Guoman Hotels
Guoman Hotels offers luxury hotel experiences in prime London locations, now featuring iconic properties like The Cumberland, The Royal Horseguards, and The Tower Hotel.
Gordon Ramsay Hell’s Kitchen Experience at The Cumberland, London
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Current Offers
We are Family - book at least 2 nights on our family package and receive 20% off, dinner for your family on 1 night, breakfast and goodie bag for the kids
Book at least 2 nights on our family package and receive 20% off best available rates, dinner for your family (one of the nights), breakfast for your family, collectable goody bag for the kids. Get booking our family package now!
Summer in London - 20% Off
Summer in London comes alive with riverside strolls, rooftop drinks, open-air events, and long evenings in the parks. Stay with us for central locations, great breakfasts, and a relaxing night’s sleep after exploring. Book direct to enjoy 20% off our Best Flexible Rate on stays of 2+ nights between 19 July and 6 September 2026. Select your property to book.
About Guoman Hotels
Guoman Hotels represents a collection of luxury hotels in London, renowned for their prime locations and exceptional service. The brand is currently undergoing a strategic evolution, transitioning its iconic properties to individual online identities to better showcase their unique characteristics. This move ensures a more focused and personalised experience for guests looking to book luxury accommodation in London.
Discover London's Finest Hotels
The portfolio includes three magnificent properties: The Cumberland Hotel, a vibrant and modern destination near Marble Arch; The Royal Horseguards Hotel, a historic and grand establishment offering unparalleled luxury by the Thames; and The Tower Hotel, providing stunning views of Tower Bridge and the River Thames. Each hotel offers a distinct atmosphere and a range of amenities designed to cater to every guest's needs, from sophisticated dining to comfortable, well-appointed rooms. For those seeking a premium hotel experience in UK's capital, these properties deliver.
Seamless Booking Experience
To explore and book your stay, please visit the dedicated websites for The Cumberland (thecumberland.com), The Royal Horseguards Hotel (royalhorseguardshotel.com), and The Tower Hotel (towerhotellondon.com). These sites offer comprehensive information, direct booking options, and details on current offers. For any enquiries, contact details including phone numbers are available on each hotel's respective contact page, ensuring you can easily plan and secure your perfect London hotel booking.
Guoman Hotels is headquartered in London, UK. It is part of Clermont Hotel Management Limited, with 3 locations.
Shipping & Returns
Returns Policy
For hotel bookings, cancellation and modification policies are subject to the specific terms and conditions of your reservation. Details regarding check-in/check-out times and potential fees for early/late arrangements are provided during the booking process and on the individual hotel websites.
Company Information
Headquarters
London, UK
Number of Stores
3
Parent Company
Clermont Hotel Management Limited
Payment Methods
Frequently Asked Questions
What is Guoman Hotels?
Guoman Hotels is a collection of luxury hotels in prime London locations. The brand is currently transitioning, with its hotels moving to individual websites to better showcase their unique identities and offerings.
Which hotels are part of the Guoman portfolio?
The Guoman portfolio includes three iconic London hotels: The Cumberland Hotel, The Royal Horseguards Hotel, and The Tower Hotel. Each offers a distinct luxury experience.
How can I book a stay at one of these hotels?
You can book a stay directly through each hotel's dedicated website. Visit thecumberland.com for The Cumberland, royalhorseguardshotel.com for The Royal Horseguards Hotel, and towerhotellondon.com for The Tower Hotel.
What are the contact details for the hotels?
You can contact The Cumberland at +44 207 523 5053, The Royal Horseguards Hotel at +44 207 523 5062, and The Tower Hotel at +44 207 523. You can also use the contact forms on their respective websites.
Is the Guoman brand being retired?
Yes, the Guoman brand is being retired as part of a dedication to delivering the best customer experiences. The hotels themselves are not changing but are moving to new websites reflective of their individual personalities.
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Guoman Hotels Quick Facts
| Standard Delivery | Contact retailer for details |
| Free Delivery | Not available |
| Click & Collect | Not available |
| Returns Policy | For hotel bookings, cancellation and modification policies are subject to the specific terms and conditions of your reservation. Details regarding check-in/check-out times and potential fees for early/late arrangements are provided during the booking process and on the individual hotel websites. |
| Student Discount | Not available |
| NHS Discount | Not available |
| Military Discount | Not available |
| International Shipping | Available |
| Payment Methods | Visa, Mastercard, American Express |
| Headquarters | London, UK |
Last updated: April 2026
4 offers available
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Contact Information
Customer Service
+44 207 523 5053