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Free Now UK offers a seamless way to book taxis and private hire vehicles directly from your smartphone, making urban travel convenient and efficient.
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Free Now is a leading mobility-as-a-service provider, connecting passengers with a wide range of transport options across the UK and Europe. Founded in 2009, this innovative company has transformed urban travel by offering a convenient and efficient way to book taxis, private hire vehicles, and other mobility solutions directly from your smartphone. With a strong focus on urban convenience, Free Now aims to simplify your daily commute and special journeys, making getting from A to B effortless.
At the heart of Free Now's offering is its intuitive mobile application, designed to provide a seamless booking experience. Whether you need a traditional Black Cab in London, a private hire vehicle for a comfortable ride, or exploring other mobility options in select cities, Free Now brings a diverse fleet to your fingertips. The service prides itself on reliability, safety, and transparency, ensuring that you always know your fare upfront and can track your driver's arrival in real-time.
Free Now values its community, offering special discounts for key workers. NHS staff and military personnel can benefit from exclusive savings through schemes like the Blue Light Card, making essential travel more affordable. For its dedicated drivers, Free Now operates a comprehensive loyalty programme, "Freenow Loyalty," which rewards activity with tiered benefits such as prebook preference, priority support, and instant payments. This commitment extends to dedicated driver support centres, including a Black Cab Driver Centre in London, ensuring both passengers and drivers receive excellent service.
Beyond just rides, Free Now is committed to enhancing urban mobility and supporting local communities. By integrating various transport modes into one app, they contribute to smarter, more sustainable city living. Discover the ease of modern travel with Free Now, your trusted partner for getting around the UK's bustling cities.
Free Now was founded in 2009 and is headquartered in Germany (UK service). It is part of BMW and Mercedes-Benz, with App-based locations.
NHS Discount
Free Now has offered discounts for NHS staff, including 50% off cabs and a 'NHS Heroes' booking option with 30% off. Active Blue Light promo codes offer 10% off for NHS and other key workers, often accessed via Blue Light Card.
Military / Blue Light Discount
Free Now offers Blue Light discounts which are available to HM Armed Forces Veterans and Reserve Armed Forces, among other key workers, providing 10% off.
Loyalty Programme
Freenow Loyalty
Rewards Black Cab and PHV drivers based on activity (trips completed), determining status (Bronze, Silver, Gold). Higher status unlocks benefits like prebook preference, 'Gold Boost', 'Call Me Back' support for Gold drivers, priority points for job offers, instant payments, and car part discounts through AUTODOC.
<p>App download free. Rides booked and tracked in real-time.</p>
Returns Policy
<p>Fare disputes handled through app. Refunds for cancelled rides.</p>
Founded
2009
Headquarters
Germany (UK service)
Number of Stores
App-based
Parent Company
BMW and Mercedes-Benz
Available in London and other major UK cities. Check app for coverage.
Cashless payment through the app by card or digital wallet.
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Be the first to write a reviewFree Now has offered discounts for NHS staff, including 50% off cabs and a 'NHS Heroes' booking option with 30% off. Active Blue Light promo codes offer 10% off for NHS and other key workers, often accessed via Blue Light Card.
Free Now offers Blue Light discounts which are available to HM Armed Forces Veterans and Reserve Armed Forces, among other key workers, providing 10% off.
Rewards Black Cab and PHV drivers based on activity (trips completed), determining status (Bronze, Silver, Gold). Higher status unlocks benefits like prebook preference, 'Gold Boost', 'Call Me Back' support for Gold drivers, priority points for job offers, instant payments, and car part discounts through AUTODOC.
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| Standard Delivery | <p>App download free. Rides booked and tracked in real-time.</p> |
| Free Delivery | Not available |
| Click & Collect | Not available |
| Returns Policy | <p>Fare disputes handled through app. Refunds for cancelled rides.</p> |
| Student Discount | Not available |
| NHS Discount | Free Now has offered discounts for NHS staff, including 50% off cabs and a 'NHS Heroes' booking option with 30% off. Active Blue Light promo codes offer 10% off for NHS and other key workers, often accessed via Blue Light Card. |
| Military Discount | Free Now offers Blue Light discounts which are available to HM Armed Forces Veterans and Reserve Armed Forces, among other key workers, providing 10% off. |
| International Shipping | Not available |
| Payment Methods | Card via app, PayPal, Apple Pay |
| Founded | 2009 |
| Headquarters | Germany (UK service) |
Last updated: June 2026
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Customer Service
02039662995Customer Service Hours
General Driver Support: Mon-Fri 9am-6pm. London Black Cab Driver Centre: Mon, Tue, Thu, Fri 9:30am-5pm (closed 1-2pm for lunch); Wed 10:30am-4:30pm (closed 1-2pm for lunch).