Naked Wines finds £10m more savings as profits drive continues
A major tech migration to third-party software is set to both improve Naked Wines’ site performance and deliver up to £10m annually in cost savings
Naked Wines
Naked Wines is a UK-based online wine retailer offering better wines at fairer prices by directly funding independent winemakers, delivered straight to your door.
2 offers1 code
£75 off a 12 case worth 144.99!2 Offers1 CodeStudentNHSFree over £100
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About Naked Wines UK
Naked Wines, established in 2008 and headquartered in Norwich, UK, has redefined the online wine retail landscape. As a direct-to-consumer platform, it connects wine enthusiasts with talented independent winemakers globally. The company operates under Naked Wines plc, having evolved from its acquisition by Majestic Wine. Their innovative "Angel" loyalty programme allows customers to directly fund winemakers, ensuring better wines at fairer prices. This model fosters a strong community and supports sustainable winemaking practices, making it a favourite among those who buy wine online in the UK.
Discover Exceptional Wines Online
A Diverse Selection for Every Palate
Naked Wines offers an unparalleled selection of red, white, rosé, and sparkling wines. Each bottle is sourced from independent winemakers who are passionate about their craft. You can explore popular varietals like Cabernet Sauvignon, Riesling, Malbec, and Gewürztraminer, often with impressive Vivino ratings. The range is constantly updated with new discoveries, ensuring there's always something exciting to taste. Whether you're a seasoned connoisseur or new to the world of wine, Naked Wines provides detailed winemaker stories and tasting notes to guide your choice, making it easy to find your next favourite bottle of wine.
The Naked Wines Shopping Experience
Enjoy a seamless shopping experience with Naked Wines. Their user-friendly website, nakedwines.com, allows you to browse hundreds of wines, take a wine quiz for personalised recommendations, and manage your "Angel" account with ease. Benefit from significant savings, often up to 60% off retail prices, and a generous credit-back guarantee on any wine you don't love. UK customer service is readily available via phone (01603 281869) and email (help@nakedwines.com) during business hours. Naked Wines also extends appreciation to students, NHS staff, and healthcare workers with exclusive discounts, making quality wine more accessible.
Naked Wines was founded in 2008 and is headquartered in Norwich. It is part of Naked Wines plc, with Online only locations.
News & Updates
View allNaked Wines maintains 2026 guidance despite 19% revenue decline
The company stated that the decline in revenue remained consistent with the prior reporting period and reflected its transition toward higher-value transactions rather than volume-led growth
C
By Cynera RodricksNaked Wines peak trading in line with guidance
Naked Wines has said trading was in line with guidance in its peak trading period. In the 13 weeks to 29 December 2025, revenue declined by... View Article
Naked Wines peak trading ‘in line with expectations’ despite plummeting sales
Naked Wines said it had delivered a “successful” peak trading period across all its markets, despite sales plummeting 19% in the run up to Christmas.
Discounts & Loyalty
Student Discount
Naked Wines offers exclusive student discounts through partners like TOTUM and Student Beans, making it easier for students to enjoy quality wines at a lower price.
NHS Discount
NHS and healthcare workers can benefit from special discounts at Naked Wines, frequently available via platforms such as Health Service Discounts.
Military / Blue Light Discount
While Naked Wines does not offer a direct military discount, armed forces members may find special offers and promotions through third-party platforms like WeSalute (Veterans Advantage) or by utilising general promotional codes.
Gift Cards Available
Loyalty Programme
Angels Programme
Angels invest monthly and receive exclusive wines at cost price, free delivery, priority access and money-back guarantee.
Shipping & Returns
Free delivery over £100
Free delivery for Angels on orders over £100. Standard delivery from £6.99. Delivery typically within 3-5 days.
Returns Policy
100% money-back guarantee. If you don't love a wine, get your money back or credit.
Company Information
Founded
2008
Headquarters
Norwich
Number of Stores
Online only
Parent Company
Naked Wines plc
Payment Methods
Visa
Mastercard
American Express
PayPal
Sustainability
Working with winemakers committed to sustainable practices. Supporting small-scale, independent production.
Frequently Asked Questions
What is a Naked Wines Angel?
Angels are customers who invest a monthly amount to fund independent winemakers. In return, they access exclusive wines at cost price.
Can I buy from Naked Wines without being an Angel?
Yes, non-Angels can purchase wines but at slightly higher prices. Becoming an Angel offers the best value.
What's the money-back guarantee?
If you don't love a wine, Naked Wines will refund your money or give you credit - no questions asked.
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8 Ways to Save at Naked Wines in 2026
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Browse current offers
Naked Wines have 2 offers available right now.
Student discount
Naked Wines offers exclusive student discounts through partners like TOTUM and Student Beans, making it easier for students to enjoy quality wines at a lower price.
NHS discount
NHS and healthcare workers can benefit from special discounts at Naked Wines, frequently available via platforms such as Health Service Discounts.
Military & Blue Light discount
While Naked Wines does not offer a direct military discount, armed forces members may find special offers and promotions through third-party platforms like WeSalute (Veterans Advantage) or by utilising general promotional codes.
Free delivery
Get free delivery on orders over £100 at Naked Wines.
Join Angels Programme
Angels invest monthly and receive exclusive wines at cost price, free delivery, priority access and money-back guarantee.
Gift cards available
Buy discounted Naked Wines gift cards from cashback sites to save even more.
Brought to you by The Virtual Mall, the UK's original online shopping destination, first launched in 1999.
Naked Wines Quick Facts
| Standard Delivery | Free delivery for Angels on orders over £100. Standard delivery from £6.99. Delivery typically within 3-5 days. |
| Free Delivery | Orders over £100 |
| Click & Collect | Not available |
| Returns Policy | 100% money-back guarantee. If you don't love a wine, get your money back or credit. |
| Student Discount | Naked Wines offers exclusive student discounts through partners like TOTUM and Student Beans, making it easier for students to enjoy quality wines at a lower price. |
| NHS Discount | NHS and healthcare workers can benefit from special discounts at Naked Wines, frequently available via platforms such as Health Service Discounts. |
| Military Discount | While Naked Wines does not offer a direct military discount, armed forces members may find special offers and promotions through third-party platforms like WeSalute (Veterans Advantage) or by utilising general promotional codes. |
| International Shipping | Not available |
| Payment Methods | Visa, Mastercard, American Express, PayPal |
| Founded | 2008 |
| Headquarters | Norwich |
Last updated: June 2026
Shop at Naked Wines
2 offers & 1 voucher available
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Contact Information
Customer Service
01onalonal3 715 060Customer Service Email
help@nakedwines.comCustomer Service Hours
Mon-Fri 8am-8pm, Sat-Sun 9am-6pm