MUA Store
MUA Store offers high-quality, affordable, 100% vegan and cruelty-free makeup, cosmetics, and beauty products, making it your go-to destination for ethical beauty in the UK.
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Discover MUA Makeup Academy: Affordable & Ethical Beauty
MUA Makeup Academy, established in 2010, has quickly become a beloved UK beauty brand synonymous with high-quality, affordable makeup. With a strong commitment to ethical practices, MUA Store ensures all its products are 100% vegan and cruelty-free, proudly holding Leaping Bunny approval. This dedication extends to responsibly sourcing ingredients like palm oil and mica, and ensuring all items are talc-free. MUA believes that beauty should be accessible to everyone, offering innovative products without the premium price tag, making it easy to buy ethical beauty online.
Explore the Extensive MUA Product Range
The MUA Store offers a comprehensive selection of cosmetics to cater to every beauty need. For the face, discover everything from foundations, primers, concealers, and powders to vibrant highlighters, bronzers, and blushers, alongside colour correctors and cleansing balms. Eyes are covered with a diverse array of eyeshadows, mascaras, eyeliners, brow products, and false lashes. Complete your look with their extensive lip collection, including lipsticks, lipglosses, lip liners, lip oils, and lip balms. Don't forget their popular nail colours and a full range of professional makeup brushes and tools designed for flawless application, perfect for building your MUA UK collection.
Seamless Shopping & Rewarding Experience
Shopping for your favourite MUA products online is straightforward and rewarding. Enjoy free UK delivery on orders over £20 via Royal Mail 48 Hours Tracked service. While currently focusing on the UK market, MUA Store provides excellent customer support, with email queries typically answered within 48 working hours. Benefit from the MUA REWARDS loyalty programme, earning points with every purchase for exclusive discounts and birthday treats. Students and qualified makeup artists can also take advantage of special discounts, making MUA Makeup Academy the ideal choice for both everyday essentials and professional kits when you shop for cosmetics online.
MUA Store was founded in 2009 and is headquartered in United Kingdom. It is part of FB Beauty Ltd..
Discounts & Loyalty
Student Discount
MUA offers a student discount of 10% off orders. Students can apply by providing a valid student ID from a recognised university or college. MUA products sold at Superdrug also offer a 10% student discount.
Military / Blue Light Discount
MUA Makeup Academy offers a 'Veterans Discount Code' which can provide up to 20% off. Details on application for active personnel are not explicitly stated.
Gift Cards Available
Loyalty Programme
MUA REWARDS
Members can earn points every time they shop and redeem these points for exclusive rewards.
Shipping & Returns
UK delivery available. Free delivery on qualifying orders.
Returns Policy
30-day returns on unused, sealed products.
Company Information
Founded
2009
Headquarters
United Kingdom
Parent Company
FB Beauty Ltd.
Payment Methods
Sustainability
Cruelty-free makeup not tested on animals.
Frequently Asked Questions
Is MUA makeup cruelty-free?
Yes, MUA cosmetics are cruelty-free and not tested on animals.
Is MUA good quality?
MUA offers quality formulas at affordable prices, making it popular for everyday makeup and experimentation.
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Student discount
MUA offers a student discount of 10% off orders. Students can apply by providing a valid student ID from a recognised university or college. MUA products sold at Superdrug also offer a 10% student discount.
Military & Blue Light discount
MUA Makeup Academy offers a 'Veterans Discount Code' which can provide up to 20% off. Details on application for active personnel are not explicitly stated.
Free delivery
Get free delivery on orders over £20 at MUA Store.
Join MUA REWARDS
Members can earn points every time they shop and redeem these points for exclusive rewards.
Gift cards available
Buy discounted MUA Store gift cards from cashback sites to save even more.
Brought to you by The Virtual Mall, the UK's original online shopping destination, first launched in 1999.
MUA Store Quick Facts
| Standard Delivery | UK delivery available. Free delivery on qualifying orders. |
| Free Delivery | Orders over £20 |
| Click & Collect | Not available |
| Returns Policy | 30-day returns on unused, sealed products. |
| Student Discount | MUA offers a student discount of 10% off orders. Students can apply by providing a valid student ID from a recognised university or college. MUA products sold at Superdrug also offer a 10% student discount. |
| NHS Discount | Not available |
| Military Discount | MUA Makeup Academy offers a 'Veterans Discount Code' which can provide up to 20% off. Details on application for active personnel are not explicitly stated. |
| International Shipping | Available |
| Payment Methods | visa, mastercard, paypal, klarna |
| Founded | 2009 |
| Headquarters | United Kingdom |
Last updated: June 2026
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Contact Information
Customer Service Email
webteam@muastore.co.ukCustomer Service Hours
Mon-Fri 9am-5:30pm