Plum

About Plum UK

Plum UK, founded in 2016, is a leading smart money app designed to help you effortlessly save and invest your money for life's biggest goals. Born from a friendly challenge between founders Victor and Alex, Plum leverages powerful algorithms to automate your savings, making financial progress simple and accessible. Headquartered in London with offices in Athens and Nicosia, Plum has grown to assist millions of people in taking control of their finances, turning small steps into significant milestones.

Plum's Product Range

Discover a comprehensive suite of financial tools tailored to your needs. Plum offers innovative Auto Savers that intelligently put money aside for you. Explore various savings options including Easy Access Savings Pockets, provided by Investec Bank Plc, allowing you to earn interest and access your funds readily. For long-term aspirations, Plum provides tax-efficient solutions like Lifetime ISAs and Cash ISAs, helping you build towards a house deposit or other major goals. Additionally, consider Plum Interest, a money market fund designed to keep your money working hard, though capital is at risk with investments.

Effortless Financial Management

Plum is built on the principle of making money management effortless. Its smart automations and intuitive app handle the hard parts, freeing you from manual budgeting and spreadsheets. Whether you're saving for a new kitchen, a dream holiday, or simply building a rainy-day fund, Plum's technology adapts to your spending habits to optimise your savings. Enjoy peace of mind knowing your money is handled with care, with clear information on protection levels and understanding investment risks readily available.