Pepe Jeans is an iconic UK denim pioneer, founded in London in 1973, offering a wide range of stylish jeans and casual apparel for women, men, and kids, worn around the world today.
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Shop at Pepe JeansPepe Jeans London, established in 1973 amidst the bustling markets of Portobello, has evolved from a local denim specialist into a globally recognised fashion brand. Headquartered in Barcelona, Spain, and part of the esteemed AWWG (All We Wear Group), Pepe Jeans continues its legacy as a denim pioneer, consistently reinventing styles and setting trends. The brand embodies a spirit of creativity and authenticity, offering high-quality apparel that empowers individuals worldwide.
At the core of Pepe Jeans' offering is its unparalleled denim collection. Whether you favour the sleek silhouette of skinny jeans, the relaxed comfort of a wide leg, or any cut in between, you'll find a diverse range designed to fit and flatter. Each pair is crafted with attention to detail, ensuring both style and durability. Discover your next favourite pair of jeans online, perfect for any occasion.
While denim is their heritage, Pepe Jeans also presents a comprehensive range of casual apparel for women, men, and children. This includes fashionable coats and jackets, comfortable knitwear, stylish shirts and T-shirts, cosy sweats, elegant dresses and skirts, and a curated selection of footwear and accessories. From everyday essentials to statement pieces, you can build a complete wardrobe that reflects your personal style.
Pepe Jeans is dedicated to making a positive impact, actively pursuing sustainability initiatives to minimise its environmental footprint. Shoppers can learn more about their commitment to protecting the planet and its people. For a truly unique shopping experience, the in-store Custom Studio allows customers to personalise their Pepe Jeans items, creating bespoke pieces with the help of skilled Custom Artists.
Enjoy a seamless shopping experience with Pepe Jeans. UK customers can benefit from dedicated customer service, available Monday to Friday, for support with orders and queries. Take advantage of exclusive savings with a 20% student discount on orders over £50 (or 10% for orders under £50) through Student Beans. NHS, healthcare workers, and military personnel can also access special discounts via the Blue Light Card, making stylish fashion more accessible.
Pepe Jeans was founded in 1973 and is headquartered in Sant Feliu de Llobregat, Spain. It is part of All We Wear Group (AWWG), with Over 440 locations.
Drapers Hackett owner names new CEO AWWG, which owns fashion brands including Pepe Jeans London, Hackett London and Façonnable, has promoted CFO Laura Fernandez Plaza to the role of CEO, succeeding Marcella Wartenbergh after seven years in the role. The post Hackett owner names new CEO appeared first on Drapers.
Student Discount
Pepe Jeans offers student discounts via Student Beans (20% off online orders over £50, 10% off for orders under £50) and UNiDAYS (12% off).
NHS Discount
Pepe Jeans offers NHS discounts, including 10% off. Up to 25% off may be available with a Blue Light Card.
Military / Blue Light Discount
Pepe Jeans offers discounts for military/armed forces through the Blue Light Card.
Standard and express UK delivery options available. Free delivery on orders over a qualifying amount.
Returns Policy
Returns accepted within 30 days of delivery. Items must be unworn with original tags attached.
Founded
1973
Headquarters
Sant Feliu de Llobregat, Spain
Number of Stores
Over 440
Parent Company
All We Wear Group (AWWG)
Pepe Jeans is committed to sustainability, actively working to minimise its environmental impact and protect the future of its people and planet.
Pepe Jeans is an iconic UK-born fashion brand, founded in London in 1973. They are renowned globally as a denim pioneer, specialising in innovative denim and stylish casual wear for women, men, and kids, offering a blend of authenticity and creativity.
Pepe Jeans offers a comprehensive range of clothing and accessories. This includes a wide variety of jeans in different cuts and washes, coats, jackets, knits, shirts, T-shirts, sweats, dresses, skirts, footwear, and accessories for women, men, and children.
Yes, Pepe Jeans offers student discounts through Student Beans (up to 20% off online orders) and UNiDAYS (12% off). They also provide NHS discounts, including 10% off, with up to 25% off available via a Blue Light Card.
For customer service in the UK, you can call (+44) 020 7078 3513. Alternatively, you can email them at store@pepejeans.com. Their customer service hours are Monday to Friday, from 8 am to 5 pm.
Pepe Jeans is committed to sustainability and actively works to minimise its environmental impact. They are dedicated to protecting the future of their people and the planet, with ongoing initiatives to adopt more responsible practices throughout their operations.
Yes, Pepe Jeans ships internationally. As a global brand, their products are "worn around the world today," and their website supports international customers.
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Be the first to write a reviewPepe Jeans offers student discounts via Student Beans (20% off online orders over £50, 10% off for orders under £50) and UNiDAYS (12% off).
Pepe Jeans offers NHS discounts, including 10% off. Up to 25% off may be available with a Blue Light Card.
Pepe Jeans offers discounts for military/armed forces through the Blue Light Card.
Get free delivery on orders over £50 at Pepe Jeans.
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| Standard Delivery | Standard and express UK delivery options available. Free delivery on orders over a qualifying amount. |
| Free Delivery | Orders over £50 |
| Click & Collect | Not available |
| Returns Policy | Returns accepted within 30 days of delivery. Items must be unworn with original tags attached. |
| Student Discount | Pepe Jeans offers student discounts via Student Beans (20% off online orders over £50, 10% off for orders under £50) and UNiDAYS (12% off). |
| NHS Discount | Pepe Jeans offers NHS discounts, including 10% off. Up to 25% off may be available with a Blue Light Card. |
| Military Discount | Pepe Jeans offers discounts for military/armed forces through the Blue Light Card. |
| International Shipping | Available |
| Payment Methods | Visa, Mastercard, American Express, PayPal, Klarna |
| Founded | 1973 |
| Headquarters | Sant Feliu de Llobregat, Spain |
Last verified: February 2026
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Customer Service
020 7078 3513Customer Service Email
store@pepejeans.comCustomer Service Hours
Monday to Friday, from 8 am to 5 pm
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