Living Proof
Living Proof offers innovative, science-backed hair products, including shampoos, conditioners, and treatments, designed to deliver visibly healthier, cruelty-free results for all hair types.
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About Living Proof
Living Proof is a pioneering UK haircare brand dedicated to solving hair's toughest challenges with innovative, science-backed solutions. Founded in 2005, the brand emerged from a belief that traditional haircare ingredients often fell short. Instead, Living Proof harnesses cutting-edge biotechnology to create products that deliver visibly healthier hair, free from compromise. Their philosophy is rooted in scientific discovery, ensuring every product is formulated with patented molecules and technologies for superior results.
Discover the Living Proof Product Range
Explore an extensive collection of haircare essentials designed to transform your hair. Living Proof offers a comprehensive selection including revolutionary dry shampoos, nourishing shampoos and conditioners, intensive masks, targeted treatments, and versatile stylers. Whether you're seeking to boost volume, repair damage, control frizz, or protect against heat and UV, there's a Living Proof solution for you. Popular collections like Perfect hair Day™, No Frizz, and Full address specific concerns, providing tailored care for every hair type and need.
Conscious Formulations for Healthier Hair
Living Proof is committed to creating products that are not only effective but also responsible. All their formulations are cruelty-free, ensuring no animal testing is involved. Furthermore, their products are paraben-free and silicone-free, avoiding ingredients that can weigh hair down or cause build-up. This commitment to clean science means you can achieve beautiful, healthy-looking hair without unwanted chemicals.
Your Shopping Experience
Shopping for Living Proof products in the UK is convenient and rewarding. Enjoy free delivery on orders over £40, with additional perks like free mini products when you spend £55+. Take their online hair quiz to find your perfect product match, or explore bestsellers and new arrivals. Living Proof also supports students and NHS workers with exclusive discounts, making premium haircare more accessible.
Living Proof was founded in 2005 and is headquartered in Boston, Massachusetts, USA. It is part of Unilever.
Discounts & Loyalty
Student Discount
Living Proof offers a 15% student discount. This can be obtained by signing up on the website or via Gocertify. Student Beans is also mentioned as a provider for Living Proof student discounts.
NHS Discount
Living Proof offers a 10% discount for NHS and healthcare workers through Health Service Discounts.
Loyalty Programme
Proofie Perks
Members earn points for purchases, which can be redeemed for discounts and free products. Benefits also include free full-size samples and early access to special offers.
Shipping & Returns
UK delivery available
Returns Policy
30-day returns
Company Information
Founded
2005
Headquarters
Boston, Massachusetts, USA
Parent Company
Unilever
Payment Methods
Sustainability
Living Proof is committed to conscious formulations, ensuring all products are cruelty-free, paraben-free, and silicone-free. This approach prioritises both hair health and ethical practices, avoiding harsh chemicals and animal testing.
Frequently Asked Questions
What is Living Proof's delivery policy?
Living Proof offers FREE delivery on all UK orders when you spend £40 or more. Free shipping will be automatically applied at checkout.
Are Living Proof products cruelty-free?
Yes, Living Proof is committed to ethical practices. All their hair products are cruelty-free, paraben-free, and silicone-free, ensuring a responsible approach to haircare.
How can I find the right products for my hair type?
Living Proof offers a convenient online hair quiz to help match you with the perfect products tailored to your specific hair concerns and needs. You can also explore products by type, benefit, or collection.
How can I contact Living Proof customer service?
You can reach Living Proof customer service by phone at 01636 556180 or via email at customercare@livingproof.co.uk.
Does Living Proof offer any discounts?
Yes, Living Proof offers a 15% student discount via Gocertify and Student Beans, and a 10% discount for NHS and healthcare workers through Health Service Discounts. They also have a loyalty program called "Proofie Perks".
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Student discount
Living Proof offers a 15% student discount. This can be obtained by signing up on the website or via Gocertify. Student Beans is also mentioned as a provider for Living Proof student discounts.
NHS discount
Living Proof offers a 10% discount for NHS and healthcare workers through Health Service Discounts.
Free delivery
Get free delivery on orders over £40 at Living Proof.
Join Proofie Perks
Members earn points for purchases, which can be redeemed for discounts and free products. Benefits also include free full-size samples and early access to special offers.
Brought to you by The Virtual Mall, the UK's original online shopping destination, first launched in 1999.
Living Proof Quick Facts
| Standard Delivery | UK delivery available |
| Free Delivery | Orders over £40 |
| Click & Collect | Not available |
| Returns Policy | 30-day returns |
| Student Discount | Living Proof offers a 15% student discount. This can be obtained by signing up on the website or via Gocertify. Student Beans is also mentioned as a provider for Living Proof student discounts. |
| NHS Discount | Living Proof offers a 10% discount for NHS and healthcare workers through Health Service Discounts. |
| Military Discount | Not available |
| International Shipping | Not available |
| Payment Methods | Visa, Mastercard, American Express, PayPal |
| Founded | 2005 |
| Headquarters | Boston, Massachusetts, USA |
Last updated: June 2026
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Contact Information
Customer Service
01636 556180Customer Service Email
customercare@livingproof.co.uk