Keys Soulcare

Keys Soulcare

Keys Soulcare, Alicia Keys' holistic beauty brand, offers a range of skincare, makeup, and body care products crafted with skin-loving ingredients to nourish your skin and nurture your soul.

Free over £50

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About Keys Soulcare

Keys Soulcare is a distinctive beauty and wellness brand created by the Grammy-winning artist Alicia Keys. Born from Alicia's personal journey with skincare and self-care, the brand champions a holistic approach to beauty, believing that true radiance comes from nurturing both the skin and the soul. Keys Soulcare products are designed to be part of a daily ritual, encouraging mindfulness and self-love alongside effective beauty solutions. This philosophy makes Keys Soulcare a unique offering in the UK beauty market, focusing on inner peace as much as outer glow.

Explore the Keys Soulcare Collection

Skincare for a Radiant Glow

The core of Keys Soulcare lies in its highly efficacious skincare range. Discover products like the Gentle Exfoliator, Golden Cleanser, Skin Transformation Cream, and various treatments and serums formulated to address diverse skin concerns. Each item is infused with skin-loving ingredients, ensuring your complexion receives the care it deserves. From hydrating moisturisers to revitalising facial mists, Keys Soulcare provides everything you need to achieve a healthy, luminous complexion. Buy Keys Soulcare skincare online for proven results.

Makeup with a Soulful Touch

Beyond skincare, Keys Soulcare offers a curated selection of makeup products that enhance your natural beauty while caring for your skin. Explore their lightweight concealers and skin tints, brightening face primers, and the popular comforting tinted lip balms. These makeup essentials are designed to be an extension of your skincare routine, featuring nourishing ingredients that contribute to skin health. Find your perfect Keys Soulcare makeup online and embrace a radiant, natural look.

Holistic Body & Home Care

Extend your self-care rituals with Keys Soulcare's body and home offerings. Indulge in their enriching body lotions and oils, or invigorate your skin with a dry body brush. To complete the soulful experience, discover their beautifully crafted candles, designed to create a calming and inviting atmosphere in your home. These products embody the brand's commitment to holistic wellness, making them perfect additions to any self-care routine.

Your Keys Soulcare Shopping Journey

Shopping for Keys Soulcare UK products is straightforward and rewarding. The official website, keyssoulcare.com, offers a comprehensive selection of their entire range. New customers can benefit from a 10% discount on their first order using the code HIBEAUTIFUL. For an even better offer of 15% off, simply sign up for their email and SMS notifications. Enjoy a seamless online shopping experience and bring the holistic beauty of Keys Soulcare into your life.

Keys Soulcare was founded in 2020 and is headquartered in Oakland, California, USA. It is part of e.l.f. Beauty, with Online + retail partners locations.

Discounts & Loyalty

Military / Blue Light Discount

Up to 15% off for veterans

Loyalty Programme

Soulcare Rewards

Earn 5 points per $1 spent on qualifying purchases. Redeem points for up to $15 off. Free shipping on first order upon signup. Exclusive deals and early access to new products.

Shipping & Returns

Free delivery over £50

Free standard shipping on US orders over $50 via USPS or UPS. Expedited shipping available via FedEx. Ships to all 50 states, DC, US territories and APO/FPO addresses. International shipping no longer available direct (products available on Amazon internationally).

Returns Policy

Generally no returns or exchanges accepted. The It's Like Skin 2-1 Skin Tint + Concealer has a 30-day colour match refund policy. Damaged items will be replaced.

Company Information

Founded

2020

Headquarters

Oakland, California, USA

Number of Stores

Online + retail partners

Parent Company

e.l.f. Beauty

Payment Methods
Visa
Mastercard
AMERICANEXPRESSAmerican Express
Discover
JCB
Afterpay
Sustainability

Leaping Bunny certified cruelty-free. Donates a portion of profits to The Happy Org non-profit. Partnered with the National Forest Foundation to plant 10,000 trees in the US.

Frequently Asked Questions

Is Keys Soulcare cruelty-free?

Yes, all Keys Soulcare products are Leaping Bunny certified cruelty-free.

Does Keys Soulcare ship internationally?

Keys Soulcare no longer ships directly outside the US, but products are available internationally through Amazon.

What is the Soulcare Rewards programme?

Earn 5 points per $1 spent on qualifying purchases, redeemable for up to $15 off your order. Members also get free shipping on their first order and early access to new products.

Who created Keys Soulcare?

Keys Soulcare was created by Alicia Keys in partnership with e.l.f. Beauty, combining high-performance skincare with a holistic approach to self-care.

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3 Ways to Save at Keys Soulcare in 2026

  1. Military & Blue Light discount

    Up to 15% off for veterans

  2. Free delivery

    Get free delivery on orders over £50 at Keys Soulcare.

  3. Join Soulcare Rewards

    Earn 5 points per $1 spent on qualifying purchases. Redeem points for up to $15 off. Free shipping on first order upon signup. Exclusive deals and early access to new products.

Saving tips verified by The Virtual Mall, the UK's original online shopping destination since 1999.

Keys Soulcare Quick Facts

Standard DeliveryFree standard shipping on US orders over $50 via USPS or UPS. Expedited shipping available via FedEx. Ships to all 50 states, DC, US territories and APO/FPO addresses. International shipping no longer available direct (products available on Amazon internationally).
Free DeliveryOrders over £50
Click & CollectNot available
Returns PolicyGenerally no returns or exchanges accepted. The It's Like Skin 2-1 Skin Tint + Concealer has a 30-day colour match refund policy. Damaged items will be replaced.
Student DiscountNot available
NHS DiscountNot available
Military DiscountUp to 15% off for veterans
International ShippingNot available
Payment MethodsVisa, Mastercard, American Express, Discover, JCB, Afterpay
Founded2020
HeadquartersOakland, California, USA

Last verified: February 2026