastfeeding. With strong ties to the North East of England, the brand prides itself on working with a local manufacturer in Newcastle, ensuring high standards of craftsmanship and supporting local industry.
Explore the Pretty Mama Collection
The Pretty Mama range focuses on versatile and cosy garments perfect for everyday wear. Shoppers can find a variety of breastfeeding-friendly clothing, including their popular Cosy Quarter Zip Oversized Breastfeeding Fleeces in various colours, stylish hoodie jumpers, comfortable t-shirt dresses, and long-sleeved tops. Each piece is designed with discreet feeding access, allowing mothers to breastfeed with confidence and ease wherever they are.
Shopping with Pretty Mama
Shopping at prettymama.co.uk is a seamless experience. The online store offers a wide selection of their bestsellers and new arrivals, making it easy to find the perfect additions to your wardrobe. Pretty Mama also offers eGift Cards, making it simple to treat a new mum in your life. They proudly support NHS staff, healthcare workers, and military personnel with exclusive discounts available via the Blue Light Card and Defence Discount Service, demonstrating their appreciation for essential workers.
Pretty Mama was founded in 2018 and is headquartered in North East England, with Online only locations.
Discounts & Loyalty
NHS Discount
Pretty Mama offers discounts for NHS staff and healthcare workers, typically available via Blue Light Card.
Military / Blue Light Discount
Pretty Mama provides discounts for military and armed forces personnel, often accessible through the Blue Light Card and Defence Discount Service.
Gift Cards Available
Shipping & Returns
UK delivery available.
Returns Policy
Returns accepted - check website for policy
Company Information
Founded
2018
Headquarters
North East England
Number of Stores
Online only
Payment Methods
Sustainability
Slow fashion values. Local UK manufacturing in Newcastle to reduce carbon footprint.
Frequently Asked Questions
What types of products does Pretty Mama offer?
Pretty Mama specialises in stylish and comfortable breastfeeding-friendly clothing, including fleeces, hoodie jumpers, t-shirt dresses, and long-sleeved tops, designed to support mothers on their feeding journey.
How can I contact Pretty Mama customer service?
You can contact Pretty Mama customer service via email at prettymamamaternity@outlook.com.
Does Pretty Mama offer discounts for NHS or military personnel?
Yes, Pretty Mama proudly offers discounts for NHS staff, healthcare workers, and military/armed forces personnel. These discounts are typically available through the Blue Light Card and Defence Discount Service.
Does Pretty Mama ship internationally?
Based on the currency selector on their website, Pretty Mama appears to offer international shipping to a wide range of countries.
Are gift cards available for Pretty Mama?
Yes, Pretty Mama offers eGift Cards, which can be a perfect present for new or expectant mothers.
No reviews yet for Pretty Mama
Be the first to write a review3 Ways to Save at Pretty Mama in 2026
NHS discount
Pretty Mama offers discounts for NHS staff and healthcare workers, typically available via Blue Light Card.
Military & Blue Light discount
Pretty Mama provides discounts for military and armed forces personnel, often accessible through the Blue Light Card and Defence Discount Service.
Gift cards available
Buy discounted Pretty Mama gift cards from cashback sites to save even more.
Saving tips verified by The Virtual Mall, the UK's original online shopping destination since 1999.
Pretty Mama Quick Facts
| Standard Delivery | UK delivery available. |
| Free Delivery | Not available |
| Click & Collect | Not available |
| Returns Policy | Returns accepted - check website for policy |
| Student Discount | Not available |
| NHS Discount | Pretty Mama offers discounts for NHS staff and healthcare workers, typically available via Blue Light Card. |
| Military Discount | Pretty Mama provides discounts for military and armed forces personnel, often accessible through the Blue Light Card and Defence Discount Service. |
| International Shipping | Available |
| Payment Methods | Visa, Mastercard, PayPal |
| Founded | 2018 |
| Headquarters | North East England |
Last verified: February 2026
Opens in a new tab
Customer Reviews
Be the first to review
Contact Information
Customer Service Email
prettymamamaternity@outlook.comSimilar Shops
Lila Maternity LLC
Lila Maternity LLC offers stylish and comfortable birth gowns, maternity clothes, and baby essentials, thoughtfully designed by a Nurse Midwife for expecting and new mothers.
BadRhino UK
BadRhino UK offers a comprehensive range of fashionable and comfortable big & tall men's clothing, from L to 8XL, ensuring every bigger guy can find stylish outfits.
Hard Yakka
Hard Yakka offers tough, reliable workwear and safety boots designed for builders, tradies, and landscapers across the UK, built to withstand the demands of hard work.
AmoFashion
AmoFashion offers elegant, modest, and contemporary women's wear, specialising in beautiful abayas, dresses, and accessories for every occasion.
Sweat and Milk LLC
Sweat and Milk LLC offers premium activewear for pregnant and breastfeeding mothers, including high-impact nursing sports bras, postpartum leggings, and stylish tops, designed for modern motherhood.