
Paria
Paria offers premium, distinctive cycling clothing and apparel, including custom kits and jerseys, for those who love to ride with style and attitude.
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About Paria Cycling UK
Paria is a distinctive UK-based cycling apparel brand that prides itself on being "The Naughty child of the cycling world." Moving away from conventional designs, Paria collaborates with talented artists, designers, and illustrators to create truly unique and inspiring cycling clothing. Their mission is to promote a friendly and inclusive attitude towards cycling, encouraging everyone to "CHOOSE BIKE" and have fun on two wheels.
Explore Paria's Premium Cycling Gear
The Paria collection features a wide array of high-quality cycling apparel designed for performance and style. Discover their range of cycling jerseys, engineered for comfort and aerodynamics, alongside durable bib shorts that provide essential support for long rides. They also offer versatile outerwear and breathable base layers, perfect for all weather conditions. For clubs and teams, Paria specialises in custom cycling kits, allowing for personalised designs and branding.
Shopping with Paria
When you shop at Paria, you can expect a focus on quality products and efficient service. They offer next day delivery on many items, ensuring you receive your gear promptly. Paria's commitment to unique aesthetics means you'll find cycling apparel that not only performs exceptionally but also makes a statement. Keep an eye out for special offers and giveaways by subscribing to their updates, making it easier to grab those once-in-a-lifetime deals on premium cycling wear.
Paria is headquartered in United Kingdom.
Shipping & Returns
Next day delivery available for most items.
Returns Policy
Information on returns is available via the 'Returns' link in the website footer.
Company Information
Headquarters
United Kingdom
Payment Methods
Frequently Asked Questions
What kind of products does Paria offer?
Paria offers premium cycling clothing and apparel, including cycling jerseys, bib shorts, outerwear, and base layers, as well as custom cycling kits.
What makes Paria's cycling clothing unique?
Paria stands out by collaborating with artists and designers to create unique, inspiring graphics and fresh colourways, avoiding typical "cut-and-paste" designs. Their gear is designed to be top-class, durable, and stylish.
Does Paria offer custom cycling kits?
Yes, Paria specialises in custom cycling kits, allowing individuals and teams to create personalised jerseys and apparel.
What are the delivery options for Paria?
Paria offers next day delivery for their cycling clothing and gear. More detailed delivery information can be found on their website.
How can I stay updated on Paria's special offers?
You can subscribe to Paria's newsletter to receive special offers, free giveaways, and once-in-a-lifetime deals directly to your inbox.
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Free delivery
Get free delivery on orders over £50 at Paria.
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Paria Quick Facts
| Standard Delivery | Next day delivery available for most items. |
| Free Delivery | Orders over £50 |
| Click & Collect | Not available |
| Returns Policy | Information on returns is available via the 'Returns' link in the website footer. |
| Student Discount | Not available |
| NHS Discount | Not available |
| Military Discount | Not available |
| International Shipping | Available |
| Payment Methods | Visa, Mastercard, PayPal |
| Headquarters | United Kingdom |
Last updated: June 2026
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