Living Proof

Living Proof

Living Proof offers innovative, science-backed hair products, including shampoos, conditioners, and treatments, designed to deliver visibly healthier, cruelty-free results for all hair types.

StudentNHSFree over £40

Current Offers

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About Living Proof

Living Proof is a pioneering UK haircare brand dedicated to solving hair's toughest challenges with innovative, science-backed solutions. Founded in 2005, the brand emerged from a belief that traditional haircare ingredients often fell short. Instead, Living Proof harnesses cutting-edge biotechnology to create products that deliver visibly healthier hair, free from compromise. Their philosophy is rooted in scientific discovery, ensuring every product is formulated with patented molecules and technologies for superior results.

Discover the Living Proof Product Range

Explore an extensive collection of haircare essentials designed to transform your hair. Living Proof offers a comprehensive selection including revolutionary dry shampoos, nourishing shampoos and conditioners, intensive masks, targeted treatments, and versatile stylers. Whether you're seeking to boost volume, repair damage, control frizz, or protect against heat and UV, there's a Living Proof solution for you. Popular collections like Perfect hair Day™, No Frizz, and Full address specific concerns, providing tailored care for every hair type and need.

Conscious Formulations for Healthier Hair

Living Proof is committed to creating products that are not only effective but also responsible. All their formulations are cruelty-free, ensuring no animal testing is involved. Furthermore, their products are paraben-free and silicone-free, avoiding ingredients that can weigh hair down or cause build-up. This commitment to clean science means you can achieve beautiful, healthy-looking hair without unwanted chemicals.

Your Shopping Experience

Shopping for Living Proof products in the UK is convenient and rewarding. Enjoy free delivery on orders over £40, with additional perks like free mini products when you spend £55+. Take their online hair quiz to find your perfect product match, or explore bestsellers and new arrivals. Living Proof also supports students and NHS workers with exclusive discounts, making premium haircare more accessible.

Living Proof was founded in 2005 and is headquartered in Boston, Massachusetts, USA. It is part of Unilever, with None locations.

Discounts & Loyalty

Student Discount

Living Proof offers a 15% student discount. This can be obtained by signing up on the website or via Gocertify. Student Beans is also mentioned as a provider for Living Proof student discounts.

NHS Discount

Living Proof offers a 10% discount for NHS and healthcare workers through Health Service Discounts.

Loyalty Programme

Proofie Perks

Members earn points for purchases, which can be redeemed for discounts and free products. Benefits also include free full-size samples and early access to special offers.

Shipping & Returns

Free delivery over £40

UK delivery available

Returns Policy

30-day returns

Company Information

Founded

2005

Headquarters

Boston, Massachusetts, USA

Number of Stores

None

Parent Company

Unilever

Payment Methods
Visa
Mastercard
AMERICANEXPRESSAmerican Express
PayPalPayPal
Sustainability

Living Proof is committed to conscious formulations, ensuring all products are cruelty-free, paraben-free, and silicone-free. This approach prioritises both hair health and ethical practices, avoiding harsh chemicals and animal testing.

Frequently Asked Questions

What is Living Proof's delivery policy?

Living Proof offers FREE delivery on all UK orders when you spend £40 or more. Free shipping will be automatically applied at checkout.

Are Living Proof products cruelty-free?

Yes, Living Proof is committed to ethical practices. All their hair products are cruelty-free, paraben-free, and silicone-free, ensuring a responsible approach to haircare.

How can I find the right products for my hair type?

Living Proof offers a convenient online hair quiz to help match you with the perfect products tailored to your specific hair concerns and needs. You can also explore products by type, benefit, or collection.

How can I contact Living Proof customer service?

You can reach Living Proof customer service by phone at 01636 556180 or via email at customercare@livingproof.co.uk.

Does Living Proof offer any discounts?

Yes, Living Proof offers a 15% student discount via Gocertify and Student Beans, and a 10% discount for NHS and healthcare workers through Health Service Discounts. They also have a loyalty program called "Proofie Perks".

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4 Ways to Save at Living Proof in 2026

  1. Student discount

    Living Proof offers a 15% student discount. This can be obtained by signing up on the website or via Gocertify. Student Beans is also mentioned as a provider for Living Proof student discounts.

  2. NHS discount

    Living Proof offers a 10% discount for NHS and healthcare workers through Health Service Discounts.

  3. Free delivery

    Get free delivery on orders over £40 at Living Proof.

  4. Join Proofie Perks

    Members earn points for purchases, which can be redeemed for discounts and free products. Benefits also include free full-size samples and early access to special offers.

Saving tips verified by The Virtual Mall, the UK's original online shopping destination since 1999.

Living Proof Quick Facts

Standard DeliveryUK delivery available
Free DeliveryOrders over £40
Click & CollectNot available
Returns Policy30-day returns
Student DiscountLiving Proof offers a 15% student discount. This can be obtained by signing up on the website or via Gocertify. Student Beans is also mentioned as a provider for Living Proof student discounts.
NHS DiscountLiving Proof offers a 10% discount for NHS and healthcare workers through Health Service Discounts.
Military DiscountNot available
International ShippingNot available
Payment MethodsVisa, Mastercard, American Express, PayPal
Founded2005
HeadquartersBoston, Massachusetts, USA

Last verified: February 2026