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Fragrance Direct is a leading UK online perfume shop, offering an extensive range of luxury women’s fragrances, men’s aftershave, and beauty products at great value prices from top brands.
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Fragrance Direct, founded in 1993, has grown to become a leading UK online retailer specialising in fragrances and beauty products. Headquartered in Macclesfield, Cheshire, and part of the Maximo Group, the company's mission is to make luxury scents and cosmetics accessible to a wider audience. They pride themselves on offering genuine products from top brands at significantly discounted prices, ensuring customers receive exceptional value without compromising on quality or authenticity. With over two decades of experience, Fragrance Direct has established itself as a trusted name in the beauty industry.
Discover an exquisite selection of ladies' fragrances, featuring everything from iconic designer perfumes by brands like Jimmy Choo, Marc Jacobs, and Prada, to sophisticated niche scents. Whether you prefer floral, oriental, woody, or fresh notes, you'll find the perfect perfume to match your style and occasion. Their range includes popular favourites, new releases, and exclusive lines, making it easy to buy women's perfume online.
For men, Fragrance Direct offers a comprehensive array of men's aftershave and grooming essentials. Explore renowned brands such as HUGO BOSS, Montblanc, GIVENCHY, and Armani, alongside a variety of classic and contemporary scents. From invigorating eau de toilettes to long-lasting eau de parfums, and complementary grooming products, you can find everything needed to complete your personal care routine.
Beyond fragrances, the beauty section at Fragrance Direct is continually expanding. Here you can find a curated selection of skincare, makeup, and luxurious bath & body products. Indulge in body lotions, shower gels, and beauty sets designed to pamper and rejuvenate, all available at competitive prices.
Fragrance Direct is committed to providing outstanding value. Customers can frequently enjoy significant savings with 'Up to 50% Off RRP' and additional 'Outlet Savings'. The FD Rewards loyalty programme offers further benefits, allowing members to earn points on every purchase and progress through Silver, Gold, and Platinum tiers for exclusive perks. Additionally, the shop supports various communities with specific discounts, including a 10% student discount via UNiDAYS, a 5% NHS discount through Health Service Discounts, and military discounts via Troopscout and Blue Light Card, making luxury beauty more affordable for everyone.
Fragrance Direct was founded in 1993 and is headquartered in Macclesfield, Cheshire, UK. It is part of Fragrance Direct (UK) Limited, with 1 locations.
Student Discount
Fragrance Direct offers a 10% student discount on orders over £20 via UNiDAYS.
NHS Discount
Fragrance Direct offers a 5% discount for NHS workers, which can be redeemed using a unique discount code from Health Service Discounts.
Military / Blue Light Discount
Fragrance Direct offers discounts for British Armed Forces members and associated communities through Troopscout. Military and armed forces personnel are also eligible for discounts via the Blue Light Card.
Gift Cards Available
Loyalty Programme
FD Rewards
FD Rewards offers three membership tiers (Silver, Gold, Platinum). Members earn points with every purchase (£1 spent = 1 point), by completing a profile, leaving reviews, or buying special offer products. Tiers provide benefits like free samples, early access to discounts, free standard delivery (Platinum), and extra discounts on selected brands (Platinum). Points expire after 380 days.
Free UK delivery on orders over £40. Standard delivery within 2-4 working days.
Returns Policy
Returns accepted within 14 days. Items must be unopened and in original condition.
Founded
1993
Headquarters
Macclesfield, Cheshire, UK
Number of Stores
1
Parent Company
Fragrance Direct (UK) Limited
Yes, all products are 100% genuine, sourced from authorised suppliers and manufacturers.
Yes, there is a retail store in Chestergate, Macclesfield where you can shop in person.
Yes, free UK delivery is available on orders over £40.
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Be the first to write a reviewFragrance Direct offers a 10% student discount on orders over £20 via UNiDAYS.
Fragrance Direct offers a 5% discount for NHS workers, which can be redeemed using a unique discount code from Health Service Discounts.
Fragrance Direct offers discounts for British Armed Forces members and associated communities through Troopscout. Military and armed forces personnel are also eligible for discounts via the Blue Light Card.
Get free delivery on orders over £40 at Fragrance Direct.
Save on delivery by using Fragrance Direct's Click & Collect service.
FD Rewards offers three membership tiers (Silver, Gold, Platinum). Members earn points with every purchase (£1 spent = 1 point), by completing a profile, leaving reviews, or buying special offer products. Tiers provide benefits like free samples, early access to discounts, free standard delivery (Platinum), and extra discounts on selected brands (Platinum). Points expire after 380 days.
Buy discounted Fragrance Direct gift cards from cashback sites to save even more.
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| Standard Delivery | Free UK delivery on orders over £40. Standard delivery within 2-4 working days. |
| Free Delivery | Orders over £40 |
| Click & Collect | Available |
| Returns Policy | Returns accepted within 14 days. Items must be unopened and in original condition. |
| Student Discount | Fragrance Direct offers a 10% student discount on orders over £20 via UNiDAYS. |
| NHS Discount | Fragrance Direct offers a 5% discount for NHS workers, which can be redeemed using a unique discount code from Health Service Discounts. |
| Military Discount | Fragrance Direct offers discounts for British Armed Forces members and associated communities through Troopscout. Military and armed forces personnel are also eligible for discounts via the Blue Light Card. |
| International Shipping | Available |
| Payment Methods | Visa, Mastercard, American Express, PayPal, Klarna |
| Founded | 1993 |
| Headquarters | Macclesfield, Cheshire, UK |
Last updated: June 2026
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Customer Service
01625 443143Customer Service Email
help@fragrancedirect.co.ukCustomer Service Hours
Dedicated 7 days a week customer service team
