Kids Pass

Kids Pass

Kids Pass is the UK's number 1 family savings club, offering exclusive discounts on thousands of family days out, cinema tickets, dining experiences, and holidays across the UK.

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About Kids Pass

Kids Pass is the UK's leading family savings club, established in 2014 with a mission to make family experiences more affordable and accessible. As part of the Digital Rewards Group, Kids Pass has grown to serve over half a million members, providing exclusive access to a vast network of discounts across the UK. Their dedication to negotiating exceptional savings ensures that families can enjoy premium attractions, dining, and holidays without the premium price tag.

What We Offer

The Kids Pass membership unlocks over 1,000 discounts tailored for families. This includes significant savings on popular theme parks, zoos, aquariums, and interactive museums like Eureka! and the Museum of Illusions. For everyday fun, members can find deals on soft play centres, farm parks, and high-energy trampoline parks such as AirHop and Oxygen Activeplay. Dining out becomes more affordable with offers at well-known family restaurants, while exclusive retail deals provide additional savings on shopping. Kids Pass also helps families save on holidays and short breaks, with deals at resorts like Haven and Parkdean Resorts, making family getaways go further.

The Kids Pass Experience

Unbeatable Savings for Families

One of the most compelling aspects of Kids Pass is the potential for substantial savings. Members typically save between £500 and £1000 annually, with a single membership covering the entire household. This means parents, children, and even grandparents can benefit from the discounts. The offers are exclusive, ensuring members receive deals not available to the general public. Additionally, Kids Pass organises special 'Member Only' days at popular attractions, providing unique experiences.

Easy Access and Support

Accessing Kids Pass discounts is simple through their user-friendly website and mobile app. The platform is designed for easy navigation, allowing families to quickly find and redeem offers. Should members have any questions, the dedicated customer service team is available Monday to Friday, 9am to 5pm, reachable by phone on 0161 244 8225 or via email at enquiries@kidspass.co.uk. Kids Pass also proudly supports various communities by offering specific discounts for students (via TOTUM), NHS staff (through an annual membership and Blue Light Card), and military personnel (via Troopscout and Blue Light Card), reinforcing their commitment to providing value to a wide range of families across the UK.

Kids Pass was founded in 2014 and is headquartered in United Kingdom. It is part of Digital Rewards Group, with 0 locations.

Discounts & Loyalty

Student Discount

Kids Pass offers student discounts via TOTUM. Students can get up to 57% off family days out, up to 40% off cinema trips, up to 50% off family holidays, and up to 40% off at safari parks and more.

NHS Discount

Kids Pass offers NHS staff an annual membership for £24 and a 50-day free trial. Discounts are also available through Blue Light Card.

Military / Blue Light Discount

Kids Pass offers military discounts through Troopscout and Blue Light Card.

Loyalty Programme

Kids Pass

Members unlock 1,000+ discounts on family days out, cinemas, dining, holidays, and attractions across the UK, with one membership covering the entire household.

Shipping & Returns

Digital membership - instant access via app or website after purchase.

Returns Policy

Cancel anytime with no hidden fees. Log into account to end membership.

Company Information

Founded

2014

Headquarters

United Kingdom

Number of Stores

0

Parent Company

Digital Rewards Group

Payment Methods
Visa
Mastercard
PayPalPayPal

Frequently Asked Questions

How does one Kids Pass membership cover my family?

A single Kids Pass membership covers your entire household. This means all members of your family can benefit from the discounts and offers included with your subscription, making it a convenient and cost-effective solution for family fun.

How much can I save with a Kids Pass membership?

Many Kids Pass members report saving between £500 and £1000 per year. With discounts of up to 55% on family days out, up to 40% on cinema trips, and significant savings on dining and holidays, the potential for savings is substantial.

How can I contact Kids Pass customer service?

You can contact Kids Pass customer service by phone on 0161 244 8225. Lines are open Monday to Friday, 9am to 5pm. Alternatively, you can email them at enquiries@kidspass.co.uk, and they aim to respond to all emails within 24 hours.

Does Kids Pass offer discounts for students or NHS staff?

Yes, Kids Pass offers special discounts. Students can get exclusive deals via TOTUM. NHS staff can access an annual membership for £24 and a 50-day free trial, with discounts also available through Blue Light Card.

What types of attractions and activities are included in the Kids Pass discounts?

Kids Pass offers discounts on a wide range of attractions and activities, including theme parks, zoos, aquariums, soft play centres, farm parks, trampoline parks, interactive museums, bowling, and more. You'll also find deals on family dining, retail, and holidays.

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4 Ways to Save at Kids Pass in 2026

  1. Student discount

    Kids Pass offers student discounts via TOTUM. Students can get up to 57% off family days out, up to 40% off cinema trips, up to 50% off family holidays, and up to 40% off at safari parks and more.

  2. NHS discount

    Kids Pass offers NHS staff an annual membership for £24 and a 50-day free trial. Discounts are also available through Blue Light Card.

  3. Military & Blue Light discount

    Kids Pass offers military discounts through Troopscout and Blue Light Card.

  4. Join Kids Pass

    Members unlock 1,000+ discounts on family days out, cinemas, dining, holidays, and attractions across the UK, with one membership covering the entire household.

Saving tips verified by The Virtual Mall, the UK's original online shopping destination since 1999.

Kids Pass Quick Facts

Standard DeliveryDigital membership - instant access via app or website after purchase.
Free DeliveryNot available
Click & CollectNot available
Returns PolicyCancel anytime with no hidden fees. Log into account to end membership.
Student DiscountKids Pass offers student discounts via TOTUM. Students can get up to 57% off family days out, up to 40% off cinema trips, up to 50% off family holidays, and up to 40% off at safari parks and more.
NHS DiscountKids Pass offers NHS staff an annual membership for £24 and a 50-day free trial. Discounts are also available through Blue Light Card.
Military DiscountKids Pass offers military discounts through Troopscout and Blue Light Card.
International ShippingNot available
Payment MethodsVisa, Mastercard, PayPal
Founded2014
HeadquartersUnited Kingdom

Last verified: February 2026