London Eye
Experience breathtaking 360-degree views of London from the iconic London Eye, offering a range of tickets and VIP experiences for an unforgettable day out.
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Shop at London EyeAbout The London Eye
The London Eye, a masterpiece of modern engineering, was ceremonially opened on New Year's Eve 1999 and welcomed its first public visitors in March 2000. Designed by Marks Barfield Architects, this impressive 135-metre tall cantilevered observation wheel has garnered over 85 awards for its outstanding architectural quality, engineering achievement, and contribution to national and international tourism. It stands as a symbol of London's innovative spirit and offers a unique vantage point over the city's historic landscape.
Discover Unforgettable Experiences
Tickets & Ways to Visit
Whether you're a first-time visitor or a returning enthusiast, The London Eye offers a range of ticket options to suit your preferences. Choose from standard General Admission for a classic rotation, or explore Multi-attraction Tickets to combine your London Eye experience with other popular attractions like Madame Tussauds and SEA LIFE London Aquarium, often at a significant saving. For a comprehensive sightseeing adventure, consider adding a River Cruise or a Sightseeing Bus Tour to your booking.
VIP & Special Experiences
Elevate your visit with one of The London Eye's luxurious VIP options. Indulge in a sophisticated Champagne Experience, complete with a glass of Moët & Chandon Impérial Brut served by a personal host. For a truly unique treat, the Afternoon Tea Experience allows you to savour traditional British delights during an exclusive double rotation. Private Pods, including the romantic Cupid's Pod, offer an intimate setting for special occasions, ensuring a memorable and exclusive journey.
Plan Your Perfect Day Out
Planning your visit to The London Eye is made easy with comprehensive information available online, covering opening hours, directions, parking, and accessibility guides. Take advantage of various discounts, including those for students, NHS staff, and military personnel, to make your experience even more affordable. For those who love attractions, the Merlin Annual Pass provides unlimited access to The London Eye and many other Merlin Entertainments sites across the UK, offering fantastic value for year-round entertainment.
London Eye was founded in 2000 and is headquartered in London, UK. It is part of Merlin Entertainments, with 1 locations.
Discounts & Loyalty
Student Discount
The London Eye offers student discount tickets via Student Beans, providing a great way for students to experience London's iconic views for less.
NHS Discount
NHS and healthcare workers holding a Blue Light Card may be eligible for a discount on tickets for the London Eye and other Merlin Entertainments attractions.
Military / Blue Light Discount
Members of the UK Defence Discount Service or Blue Light Card holders can receive a discount on tickets for the London Eye, part of the Merlin Entertainments group.
Gift Cards Available
Loyalty Programme
Merlin Annual Pass
The Merlin Annual Pass grants access to the London Eye and over 20 other UK attractions, offering exclusive perks, discounts on dining and shopping, and savings on friends and family tickets for a year of unforgettable experiences.
Shipping & Returns
E-tickets delivered instantly via email. Show on phone or print at home. Mobile vouchers available through app.
Returns Policy
Free rescheduling up to 1 hour before scheduled arrival. Tickets valid for rebooking within 90 days up to 3 times.
Company Information
Founded
2000
Headquarters
London, UK
Number of Stores
1
Parent Company
Merlin Entertainments
Payment Methods
Sustainability
The London Eye is committed to sustainable tourism and operates as part of Merlin's environmental responsibility initiatives.
Frequently Asked Questions
How long does a rotation take?
A full rotation on the London Eye takes approximately 30 minutes. The wheel rotates continuously, so you walk on and off without it stopping.
Can I change my booking?
Yes, you can reschedule your visit up to 24 hours before your time slot for a comparable date within 90 days, up to three times, for free.
Is the London Eye wheelchair accessible?
Yes, the London Eye is fully accessible. Wheelchair users can board in the dedicated accessible capsule. Assistance dogs are welcome.
What can I see from the top?
On a clear day, you can see up to 40km in every direction, including Big Ben, Westminster Abbey, Buckingham Palace, St Paul's Cathedral, and The Shard.
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Be the first to write a review5 Ways to Save at London Eye in 2026
Student discount
The London Eye offers student discount tickets via Student Beans, providing a great way for students to experience London's iconic views for less.
NHS discount
NHS and healthcare workers holding a Blue Light Card may be eligible for a discount on tickets for the London Eye and other Merlin Entertainments attractions.
Military & Blue Light discount
Members of the UK Defence Discount Service or Blue Light Card holders can receive a discount on tickets for the London Eye, part of the Merlin Entertainments group.
Join Merlin Annual Pass
The Merlin Annual Pass grants access to the London Eye and over 20 other UK attractions, offering exclusive perks, discounts on dining and shopping, and savings on friends and family tickets for a year of unforgettable experiences.
Gift cards available
Buy discounted London Eye gift cards from cashback sites to save even more.
Saving tips verified by The Virtual Mall, the UK's original online shopping destination since 1999.
London Eye Quick Facts
| Standard Delivery | E-tickets delivered instantly via email. Show on phone or print at home. Mobile vouchers available through app. |
| Free Delivery | Not available |
| Click & Collect | Not available |
| Returns Policy | Free rescheduling up to 1 hour before scheduled arrival. Tickets valid for rebooking within 90 days up to 3 times. |
| Student Discount | The London Eye offers student discount tickets via Student Beans, providing a great way for students to experience London's iconic views for less. |
| NHS Discount | NHS and healthcare workers holding a Blue Light Card may be eligible for a discount on tickets for the London Eye and other Merlin Entertainments attractions. |
| Military Discount | Members of the UK Defence Discount Service or Blue Light Card holders can receive a discount on tickets for the London Eye, part of the Merlin Entertainments group. |
| International Shipping | Not available |
| Payment Methods | Visa, Mastercard, American Express, PayPal |
| Founded | 2000 |
| Headquarters | London, UK |
Last verified: February 2026
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Customer Reviews
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Contact Information
Customer Service
0207 967 8021Customer Service Email
customer.services@ba-londoneye.comCustomer Service Hours
24/7 (online support)
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