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MyPura is the Cheshire-based web store of Pura, a B Corp baby-care brand selling nappies, nappy pants, baby wipes, and flushable toddler and adult toilet wipes.
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MyPura is the direct-to-consumer web store of Pura, a nappy and wipes brand that began in Cheshire in 2020. MyPura.com Limited runs it from Worley Court in Tattenhall, a village near Chester. Founders Guy and Abi say they created the range after failing to find baby products they trusted, and Pura is now a certified B Corp.
Pura describes the whole range as totally chlorine-free and made without perfume or parabens, and lists Allergy UK, the British Skin Foundation and EWG Verified among its certifications; its FAQ adds OEKO-TEX Standard 100. The same FAQ is candid that the nappies are not biodegradable, because the plastic inside is needed for them to work. Used nappies can go through the brand's NappiCycle recycling scheme instead.
Every UK order ships free. DPD delivers next day when the order is placed before 3:30pm on a weekday or 12pm at the weekend, while trial packs travel by Yodel in 3 to 5 working days. Remote areas such as parts of Scotland, Northern Ireland, the Isle of Man and the Channel Islands take 2 to 4 days, and DPD Pickup points can be chosen for one-time purchases. The store sends parcels to UK addresses only.
Unused items in their original packaging can go back within 40 days of the purchase date, and the customer may have to cover the return postage. A faulty product is replaced after an email to hello@mypura.com quoting the order number.
Subscribers pay 20% less than the one-time price, pick a delivery every 2 to 8 weeks and can cancel in one click (checked October 2026). NHS staff can claim 10% off nappies, nappy pants and wipes through NHS Staff Benefits (checked October 2026).
MyPura was founded in 2020 and is headquartered in Tattenhall, Cheshire.
NHS Discount
NHS staff get 10% off Pura nappies, nappy pants and wipes, claimed through NHS Staff Benefits (nhsstaffbenefits.co.uk).
Gift Cards Available
UK delivery free on all orders: next day by DPD for orders before 3:30pm on weekdays or 12pm at weekends; trial packs by Yodel, 3 to 5 working days; remote areas 2 to 4 days. DPD Pickup for one-time purchases. UK addresses only.
Returns Policy
Return within 40 days of the purchase date. Items must be unused and in their original state and packaging. The customer may pay return postage. For a faulty item, email hello@mypura.com with the order number for a replacement.
Founded
2020
Headquarters
Tattenhall, Cheshire
Certified B Corp. Pura lists Allergy UK, British Skin Foundation and EWG Verified certifications and OEKO-TEX Standard 100, and runs the NappiCycle nappy recycling scheme.
Delivery is free on all UK orders. Orders placed before 3:30pm on weekdays or 12pm at weekends arrive next day by DPD, trial packs take 3 to 5 working days by Yodel, and remote areas take 2 to 4 days.
Unused items in their original packaging can be returned within 40 days of the purchase date, and customers may pay the return postage. Faulty products are replaced after emailing hello@mypura.com with the order number.
A subscription costs 20% less than the one-time price and can deliver every 2, 3, 4, 5, 6, 7 or 8 weeks with free next-day delivery (checked October 2026). It can be cancelled in one click at no charge.
Yes. NHS staff get 10% off Pura nappies, nappy pants and wipes by claiming through the NHS Staff Benefits scheme (checked October 2026). The store lists no student or Blue Light scheme alongside it (checked October 2026).
MyPura.com Limited runs the store from 3 Worley Court, Bolesworth Road, Tattenhall, near Chester. Parents Guy and Abi founded the Pura brand in Cheshire in 2020, and it holds B Corp certification.
No. Pura's FAQ explains that its nappies contain plastic that is integral to their performance, so they cannot biodegrade. The brand points parents to its NappiCycle scheme for recycling used nappies.
No. MyPura ships only to UK addresses. According to the brand's FAQ, Pura products reach other countries through European Amazon sites, and US shoppers can buy them on amazon.com or Thrive Market.
MyPura answers calls on 01829 708980 from 8.30am to 5.30pm Monday to Thursday and 8.30am to 3.30pm on Fridays. Email queries go to hello@mypura.com.
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NHS staff get 10% off Pura nappies, nappy pants and wipes, claimed through NHS Staff Benefits (nhsstaffbenefits.co.uk).
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| Standard Delivery | UK delivery free on all orders: next day by DPD for orders before 3:30pm on weekdays or 12pm at weekends; trial packs by Yodel, 3 to 5 working days; remote areas 2 to 4 days. DPD Pickup for one-time purchases. UK addresses only. |
| Free Delivery | Not available |
| Click & Collect | Not available |
| Returns Policy | Return within 40 days of the purchase date. Items must be unused and in their original state and packaging. The customer may pay return postage. For a faulty item, email hello@mypura.com with the order number for a replacement. |
| Student Discount | Not available |
| NHS Discount | NHS staff get 10% off Pura nappies, nappy pants and wipes, claimed through NHS Staff Benefits (nhsstaffbenefits.co.uk). |
| Military Discount | Not available |
| International Shipping | Not available |
| Payment Methods | Visa, Mastercard, American Express, Maestro, Diners Club, Discover, JCB, UnionPay, PayPal, Apple Pay, Google Pay, Shop Pay |
| Founded | 2020 |
| Headquarters | Tattenhall, Cheshire |
Last updated: October 2026
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Customer Service
01829 708980Customer Service Email
hello@mypura.comCustomer Service Hours
Mon-Thu 8.30am-5.30pm, Fri 8.30am-3.30pm