GUEST COMMENT Why the best ad space is being wasted on a logo, an item and a price
Retail media now rivals TV for ad spend, yet much of its most valuable inventory contains little more than a logo, product and price. Stefan Kerridge, Chief Strategy Officer at MurphyCobb, argues that better creative briefs, distinctive assets and smarter production could unlock the channel’s full commercial potential Retail media is now measured against television. […] The post GUEST COMMENT Why the best ad space is being wasted on a logo, an item and a price appeared first on...




