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Not in the Guidebooks offers immersive, authentic travel experiences and unique holidays designed by locals, taking you beyond the ordinary.
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Not In The Guidebooks stands as a beacon for travellers seeking more than just a holiday; they offer profound, immersive experiences. Their philosophy revolves around 'doing travel properly', which means connecting adventurers with authentic, locally-designed itineraries that reveal the true essence of a destination. They are the 'Immersive Travel Experts', dedicated to crafting journeys that create extraordinary stories rather than just ordinary memories.
The range of travel opportunities available through Not In The Guidebooks is truly exceptional. From the enchanting snowy landscapes of Lapland, perfect for premium family holidays, to the sun-drenched vineyards of Italy, offering cultural and culinary delights, their portfolio is diverse. Explore the biodiversity of Costa Rica with its volcanoes and wildlife, embark on a thrilling Uganda Wildlife Safari, or immerse yourself in the vibrant markets of Morocco. They also feature captivating trips to Belize, France, Kenya, Cambodia, Thailand, and Vietnam, each promising a unique perspective and an escape from the conventional tourist path. Whether you're looking for adventure, culture, or relaxation, you can find a bespoke holiday to suit your desires.
Booking your next adventure with Not In The Guidebooks is designed to be seamless and inspiring. Their platform highlights 'instant availability' for popular destinations like Lapland, ensuring you can secure your dream trip with ease. They focus on independent travel and boutique stays, guaranteeing a personalised and high-quality experience. Furthermore, their commitment to sustainability is evident in their practices, encouraging responsible tourism that benefits both travellers and local communities. Choose Not In The Guidebooks for a holiday that goes beyond the surface, offering deep cultural engagement and unforgettable moments.
Not in the Guidebooks was founded in 2018 and is headquartered in London, UK. It is part of Echo Sourcing.
As an online travel agency, Not In The Guidebooks does not have physical product delivery. All travel arrangements, itineraries, and booking confirmations are delivered digitally via email.
Returns Policy
For travel bookings, cancellation and amendment policies apply and vary depending on the specific holiday package and supplier terms. Full details are provided at the time of booking and can be found in your booking confirmation and on their website.
Founded
2018
Headquarters
London, UK
Parent Company
Echo Sourcing
Not In The Guidebooks is committed to sustainable travel, focusing on empowering local communities, promoting responsible tourism trends, and encouraging travel choices that are mindful of environmental and social impact. They aim to make travel a force for good.
Not In The Guidebooks specialises in immersive, authentic, and locally-designed travel experiences. They offer independent journeys and boutique stays to destinations worldwide, focusing on cultural immersion, adventure, and unique local encounters rather than standard tourist packages.
They offer holidays to a wide range of exciting destinations including Lapland, Italy, Costa Rica, Morocco, Kenya, Cambodia, Uganda, Thailand, Vietnam, Belize, and France. Their trips cover diverse interests from wildlife safaris to cultural tours and family adventures.
You can find and book your dream trip directly through their website, notintheguidebooks.com. Many of their holidays, such as those to Lapland, feature instant availability for quick and easy booking. Their team is also available to assist with bespoke trip planning.
Yes, sustainability is a core part of their ethos. They have a dedicated sustainability page on their website outlining their commitment to responsible tourism, empowering communities, and promoting travel trends that benefit the planet and local cultures.
Yes, Not In The Guidebooks offers a selection of 'Family Adventures for Older Kids' and other special interest holidays designed to cater to various family dynamics and preferences, ensuring an enriching experience for all ages.
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Be the first to write a review| Standard Delivery | As an online travel agency, Not In The Guidebooks does not have physical product delivery. All travel arrangements, itineraries, and booking confirmations are delivered digitally via email. |
| Free Delivery | Not available |
| Click & Collect | Not available |
| Returns Policy | For travel bookings, cancellation and amendment policies apply and vary depending on the specific holiday package and supplier terms. Full details are provided at the time of booking and can be found in your booking confirmation and on their website. |
| Student Discount | Not available |
| NHS Discount | Not available |
| Military Discount | Not available |
| International Shipping | Available |
| Payment Methods | Visa, Mastercard, American Express, PayPal |
| Founded | 2018 |
| Headquarters | London, UK |
Last updated: June 2026
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