Iconic London
Iconic London offers luxury vegan makeup and brushes designed to enhance your natural radiance and help you achieve that perfect glow, from flawless base to defined brows.
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Shop at Iconic LondonAbout Iconic London
Founded in 2015, Iconic London quickly established itself as a leading beauty brand with its headquarters in the vibrant city of London, United Kingdom. Known for its innovative approach to makeup, Iconic London's mission is to empower individuals to embrace and enhance their natural beauty. The brand is synonymous with achieving a radiant 'glow' through its high-performance, luxury vegan makeup and brushes. Iconic London was acquired by Bluegem Capital Partners in 2018, becoming part of their esteemed beauty division alongside QMS Medicosmetics, further solidifying its position in the global beauty market.
Discover the Iconic London Product Range
Iconic London offers an extensive collection of makeup essentials designed to help you achieve a flawless finish and a luminous glow. Their product highlights include the bestselling Triple Threat Mascara, renowned for its lengthening, lifting, and volumising capabilities. For a perfect base, explore their range of primers such as the Underglow Blurring Primer and Velvet Smooth Pore-Refining Primer, which smooth and blur imperfections. The Super Smoother Blurring Skin Tint provides lightweight coverage for a natural, radiant complexion. Shoppers looking to buy makeup online UK will find everything from highlighters to brow products, all crafted to the highest vegan and cruelty-free standards.
Shop with Confidence at Iconic London
Shopping for your favourite Iconic London makeup is made easy and rewarding. Benefit from free shipping on orders over £35 and convenient 'Shop Now. Pay Later.' options. Iconic London values its customers, offering a generous 10-20% student discount via Student Beans and a 15% discount for NHS staff. Their loyalty programme, 'Babes with Benefits' (or 'ICONIC Insiders'), allows you to earn 'love bucks' on every purchase and interaction, which can be redeemed for exclusive vouchers and products. For any queries, their dedicated customer service team is available via email at customerservice@iconiclondoninc.co.uk or info@iconiclondoninc.co.uk during specified hours, ensuring a supportive and enjoyable shopping experience.
Iconic London was founded in 2015 and is headquartered in London, United Kingdom. It is part of Bluegem Capital Partners, with Not specified locations.
Discounts & Loyalty
Student Discount
Students can access a discount through Student Beans verification. Register with a valid student email to unlock exclusive student pricing on Iconic London products.
NHS Discount
Iconic London offers a 15% discount to NHS staff. To avail of this offer, staff need to register with their NHS email address on the Iconic London website.
Military / Blue Light Discount
While Iconic London doesn't have a dedicated military discount, armed forces members can use a general discount code for 15% off. The brand may also feature military-only deals during specific holidays.
Gift Cards Available
Loyalty Programme
Iconic Rewards
Earn points on every purchase to redeem for discounts on future orders. Members receive early access to new launches, exclusive offers, and birthday rewards.
Shipping & Returns
UK standard delivery takes 2-4 working days. Express delivery available for next-day arrival when ordered before cut-off. International shipping available to most countries worldwide.
Returns Policy
30-day return policy for unopened and unused products in original packaging. Contact customer service to arrange returns. Refunds processed within 14 days of receiving returned items.
Company Information
Founded
2015
Headquarters
London, United Kingdom
Number of Stores
Not specified
Parent Company
Bluegem Capital Partners
Payment Methods
Sustainability
Iconic London is committed to cruelty-free beauty with all products being vegan-friendly. The brand works towards sustainable packaging solutions and responsible ingredient sourcing while maintaining high product performance standards.
Frequently Asked Questions
Is Iconic London cruelty-free?
Yes, Iconic London is 100% cruelty-free and vegan. The brand does not test on animals and all products are formulated without animal-derived ingredients, making them suitable for those seeking ethical beauty options.
What is Iconic London's best-selling product?
The Prep-Set-Glow spray is Iconic London's hero product and bestseller. This multi-use mist primes skin before makeup, sets finished looks, and adds a dewy glow throughout the day. The Illuminator drops are also cult favourites.
Does Iconic London offer shade matching?
Iconic London provides shade guides on product pages to help you find your perfect match. The brand offers inclusive shade ranges across foundations and complexion products, with customer service available to assist with matching queries.
Can I get free delivery from Iconic London?
Yes, Iconic London offers free UK delivery on orders over £40. The brand frequently runs promotions offering free shipping at lower thresholds or on all orders during sale periods.
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Be the first to write a review6 Ways to Save at Iconic London in 2026
Student discount
Students can access a discount through Student Beans verification. Register with a valid student email to unlock exclusive student pricing on Iconic London products.
NHS discount
Iconic London offers a 15% discount to NHS staff. To avail of this offer, staff need to register with their NHS email address on the Iconic London website.
Military & Blue Light discount
While Iconic London doesn't have a dedicated military discount, armed forces members can use a general discount code for 15% off. The brand may also feature military-only deals during specific holidays.
Free delivery
Get free delivery on orders over £40 at Iconic London.
Join Iconic Rewards
Earn points on every purchase to redeem for discounts on future orders. Members receive early access to new launches, exclusive offers, and birthday rewards.
Gift cards available
Buy discounted Iconic London gift cards from cashback sites to save even more.
Saving tips verified by The Virtual Mall, the UK's original online shopping destination since 1999.
Iconic London Quick Facts
| Standard Delivery | UK standard delivery takes 2-4 working days. Express delivery available for next-day arrival when ordered before cut-off. International shipping available to most countries worldwide. |
| Free Delivery | Orders over £40 |
| Click & Collect | Not available |
| Returns Policy | 30-day return policy for unopened and unused products in original packaging. Contact customer service to arrange returns. Refunds processed within 14 days of receiving returned items. |
| Student Discount | Students can access a discount through Student Beans verification. Register with a valid student email to unlock exclusive student pricing on Iconic London products. |
| NHS Discount | Iconic London offers a 15% discount to NHS staff. To avail of this offer, staff need to register with their NHS email address on the Iconic London website. |
| Military Discount | While Iconic London doesn't have a dedicated military discount, armed forces members can use a general discount code for 15% off. The brand may also feature military-only deals during specific holidays. |
| International Shipping | Available |
| Payment Methods | Visa, Mastercard, American Express, PayPal, Apple Pay, Google Pay, Klarna, Clearpay |
| Founded | 2015 |
| Headquarters | London, United Kingdom |
Last verified: February 2026
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Customer Reviews
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Contact Information
Customer Service Email
hello@iconiclondoninc.comCustomer Service Hours
Monday to Friday, 9am - 5pm GMT
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