NinetyPercent
NinetyPercent offers stylish, sustainably sourced everyday essentials, sharing 90% of profits with people and causes, pioneering conscious fashion.
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About NinetyPercent: Fashion with Purpose
NinetyPercent stands out in the fashion industry not just for its stylish designs, but for its groundbreaking commitment to ethical business practices. As a UK-based brand, it redefines what it means to be a conscious consumer by dedicating 90% of its distributable profits to its employees and a range of charitable causes. This unique model ensures that every purchase directly supports both the people who make the clothes and initiatives working towards a better world. The brand's ethos is rooted in transparency, sustainability, and a desire to cultivate a positive culture beyond clothing.
Discover the NinetyPercent Collection
Everyday Essentials Crafted for Style and Comfort
The NinetyPercent collection focuses on creating everyday essentials that are both versatile and impeccably styled. Shoppers can explore a wide array of clothing, including beautifully cut dresses, comfortable tanks and T-shirts, elegant tops and shirts, practical trousers and shorts, and relaxed sweats. Whether you're refreshing your casual wardrobe or seeking sophisticated pieces for work or special occasions, NinetyPercent offers thoughtfully designed garments that blend seamlessly into any lifestyle. Their 'New In' and 'Bestsellers' sections are perfect starting points for discovering popular and innovative designs.
Conscious Craftsmanship and Sustainable Materials
At the core of NinetyPercent's product offering is a deep commitment to sustainable craftsmanship. Each piece is made from carefully selected, sustainably sourced materials chosen for their low environmental impact. The brand designs for longevity, ensuring that their clothing is not only fashionable but also durable, reducing waste and promoting a more sustainable approach to fashion consumption. This dedication to quality and ethical sourcing makes NinetyPercent a leader in conscious fashion.
Your Shopping Experience at NinetyPercent
NinetyPercent is committed to providing a convenient and rewarding shopping experience. They offer worldwide shipping, making their ethical fashion accessible globally. For customers in the UK, enjoy the benefit of free delivery on orders over £80. Furthermore, all import duties and taxes are transparently calculated at checkout, so there are no hidden costs. The brand also provides gift cards, an ideal present for those who appreciate sustainable style. Follow NinetyPercent on social media platforms like Instagram, Facebook, Pinterest, and TikTok to stay updated on new collections and brand initiatives.
Discounts & Loyalty
Gift Cards Available
Shipping & Returns
NinetyPercent offers worldwide shipping. Customers in the UK are eligible for free standard delivery on orders over £80. All import duties and taxes are calculated at checkout, ensuring no extra costs upon delivery.
Returns Policy
For information regarding returns, exchanges, and refunds, please refer to the comprehensive Terms & Conditions and Privacy Security sections on the NinetyPercent website. We recommend reviewing these policies before making a purchase.
Payment Methods
Sustainability
NinetyPercent is committed to sustainability, crafting everyday essentials from sustainably sourced materials. The brand shares 90% of its profits between its people and chosen causes, fostering a positive culture and pioneering a conscious business ethos.
Frequently Asked Questions
What is NinetyPercent's core mission?
NinetyPercent is a UK fashion brand committed to sustainability and social responsibility. They share 90% of their distributable profits between their employees and various global causes, aiming to create a positive impact beyond just clothing.
What types of clothing does NinetyPercent offer?
NinetyPercent offers a range of everyday essentials and ready-to-wear clothing, including dresses, tanks, T-shirts, tops, shirts, trousers, shorts, and sweats. They focus on versatile and high-quality pieces for various occasions.
Does NinetyPercent offer free delivery?
Yes, NinetyPercent offers free standard delivery for UK customers on all orders over £80. They also ship worldwide, with all import duties and taxes calculated at checkout.
Does NinetyPercent ship internationally?
Yes, NinetyPercent ships its products worldwide. All import duties and taxes are calculated at checkout, so you won't need to pay anything extra upon delivery.
Are gift cards available for purchase?
Yes, NinetyPercent offers gift cards, making it a perfect present for friends and family who appreciate sustainable and ethical fashion.
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Free delivery
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Gift cards available
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Brought to you by The Virtual Mall, the UK's original online shopping destination, first launched in 1999.
NinetyPercent Quick Facts
| Standard Delivery | NinetyPercent offers worldwide shipping. Customers in the UK are eligible for free standard delivery on orders over £80. All import duties and taxes are calculated at checkout, ensuring no extra costs upon delivery. |
| Free Delivery | Orders over £80 |
| Click & Collect | Not available |
| Returns Policy | For information regarding returns, exchanges, and refunds, please refer to the comprehensive Terms & Conditions and Privacy Security sections on the NinetyPercent website. We recommend reviewing these policies before making a purchase. |
| Student Discount | Not available |
| NHS Discount | Not available |
| Military Discount | Not available |
| International Shipping | Available |
| Payment Methods | Visa, Mastercard, PayPal, Apple Pay |
Last updated: June 2026
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