PAOLITA
Paolita offers a stunning collection of stylish women's clothing, from elegant ready-to-wear dresses and tops to luxurious resortwear and swimwear, perfect for refreshing your seasonal wardrobe.
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Discover the World of Paolita London
Welcome to Paolita, a distinguished London-based fashion brand that has been captivating women with its unique and luxurious designs since its founding in 2010. Known for its vibrant prints, high-quality fabrics, and sophisticated silhouettes, Paolita offers a distinctive collection that stands out in the contemporary fashion landscape. Headquartered in the heart of London, with a flagship boutique in Notting Hill, Paolita embodies British elegance with a global appeal.
Exquisite Women's Clothing for Every Season
At Paolita, you'll find an extensive array of women's clothing designed to cater to every facet of your lifestyle. Our ready-to-wear collection features everything from elegant dresses perfect for any occasion to stylish tops and bottoms that can be mixed and matched for versatile looks. Explore our range of chic boilersuits and playsuits, offering effortless style for both day and evening.
Swimwear & Resortwear
Prepare for your next escape with Paolita's stunning swim and resort collection. Dive into our selection of beautifully designed bikinis and one-pieces, crafted for comfort and style. Complement your beach look with our luxurious resortwear, including flowing silk kimonos and elegant cover-ups that transition seamlessly from poolside to evening cocktails. Each piece is designed to make you feel confident and glamorous, whether you're lounging by the sea or exploring a new destination.
A Seamless Shopping Experience
Shopping for Paolita fashion online is designed to be convenient and rewarding. We offer free worldwide shipping on orders over £250, ensuring your chosen pieces arrive directly at your door. Our dedicated customer service team is available to assist with any queries, reachable via phone at +44 (0)20 7221 8421 or email at shop@paolita.co.uk. Paolita is committed to providing exceptional service and high-quality garments that empower women to express their unique style. Don't forget to check for available student discounts (often verified through UNiDAYS or SheerID) and military discounts to make your purchase even more delightful.
PAOLITA was founded in 2009 and is headquartered in London, UK. It is part of Anna Paola Limited, with 1 locations.
Discounts & Loyalty
Student Discount
PAOLITA offers student discounts, which are often verified at checkout. Some sources suggest verification through UNiDAYS or SheerID.
Military / Blue Light Discount
PAOLITA offers military discounts, which are often verified at checkout.
Shipping & Returns
Free UK delivery on orders over £150. Express options available.
Returns Policy
14-day returns on unworn items with hygiene sticker intact.
Company Information
Founded
2009
Headquarters
London, UK
Number of Stores
1
Parent Company
Anna Paola Limited
Payment Methods
Frequently Asked Questions
How should I care for swimwear?
Rinse in cool fresh water after each wear. Hand wash with mild detergent and dry flat away from direct sunlight.
What size should I order?
Our swimwear runs true to size. Consult our detailed size guide or contact us for specific measurements and fit advice.
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Student discount
PAOLITA offers student discounts, which are often verified at checkout. Some sources suggest verification through UNiDAYS or SheerID.
Military & Blue Light discount
PAOLITA offers military discounts, which are often verified at checkout.
Free delivery
Get free delivery on orders over £150 at PAOLITA.
Brought to you by The Virtual Mall, the UK's original online shopping destination, first launched in 1999.
PAOLITA Quick Facts
| Standard Delivery | Free UK delivery on orders over £150. Express options available. |
| Free Delivery | Orders over £150 |
| Click & Collect | Not available |
| Returns Policy | 14-day returns on unworn items with hygiene sticker intact. |
| Student Discount | PAOLITA offers student discounts, which are often verified at checkout. Some sources suggest verification through UNiDAYS or SheerID. |
| NHS Discount | Not available |
| Military Discount | PAOLITA offers military discounts, which are often verified at checkout. |
| International Shipping | Available |
| Payment Methods | Visa, Mastercard, American Express, PayPal |
| Founded | 2009 |
| Headquarters | London, UK |
Last updated: June 2026
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Contact Information
Customer Service
+44 (0)20 7221 8421Customer Service Email
customercare@paolita.co.ukCustomer Service Hours
Mon-Fri 9am-5pm