We use cookies to personalise offers and remember your favourites. You stay in control. See our We use cookies to personalise the offers and shops we show you, remember your favourites, and keep making your experience better every visit. Choose "Accept All" for the full, personalised Virtual Mall, or set your own preferences. You stay in control. See our Privacy Policy.

Freewheel is your premier UK online bike shop, offering a wide range of bikes, accessories, and clothing while proudly supporting independent local bike stores with every purchase.
No live codes or offers from Freewheel right now — here's what to know before you shop.
Get free delivery on orders over £50 at Freewheel.
Save on delivery by using Freewheel's Click & Collect service.
Brought to you by The Virtual Mall, the UK's original online shopping destination, first launched in 1999.
| Standard Delivery | <p>Free UK delivery on bikes. Click and collect at stores.</p> |
| Free Delivery | Orders over £50 |
| Click & Collect | Available |
| Returns Policy | <p>30-day returns on unused items. Bike fitting service available.</p> |
| Student Discount | Not available |
| NHS Discount | Not available |
| Military Discount | Not available |
| International Shipping | Not available |
| Payment Methods | Visa, Mastercard, PayPal, Cycle to Work |
| Founded | 1977 |
| Headquarters | United Kingdom |
New voucher codes, offers and price drops — straight to your inbox. No spam, unsubscribe anytime.
Freewheel stands as a unique online bike shop in the UK, proudly supporting a vast network of independent bike stores across the nation. While the current e-commerce platform was reinvented in 2019, its roots stretch back to 1977 with the founding of Beta Bikes and the original Freewheel mail-order catalogue. Today, as part of the Madison family, Freewheel continues its mission to provide cyclists with top-quality gear while ensuring local bike shops thrive.
Whether you're a seasoned road cyclist, a mountain biking enthusiast, or looking for an electric bike for your daily commute, Freewheel offers an impressive selection. Explore categories including Road Bikes, Mountain Bikes, Gravel Bikes, Touring Bikes, and Leisure & Commute Bikes. Beyond complete bicycles, you'll find a comprehensive array of frames, branded bike spares, and essential bike accessories and clothing to enhance every ride.
Shopping with Freewheel is designed for convenience and community benefit. Enjoy the flexibility of free UK delivery on orders over £75 or opt for their popular Click & Collect service from one of over 400 independent Freewheel Union stores. This unique model means every purchase you make online directly contributes to supporting a local bike shop. Plus, with 0% interest-free finance options available, getting your dream bike or essential gear is more accessible than ever. Their dedicated customer service team is on hand to help with any queries, ensuring a smooth and satisfying shopping journey.
Freewheel was founded in 1977 and is headquartered in United Kingdom. It is part of Madison, with Online + stores locations.
<p>Free UK delivery on bikes. Click and collect at stores.</p>
Returns Policy
<p>30-day returns on unused items. Bike fitting service available.</p>
Founded
1977
Headquarters
United Kingdom
Number of Stores
Online + stores
Parent Company
Madison
Yes, Cycle to Work scheme accepted. Save on your new bike.
Yes, bike servicing and repairs at our stores.
No reviews yet for Freewheel
Be the first to write a reviewLast updated: October 2026
Opens in a new tab
Be the first to review

Chain Reaction Cycles
Chain Reaction Cycles is the UK's premier online retailer for bicycles, cycling components, apparel, and accessories, catering to every cyclist's needs.

Santa Fixie
Santa Fixie is the UK's leading online shop for urban cycling, offering a wide selection of fixie bikes, electric bikes, components, and accessories for city riders.

Saviour Cycling Apparel
Saviour Cycling Apparel UK offers high-quality, performance-driven cycling clothing and accessories designed for British riders, ensuring comfort and style on every journey.

Merlin Cycles
Merlin Cycles is your one-stop UK online bike shop for road and mountain bikes, components, and cycling clothing, offering incredible prices and worldwide delivery.

Evans Cycles
Evans Cycles is the UK's premier cycling retailer, offering a vast selection of bikes, cycling apparel, and accessories for every rider, from casual commuters to competitive athletes.
Customer Service
0208 385 3400Customer Service Hours
Monday to Friday: 9am-5pm, Weekends & Bank Holidays: Closed