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Guoman Hotels offers luxury hotel experiences in prime London locations, now featuring iconic properties like The Cumberland, The Royal Horseguards, and The Tower Hotel.
The Cumberland & Gordon Ramsay Hell’s Kitchen Stay & Dine Experience
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Stay steps away from the heat of the kitchen and enjoy an exclusive dining credit. Make your stay unforgettable with our Gordon Ramsay Hell’s Kitchen Experience, crafted for guests who want to immerse themselves in the flavour, fire, and theatrics of London’s hottest restaurant. Enjoy stylish comfort in one of our Deluxe, Park View, Family, Executive or Suite rooms, paired with £85 credit per person to spend at Hell’s Kitchen London for lunch or dinner.
Step into a season made for the city at The Cumberland. Enjoy crisp air, golden parks and vibrant energy, with Hyde Park and Oxford Street just moments away. Book direct and save 20% on our Best Flexible Rate, plus an extra 10% for members. Whether exploring, dining or unwinding, it’s the perfect autumn escape. Valid on stays of 2+ nights between 23 Oct–8 Nov 2026.
Experience a culture‑filled London escape with The Cumberland’s Weekend with Frameless package. Enjoy 20% off stays of 2+ nights, daily breakfast, and complimentary tickets to the UK’s largest immersive art experience. Perfect for driving weekend bookings with added value, combining art, dining, and a central city stay.
Elevate your London stay with The Cumberland’s Weekend with Moco Museum package. Enjoy 25% off 2+ night stays in Executive or Suite rooms, with exclusive VIP Lounge access including refreshments, light bites and evening drinks. Plus, receive complimentary tickets to Moco Museum, perfect for art‑led weekend escapes combining culture, luxury and city convenience.
Book at least 2 nights on our family package and receive 20% off best available rates, dinner for your family (one of the nights), breakfast for your family, collectable goody bag for the kids. Get booking our family package now!
Summer in London comes alive with riverside strolls, rooftop drinks, open-air events, and long evenings in the parks. Stay with us for central locations, great breakfasts, and a relaxing night’s sleep after exploring. Book direct to enjoy 20% off our Best Flexible Rate on stays of 2+ nights between 19 July and 6 September 2026. Select your property to book.
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Guoman Hotels represents a collection of luxury hotels in London, renowned for their prime locations and exceptional service. The brand is currently undergoing a strategic evolution, transitioning its iconic properties to individual online identities to better showcase their unique characteristics. This move ensures a more focused and personalised experience for guests looking to book luxury accommodation in London.
The portfolio includes three magnificent properties: The Cumberland Hotel, a vibrant and modern destination near Marble Arch; The Royal Horseguards Hotel, a historic and grand establishment offering unparalleled luxury by the Thames; and The Tower Hotel, providing stunning views of Tower Bridge and the River Thames. Each hotel offers a distinct atmosphere and a range of amenities designed to cater to every guest's needs, from sophisticated dining to comfortable, well-appointed rooms. For those seeking a premium hotel experience in UK's capital, these properties deliver.
To explore and book your stay, please visit the dedicated websites for The Cumberland (thecumberland.com), The Royal Horseguards Hotel (royalhorseguardshotel.com), and The Tower Hotel (towerhotellondon.com). These sites offer comprehensive information, direct booking options, and details on current offers. For any enquiries, contact details including phone numbers are available on each hotel's respective contact page, ensuring you can easily plan and secure your perfect London hotel booking.
Guoman Hotels is headquartered in London, UK. It is part of Clermont Hotel Management Limited, with 3 locations.
Returns Policy
For hotel bookings, cancellation and modification policies are subject to the specific terms and conditions of your reservation. Details regarding check-in/check-out times and potential fees for early/late arrangements are provided during the booking process and on the individual hotel websites.
Headquarters
London, UK
Number of Stores
3
Parent Company
Clermont Hotel Management Limited
Guoman Hotels is a collection of luxury hotels in prime London locations. The brand is currently transitioning, with its hotels moving to individual websites to better showcase their unique identities and offerings.
The Guoman portfolio includes three iconic London hotels: The Cumberland Hotel, The Royal Horseguards Hotel, and The Tower Hotel. Each offers a distinct luxury experience.
You can book a stay directly through each hotel's dedicated website. Visit thecumberland.com for The Cumberland, royalhorseguardshotel.com for The Royal Horseguards Hotel, and towerhotellondon.com for The Tower Hotel.
You can contact The Cumberland at +44 207 523 5053, The Royal Horseguards Hotel at +44 207 523 5062, and The Tower Hotel at +44 207 523. You can also use the contact forms on their respective websites.
Yes, the Guoman brand is being retired as part of a dedication to delivering the best customer experiences. The hotels themselves are not changing but are moving to new websites reflective of their individual personalities.
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| Standard Delivery | Contact retailer for details |
| Free Delivery | Not available |
| Click & Collect | Not available |
| Returns Policy | For hotel bookings, cancellation and modification policies are subject to the specific terms and conditions of your reservation. Details regarding check-in/check-out times and potential fees for early/late arrangements are provided during the booking process and on the individual hotel websites. |
| Student Discount | Not available |
| NHS Discount | Not available |
| Military Discount | Not available |
| International Shipping | Available |
| Payment Methods | Visa, Mastercard, American Express |
| Headquarters | London, UK |
Last updated: June 2026
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Customer Service
+44 207 523 5053